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    Systems and methods for audience measurement
    1.
    发明授权
    Systems and methods for audience measurement 有权

    公开(公告)号：US10445769B2

    公开(公告)日：2019-10-15

    申请号：US14140263

    申请日：2013-12-24

    Applicant: Google Inc.

    Inventor： Raimundo Mirisola ,  Oliver Thomas Gaymond ,  Andras Orban ,  Reto Strobl

    IPC: G06Q30/02 ,  G06F16/335 ,  G06F7/24 ,  H04L29/06

    Abstract: To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.

    PRESENCE AND AUTHENTICATION FOR MEDIA MEASUREMENT
    2.
    发明申请
    PRESENCE AND AUTHENTICATION FOR MEDIA MEASUREMENT 审中-公开

    公开(公告)号：US20180316966A1

    公开(公告)日：2018-11-01

    申请号：US14933937

    申请日：2015-11-05

    Applicant: Google Inc.

    Inventor： Ken Krieger ,  Andrew Joseph Alexander Gildfind ,  Nicholas Salvatore Arini ,  Simon Michael Rowe ,  Raimundo Mirisola

    IPC: H04N21/441 ,  H04N21/442 ,  H04N21/466 ,  H04N21/25

    Abstract: A method, executed by a processor, is used to determine presence of a viewer at a media device. The method includes receiving viewer biometric data captured by a biometric capture device associated with the media device; determining a category of the viewer based on the captured viewer biometric data; comparing the captured viewer biometric data to a reference to determine a possible identity of the viewer, by: determining a presence probability for the viewer based on a match between the biometric data and the reference, and determining a confidence level for the probability; and when the probability and confidence level equal or exceed a threshold, determining the viewer is present at the media device.

    SYSTEMS AND METHODS FOR OBFUSCATED AUDIENCE MEASUREMENT
    3.
    发明申请
    SYSTEMS AND METHODS FOR OBFUSCATED AUDIENCE MEASUREMENT 审中-公开
    用于矫正听力测量的系统和方法

    公开(公告)号：US20160048868A1

    公开(公告)日：2016-02-18

    申请号：US14459671

    申请日：2014-08-14

    Applicant: GOOGLE INC.

    Inventor： Raimundo Mirisola ,  Oliver Thomas Gaymond

    IPC: G06Q30/02

    CPC classification number: G06Q30/0245 ,  G06Q30/02

    Abstract: A panel provider may transmit queries to an audience measurement server to retrieve measurement data for subsets of clients selected via one or more characteristics, such as characteristics of the client, characteristics of the client's device, characteristics of the received content, etc. To protect panel data, the panel provider need not identify these characteristics to the audience measurement server; rather, queries may be made via a plurality of filters that may be applied to client and/or content identifiers. Because the audience measurement server may apply the filters or data structures to select client data for retrieval without knowing what the filter represents, the panel provider's reason for any particular query may be hidden. For further obfuscation, the panel provider may provide a plurality of filters that individually may identify large numbers of clients, but when intersected or applied together, identify only the clients for whom measurement data is required.

    Abstract translation: 面板提供商可以向观众测量服务器发送查询以检索经由一个或多个特征（例如客户端的特征，客户端设备的特征，接收的内容的特征等）选择的客户的子集的测量数据。为了保护面板 数据，面板提供商无需将这些特征识别给观众测量服务器; 相反，可以经由可以应用于客户端和/或内容标识符的多个过滤器进行查询。 由于观众测量服务器可以应用过滤器或数据结构来选择客户端数据进行检索，而不知道过滤器表示什么，面板提供商的任何特定查询的原因可能会被隐藏。 为了进一步模糊化，面板提供商可以提供多个过滤器，其可以单独地识别大量的客户端，但是当相交或应用在一起时，仅识别需要测量数据的客户端。

    SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT
    5.
    发明申请
    SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT 审中-公开
    用于测量的系统和方法

    公开(公告)号：US20150178769A1

    公开(公告)日：2015-06-25

    申请号：US14140263

    申请日：2013-12-24

    Applicant: Google Inc.

    Inventor： Raimundo Mirisola ,  Oliver Thomas Gaymond ,  Andras Orban ,  Reto Strobl

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246 ,  G06F7/24 ,  G06F16/335 ,  H04L63/0421 ,  H04L63/0428 ,  H04L63/104 ,  H04L67/42

    Abstract: To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.

    Abstract translation: 为了提供安全的单源面板观众测量数据，同时提供面板成员资格的机密性和安全性，受众测量服务器可以捕获接收内容的设备的内容标识符和客户端标识符。 面板提供商可以经由客户端标识符的散列来生成概率数据结构。 观众测量服务器可以使用过滤器阵列来提取包括小组成员的数据的测量数据的子集以及一些非小组成员的数据作为误报，而不能区分成员和非成员 。 观众测量服务器可以将所提取的数据子集加密为与数据项相对应的每个客户识别码作为密钥，并将加密数据发送到面板提供商，从而将面板和一些非面板数据同面板提供商 只能解密对应于其自己的面板成员的数据。

    METHOD AND SYSTEM FOR PROVIDING EFFICIENT AND ACCURATE ESTIMATES OF TV VIEWERSHIP RATINGS
    6.
    发明申请
    METHOD AND SYSTEM FOR PROVIDING EFFICIENT AND ACCURATE ESTIMATES OF TV VIEWERSHIP RATINGS 有权
    提供电视观众评分的有效性和准确估计的方法和系统

    公开(公告)号：US20150089522A1

    公开(公告)日：2015-03-26

    申请号：US14342326

    申请日：2012-08-28

    Applicant: GOOGLE INC.

    Inventor： Yaroslav Volovich ,  Raimundo Mirisola ,  Simon Michael Rowe ,  Nick Arini ,  Andrew Gilfind ,  Ant Oztaskent ,  Iain Merrick

    IPC: H04N21/442

    CPC classification number: H04N21/44204 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/6582

    Abstract: A method for providing efficient and accurate estimates of TV viewership ratings through a distributed computer system that includes multiple computers is disclosed. The method includes: receiving a query from a client at the distributed computer system; dynamically selecting one or more computers according to a predefined sharding function; at each of the selected computers, determining a count of qualified event records that satisfy the query; aggregating the respective counts of qualified event records determined by the selected computers; statistically projecting the aggregated count of qualified event records into an estimated total count of qualified event records on the distributed computer system; and returning the estimated total count of qualified event records to the requesting client.

    Abstract translation: 公开了一种通过包括多台计算机的分布式计算机系统提供有效和准确的电视观看次数评估的方法。 该方法包括：从分布式计算机系统的客户端接收查询; 根据预定义的分片功能动态地选择一个或多个计算机; 在每个所选择的计算机上，确定满足查询的限定事件记录的计数; 聚合由所选择的计算机确定的合格事件记录的相应计数; 统计上将合格事件记录的总计数量预计为分布式计算机系统上合格事件记录的总计数; 并将合格事件记录的估计总计数返回给请求客户端。

    PROTECTING PRIVACY VIA A GATEWAY
    7.
    发明申请
    PROTECTING PRIVACY VIA A GATEWAY 有权
    通过网关保护隐私

    公开(公告)号：US20150067869A1

    公开(公告)日：2015-03-05

    申请号：US13799538

    申请日：2013-03-13

    Applicant: Google Inc.

    Inventor： Ken Krieger ,  Andrew Joseph Alexander Gildfind ,  Nick Salvatore Arini ,  Simon Michael Rowe ,  Raimundo Mirisola

    IPC: H04L29/06

    CPC classification number: H04L63/04 ,  G06F21/31 ,  G06F21/6263 ,  G06F2221/2101 ,  H04L63/0407 ,  H04L63/08 ,  H04L63/083 ,  H04L63/102

    Abstract: A system and methods for protecting privacy via a gateway are provided. The system includes a data store comprising a computer readable medium storing a program of instructions for performing the protection of privacy via the gateway; a processor that executes the program of instructions; an event detection unit to detect an event behind the gateway; a correlation unit to detect a source associated with the detected event; a semi-stable identification unit to assign a semi-stable identification for the associated source with the detected event; a vector assigning unit to assign a vector to data associated with the semi-stable identification, the vector being related to the source independent any personal identification information (PII); and a communication unit to transmit the vector to instigate an action.

    Abstract translation: 提供了通过网关保护隐私的系统和方法。 该系统包括数据存储器，该数据存储器包括存储经由网关执行隐私保护的指令程序的计算机可读介质; 执行指令程序的处理器; 事件检测单元，用于检测网关后面的事件; 相关单元，用于检测与检测到的事件相关联的源; 半稳定识别单元，用于为相关联的源分配具有检测到的事件的半稳定识别; 向量分配单元，用于向与所述半稳定标识相关联的数据分配向量，所述向量与源独立的任何个人识别信息（PII）相关; 以及通信单元，用于发送所述向量以启动动作。

    SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT
    10.
    发明申请
    SYSTEMS AND METHODS FOR AUDIENCE MEASUREMENT 审中-公开

    公开(公告)号：US20160292716A1

    公开(公告)日：2016-10-06

    申请号：US14594733

    申请日：2014-03-11

    Applicant: GOOGLE INC.

    Inventor： Raimundo Mirisola ,  Oliver Thomas Gaymond ,  Andras Orban ,  Reto Strobl

    IPC: G06Q30/02 ,  H04L29/06

    CPC classification number: G06Q30/0246 ,  G06F7/24 ,  G06F16/335 ,  H04L63/0421 ,  H04L63/0428 ,  H04L63/104 ,  H04L67/42

    Abstract: To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.

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