公开(公告)号：US20210103953A1

公开(公告)日：2021-04-08

申请号：US16595859

申请日：2019-10-08

Applicant: Oath Inc.

Inventor： Chander Jayaraman Iyer ,  Srinath Ravindran ,  Sainath Subramanya Vellal ,  Lakshmi Narayan Bhamidipati

IPC: G06Q30/02 ,  G06F16/9535 ,  G06F16/9536 ,  G06F16/9537 ,  H04L29/08 ,  H04L12/24

Abstract: One or more computing devices, systems, and/or methods are provided. A user profile database may be analyzed to identify a first plurality of user profiles and/or a second plurality of user profiles. A user profile of the first plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are trending. A user profile of the second plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are not trending. A first conversion score associated with a first entity may be determined based upon the first plurality of user profiles. A second conversion score associated with the first entity may be determined based upon the second plurality of user profiles.

公开(公告)号：US20210174433A1

公开(公告)日：2021-06-10

申请号：US16707431

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Ilya Nathaniel Slain ,  Lioz Medina ,  Milena Petrova Krasteva

IPC: G06Q30/08 ,  G06Q30/06

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content may be received. A second plurality of content items associated with a plurality of rankings may be selected from a plurality of content items based upon a plurality of bid values. A quantity of content items of the second plurality of content items may be greater than a quantity of content items associated with the request for content. One or more ghost content items associated with one or more rankings of the plurality of rankings may be identified. A ghost impression indicator associated with a ghost content item of the one or more ghost content items may be stored based upon a determination that a ranking, of the one or more rankings, associated with the ghost content item matches a second ranking of a presented content item.

公开(公告)号：US20210174389A1

公开(公告)日：2021-06-10

申请号：US16707405

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Aaron Eliasib Flores ,  Benjamin Grant Jackson ,  Parag Bhattacharjee ,  Balaji Srinivasa Rao Paladugu

IPC: G06Q30/02

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.

公开(公告)号：US11019379B2

公开(公告)日：2021-05-25

申请号：US16214842

申请日：2018-12-10

Applicant: Oath Inc.

Inventor： Shaunak Mishra ,  Richard Hin-Fai Tang ,  Yichao Zhou ,  Vishal Ramesh Raithatha ,  Lakshmi Narayan Bhamidipati ,  Mahmoudreza Abasi ,  Srinath Ravindran

IPC: H04N21/239 ,  H04N21/2665 ,  H04N21/2343 ,  H04L29/08 ,  G06Q30/02 ,  G06F11/34

Abstract: One or more computing devices, systems, and/or methods for selecting content for transmission to devices are provided. First activity performed using a content interface on a device may be detected. First activity information associated with the first activity may be stored in an activity profile associated with the device. An activity database may be analyzed based upon the activity profile to identify one or more activity identifiers of the activity database. The activity database may comprise a plurality of activity identifiers and/or funnel stage tags associated with the plurality of activity identifiers. A request for content, associated with an entity, may be received from the device. A funnel stage score may be determined based upon one or more funnel stage tags associated with the entity and/or the one or more activity identifiers. A content item, associated with the entity, may be selected based upon the funnel stage score.

公开(公告)号：US11106746B2

公开(公告)日：2021-08-31

申请号：US16360140

申请日：2019-03-21

Applicant: Oath Inc.

Inventor： Shaunak Mishra ,  Aasish Kumar Pappu ,  Lakshmi Narayan Bhamidipati

IPC: G06F16/9535 ,  G06F40/30

Abstract: One or more computing devices, systems, and/or methods are provided. An informational database may be analyzed based upon an entity to identify an informational article. The informational article may be analyzed to identify one or more first references associated with a first sentiment category and/or one or more second references associated with a second sentiment category. Sentiment tags, indicative of sentiment categories, may be assigned to one or more first reference content items associated with the one or more first references and/or to one or more second reference content items associated with the one or more second references. For each content item of a plurality of content items associated with the entity, a sentiment category associated with the content item may be determined based upon a comparison of the content item with the one or more first reference content items and the one or more second reference content items.

公开(公告)号：US20210200774A1

公开(公告)日：2021-07-01

申请号：US16731108

申请日：2019-12-31

Applicant: Oath Inc.

Inventor： Lakshmi Narayan Bhamidipati ,  Ravi Kant ,  Yohay Kaplan ,  Alexander Shtof

IPC: G06F16/2457 ,  G06F16/248

Abstract: One or more computing devices, systems, and/or methods for selecting content items for presentation via client devices are provided. A content event associated with a content item performed by a client device may be detected. The content item may be associated with an entity. A conversion event, associated with the entity, performed by the client device may be detected. A duration of time between the content event and the conversion event may be determined. An attribution score may be determined based upon the duration of time. A plurality of attribution scores, comprising the attribution score, may be stored in an attribution data structure associated with the content item. Responsive to receiving a request for content associated with a second client device, the content item may be selected from a plurality of content items for presentation via the second client device based upon the attribution data structure.

公开(公告)号：US11869033B2

公开(公告)日：2024-01-09

申请号：US16707405

申请日：2019-12-09

Applicant: Oath Inc.

Inventor： Joel Barajas Zamora ,  Lakshmi Narayan Bhamidipati ,  Aaron Eliasib Flores ,  Benjamin Grant Jackson ,  Parag Bhattacharjee ,  Balaji Srinivasa Rao Paladugu

IPC: G06Q30/00 ,  G06Q30/0242 ,  G06Q30/0273

CPC classification number: G06Q30/0243 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.

公开(公告)号：US11182390B2

公开(公告)日：2021-11-23

申请号：US16731108

申请日：2019-12-31

Applicant: Oath Inc.

Inventor： Lakshmi Narayan Bhamidipati ,  Ravi Kant ,  Yohay Kaplan ,  Alexander Shtof

IPC: G06F17/10 ,  G06F16/2457 ,  G06F16/248

Abstract: One or more computing devices, systems, and/or methods for selecting content items for presentation via client devices are provided. A content event associated with a content item performed by a client device may be detected. The content item may be associated with an entity. A conversion event, associated with the entity, performed by the client device may be detected. A duration of time between the content event and the conversion event may be determined. An attribution score may be determined based upon the duration of time. A plurality of attribution scores, comprising the attribution score, may be stored in an attribution data structure associated with the content item. Responsive to receiving a request for content associated with a second client device, the content item may be selected from a plurality of content items for presentation via the second client device based upon the attribution data structure.

公开(公告)号：US20200301983A1

公开(公告)日：2020-09-24

申请号：US16360140

申请日：2019-03-21

Applicant: Oath Inc.

Inventor： Shaunak Mishra ,  Aasish Kumar Pappu ,  Lakshmi Narayan Bhamidipati

IPC: G06F16/9535 ,  G06F17/27

Abstract: One or more computing devices, systems, and/or methods are provided. An informational database may be analyzed based upon an entity to identify an informational article. The informational article may be analyzed to identify one or more first references associated with a first sentiment category and/or one or more second references associated with a second sentiment category. Sentiment tags, indicative of sentiment categories, may be assigned to one or more first reference content items associated with the one or more first references and/or to one or more second reference content items associated with the one or more second references. For each content item of a plurality of content items associated with the entity, a sentiment category associated with the content item may be determined based upon a comparison of the content item with the one or more first reference content items and the one or more second reference content items.