CUSTOMER LOYALTY TIERS WITH REDUCED LATENCY STATE UPDATES

    公开(公告)号:US20180181982A1

    公开(公告)日:2018-06-28

    申请号:US15904312

    申请日:2018-02-24

    Applicant: GOOGLE LLC

    CPC classification number: G06Q30/0226

    Abstract: Systems and methods are described herein for supporting loyalty tiers. According to certain aspects, a custom number of loyalty tiers may be specified. Dynamic tier boundaries may be defined for each tier based upon a specified number of loyalty points, a percentile of total loyalty points, or a combination thereof. Periodic recomputing of tier boundary values can support dynamic loyalty tiers. According to certain other aspects, a user loyalty status may include a current tier and a pending tier. User loyalty points may be updated for a current loyalty activity. The updated user loyalty points may be compared with a point boundary for the pending tier and the user may be updated to the pending tier. Transacting the tier update with the server may be bypassed to reduce tier update latency. Also, immediate access at the client to features associated with the updated current tier may be supported.

    Providing points of interest to user devices in variable zones

    公开(公告)号:US11115781B2

    公开(公告)日:2021-09-07

    申请号:US16719855

    申请日:2019-12-18

    Applicant: Google LLC

    Abstract: Receiving point of interest zones and alerts on user devices comprises communicating, by a user computing device to a remote computing device, a request for point of interest data corresponding to points of interest within a proximity of the user device; presenting the received point of interest data; identifying a particular point of interest; and outputting an alert regarding the particular point of interest. Receiving point of interest zones on user devices comprises communicating a request for point of interest data; receiving the point of interest data from the remote network device wherein a size of the point of interest zone is determined based on a density of points of interest in the proximity of the user, and wherein the shape of the point of interest zone is expanded in a direction of travel and contracted in the opposite direction; and presenting the received point of interest data.

    Clustering geofence-based alerts for mobile devices

    公开(公告)号:US10149097B2

    公开(公告)日:2018-12-04

    申请号:US15710351

    申请日:2017-09-20

    Applicant: GOOGLE LLC

    Abstract: A geofence management system obtains location data for points of interest. The geofence management system determines, at the option of the user, the location of a user mobile computing device relative to specific points of interest and alerts the user when the user nears the points of interest. The geofence management system, however, determines relationships among the identified points of interest, and associates or “clusters” the points of interest together based on the determined relationships. Rather than establishing separate geofences for multiple points of interest, and then alerting the user each time the user's mobile device enters each geofence boundary, the geofence management system establishes a single geofence boundary for the associated points of interest. When the user's mobile device enters the clustered geofence boundary, the geofence management system notifies the user device to alert the user of the entrance event. The user then receives the clustered, geofence-based alert.

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