Invocation of advertisements in a virtual universe (VU)

    公开(公告)号:US10007930B2

    公开(公告)日:2018-06-26

    申请号:US11679602

    申请日:2007-02-27

    IPC分类号: G06Q30/02

    摘要: The present invention provides an approach to invoke advertisement(s) in a VU. Specifically, an advertisement is virtually associated with a user of the virtual space. The advertisement will then be visually referenced in the VU, and optionally distinguished/highlighted (e.g., using visual effects such as colors, icons, flashing icons, etc.). The advertisement will be invoked in response to a trigger occurring in the VU user in the). Once invoked, an action associated with the advertisement will be executed. The present invention can also allow for advertising user to be compensated for allowing their asset(s) to be associated with advertisement(s). Such compensation can be in the form of credits associated with the VU being provided to the advertising user and/or compensation to be provided to the user outside of the VU (e.g., in the real world in the form of money, gift certificates, goods and/or services, etc.).

    Avatar-based unsolicited advertisements in a virtual universe
    7.
    发明授权
    Avatar-based unsolicited advertisements in a virtual universe 有权
    在虚拟宇宙中基于阿凡达的主动广告

    公开(公告)号:US09589380B2

    公开(公告)日:2017-03-07

    申请号:US11679449

    申请日:2007-02-27

    IPC分类号: G06Q30/00 G06T13/00 G06Q30/02

    CPC分类号: G06T13/00 G06Q30/02

    摘要: A system, method and program product for providing a virtual universe in which unsolicited advertisements are embodied in automated avatars. A system is provided that includes: a registration system for introducing an advertisement avatar into the virtual universe; a targeting system for targeting a user avatar for delivery of advertising content by the advertisement avatar; a movement system for defining how the advertisement avatar is to move within the virtual universe; and an advertisement delivery system for defining how the advertisement avatar is to deliver the advertising content to the user avatar.

    摘要翻译: 一种用于提供虚拟宇宙的系统,方法和程序产品,其中非请求的广告体现在自动化身中。 提供了一种系统,其包括:用于将广告化身引入虚拟宇宙的注册系统; 用于定位用于通过广告头像传送广告内容的用户头像的定位系统; 用于定义广告头像如何在虚拟宇宙内移动的运动系统; 以及广告传送系统,用于定义广告头像如何将广告内容传送到用户头像。