公开(公告)号：US20140222586A1

公开(公告)日：2014-08-07

申请号：US13797597

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

公开(公告)号：US20150120434A1

公开(公告)日：2015-04-30

申请号：US14067546

申请日：2013-10-30

Applicant: GOOGLE INC.

Inventor： Vidya Iyer ,  John Fitzpatrick ,  Dan Halem ,  Neil Inala ,  Brian C. Bengnoche ,  Fredrick J. Faber ,  James Jones

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/0246

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for conducting an experiment for a campaign. A method includes: identifying a campaign including one or more content items and current selection criteria; receiving an indication of a proposed modification to be made to the campaign; storing the proposed modification as a draft campaign including the proposed modification in a first structure that includes the differences that are proposed to the campaign and a second structure that represents the campaign with the proposed modifications applied; determining a split to be applied as between using current campaign parameters or current selection criteria for a first portion of received traffic and using the proposed modification in the draft campaign for a second portion of the received traffic; and conducting an experiment based on using received traffic and in accordance with the split.

Abstract translation: 方法，系统和装置包括编码在计算机可读存储介质上的用于进行活动的实验的计算机程序。 一种方法包括：识别包括一个或多个内容项目和当前选择标准的活动; 收到拟向该运动作出的修改的指示; 将拟议的修改存储为运动草案，其中包括在第一个结构中提出的修改，其中包括对运动提出的差异，以及代表运动的第二个结构，其中提出了修改; 确定要在第一部分接收到的业务中使用当前活动参数或当前选择标准之间应用分组，并且对所接收的业务的第二部分使用所述草案活动中的所提出的修改; 并根据使用收到的流量并根据分组进行实验。

公开(公告)号：US20140222587A1

公开(公告)日：2014-08-07

申请号：US14049889

申请日：2013-10-09

Applicant: Google Inc.

Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

Abstract translation: 基于设备类型来建议出价调整值的系统和方法包括接收第三方内容提供商的活动的参数以在第一类型的设备上呈现第三方内容。 根据广告系列的参数，可以识别对第一类设备和另一类设备使用类似的广告系列参数的对等提供商的出价。 例如，可以识别使用与移动和桌面设备的广告系列类似的参数的提供商的出价。 来自同行提供者的识别出价可用于计算出价调整值。 出价调整值可以提供给第三方内容提供商，作为对其第一类型设备的出价的建议改变，以建立第二类型设备的出价。