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    SYSTEMS AND METHODS FOR ADDRESSABLE TARGETING OF ELECTRONIC CONTENT
    4.
    发明申请
    SYSTEMS AND METHODS FOR ADDRESSABLE TARGETING OF ELECTRONIC CONTENT 有权

    公开(公告)号：US20220007068A1

    公开(公告)日：2022-01-06

    申请号：US17448086

    申请日：2021-09-20

    申请人： ADAP.TV, Inc.

    发明人： Brendan KITTS ,  Dyng AU ,  Sih Huseyin ULGER

    IPC分类号： H04N21/2668 ,  H04N21/258 ,  H04N21/25 ,  H04N21/442 ,  H04N21/81

    摘要： A method of targeting of advertising content for a consumer product is disclosed. The method comprises obtaining consumer demographic data from a first server over a network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons; obtaining product purchaser data for a plurality of product purchasers of the consumer product from a second server over the network, each product purchaser among the plurality of product purchasers being among the plurality of persons; and enriching the purchaser data with the consumer demographic data. The method further comprises enriching viewing data with consumer demographic data; and selecting viewed media among the aggregated viewed media having the highest similarity to the product purchasers as target media for the advertising content.

    SYSTEMS AND METHODS FOR ADDRESSABLE TARGETING OF ADVERTISING CONTENT
    6.
    发明申请
    SYSTEMS AND METHODS FOR ADDRESSABLE TARGETING OF ADVERTISING CONTENT 审中-公开

    公开(公告)号：US20200336777A1

    公开(公告)日：2020-10-22

    申请号：US16919126

    申请日：2020-07-02

    申请人： ADAP.TV, Inc.

    发明人： Brendan KITTS ,  Dyng AU ,  Sih Huseyin ULGER

    IPC分类号： H04N21/2668 ,  H04N21/258 ,  H04N21/25 ,  H04N21/442 ,  H04N21/81

    摘要： A method of targeting of advertising content for a consumer product is disclosed. The method comprises obtaining consumer demographic data from a first server over a network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons; obtaining product purchaser data for a plurality of product purchasers of the consumer product from a second server over the network, each product purchaser among the plurality of product purchasers being among the plurality of persons; and enriching the purchaser data with the consumer demographic data. The method further comprises enriching viewing data with consumer demographic data; and selecting viewed media among the aggregated viewed media having the highest similarity to the product purchasers as target media for the advertising content.

    SYSTEM AND METHOD FOR TRACKING ADVERTISER RETURN ON INVESTMENT USING SET TOP BOX DATA
    7.
    发明申请
    SYSTEM AND METHOD FOR TRACKING ADVERTISER RETURN ON INVESTMENT USING SET TOP BOX DATA 审中-公开

    公开(公告)号：US20200053407A1

    公开(公告)日：2020-02-13

    申请号：US16657387

    申请日：2019-10-18

    申请人： ADAP.TV, Inc.

    发明人： Brendan KITTS ,  Dyng AU ,  Brian Burdick

    IPC分类号： H04N21/258 ,  H04N21/442 ,  G06Q30/02 ,  H04N21/81

    摘要： A processing device receives set-top box data, sales data, and advertising data. The processing device associates set-top boxes from the set-top box data with viewers and calculates advertising exposure events for advertisements. The processing device further calculates, for each viewer, an advertising weight as a function of number of exposures of the advertisement as applied to the viewer based on the advertising exposure events. The processing device further calculates, for each viewer, a score representing a degree-of-targetedness between an advertisement campaign and the viewer. The processing device manages the advertisement campaign based on the advertising weight and the degree-of-targetedness.