Ad rendering parameters, such as size, style, and/or layout, of online ads

    公开(公告)号:US10380640B2

    公开(公告)日:2019-08-13

    申请号:US14160664

    申请日:2014-01-22

    Applicant: Google Inc.

    Abstract: Ad rendering parameters for a set of two or more ads may be determined by (a) accepting, for a set of two or more ads, ad information including at least one ad feature having a value that depends on ad rendering parameters, and (b) determining ad rendering parameters for at least one ad from the set of two or more ads using the accepted ad information. Ad rendering parameters may be determined using accepted ad rendering constraints. The ad rendering constraints may include space available and/or a maximum number of ads permitted to be rendered. The act of determining ad rendering parameters may include maximizing a value associated with serving at least one ad from the set of two or more ads with ad rendering parameters subject to the ad rendering constraints. The ad rendering parameters may include sizes of the served ads, and/or a layout of the served ads.

    DETERMINING CORRESPONDING TERMS WRITTEN IN DIFFERENT FORMATS
    6.
    发明申请
    DETERMINING CORRESPONDING TERMS WRITTEN IN DIFFERENT FORMATS 有权
    确定不同格式中的相关条款

    公开(公告)号:US20140188454A1

    公开(公告)日:2014-07-03

    申请号:US14199249

    申请日:2014-03-06

    Applicant: Google Inc.

    Abstract: Methods and apparatus consistent with the invention allow a user to submit an ambiguous search query and to receive relevant search results. Queries can be expressed using character sets and/or languages that are different from the character set and/or language of at least some of the data that is to be searched. A translation between these character sets and/or languages can be performed by examining the use of terms in aligned text. Probabilities can be associated with each possible translation. Refinements can be made to these probabilities by examining user interactions with the search results.

    Abstract translation: 与本发明一致的方法和装置允许用户提交模糊的搜索查询并接收相关的搜索结果。 可以使用与要搜索的至少一些数据的字符集和/或语言不同的字符集和/或语言来表达查询。 这些字符集和/或语言之间的翻译可以通过检查对齐文本中的术语的使用来执行。 概率可以与每个可能的翻译相关联。 通过检查用户与搜索结果的交互,可以对这些概率进行细化。

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