Tracking viewing behavior of advertisements on a home entertainment system
    11.
    发明授权
    Tracking viewing behavior of advertisements on a home entertainment system 有权
    跟踪家庭娱乐系统广告的观看行为

    公开(公告)号:US06708335B1

    公开(公告)日:2004-03-16

    申请号:US09376631

    申请日:1999-08-18

    IPC分类号: H04N716

    摘要: Systems and methods for tracking viewing behavior of advertisements on home entertainment systems. A processing device associated with the home entertainment system determines that an advertisement is being displayed. For example, the processing device can recognize an identifying marker embedded in the television signal that carries the advertisement. Alternatively, an electronic program guide supplemented with information identifying advertisements can be used to determine that a channel tuned and displayed at the home entertainment system carries a particular advertisement. The processing device generates viewing behavior information that identifies the advertisement and stores the information locally. The information is periodically transmitted to a central clearinghouse for storage and distribution to advertisers or other interested parties. The clearinghouse receives viewing behavior information from a plurality of home entertainment systems, which represents and describes the advertisements being viewed, the origin of the advertisements, and the way in which the advertisements are viewed.

    摘要翻译: 用于跟踪家庭娱乐系统广告的观看行为的系统和方法。 与家庭娱乐系统相关联的处理设备确定正在显示广告。 例如,处理装置可以识别嵌入在携带广告的电视信号中的识别标记。 或者,可以使用补充有识别广告的信息的电子节目指南来确定在家庭娱乐系统调谐和显示的频道携带特定广告。 处理装置生成识别广告并且在本地存储信息的观看行为信息。 这些信息被定期地传送到中央票据交换所,以供存储和分发给广告商或其他有关方。 票据交换所从多个家庭娱乐系统接收观看行为信息,其表示并描述正在观看的广告,广告的起源以及广告的观看方式。

    Tracking viewing behavior of a home entertainment system
    12.
    发明授权
    Tracking viewing behavior of a home entertainment system 有权
    跟踪家庭娱乐系统的观看行为

    公开(公告)号:US06704929B1

    公开(公告)日:2004-03-09

    申请号:US09376632

    申请日:1999-08-18

    IPC分类号: H04H900

    摘要: Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.

    摘要翻译: 用于提供和跟踪家庭娱乐系统的观看行为的系统和方法。 诸如调谐到所选择的电视频道的观看者事件发生在家庭娱乐系统。 该事件与描述在家庭娱乐系统上观看的节目的信息相结合,并被存储在本地。 描述编程的信息从电子节目指南获得。 随后的观看者事件还与描述在本地观看和存储的节目的信息相结合。 将本地存储的结果查看行为发送到远程结算所进行存储。 远程站点从多个家庭娱乐系统接收到很大的多样化特定信息,其以任何期望的特异性表示和描述了公众正在观看的节目,节目的起源以及节目的方式 正在被看

    Methods and systems for selectively displaying advertisements
    16.
    发明申请
    Methods and systems for selectively displaying advertisements 失效
    用于选择性地显示广告的方法和系统

    公开(公告)号:US20050021403A1

    公开(公告)日:2005-01-27

    申请号:US10867485

    申请日:2004-06-14

    IPC分类号: G06Q30/02 G06F17/60

    摘要: A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.

    摘要翻译: 一种包括规划模块,控制模块和接收器模块的系统,被配置为调度显示可用广告库存的一个或多个广告印象。 计划模块可以根据目标标准调度所请求的广告展示次数。 此外,规划模块能够选择广告的广告印象目标,分配广告类型并定义广告的权重。 控制模块接收调度表,广告类型和定义的权重,并且生成包含目标标准,广告的广告类型和权重的一个或多个元数据文件。 具有广告的一个或多个元数据文件被传送到接收器模块,其被配置为基于一个或多个元数据文件来定义广告的显示频率。 接收器模块选择性地显示与广告相关联的广告内容以实现广告印象目标。

    Method and apparatus for alerting a television viewers to the programs other viewers are watching
    17.
    发明授权
    Method and apparatus for alerting a television viewers to the programs other viewers are watching 有权
    将电视观众告知其他观众正在观看的节目的方法和设备

    公开(公告)号:US07478414B1

    公开(公告)日:2009-01-13

    申请号:US09567474

    申请日:2000-05-08

    摘要: Described are methods and apparatus that allow viewers to access timely data showing what other viewers are watching at (or near) a given moment. Thus, for example, a viewer could tune in, find out which ten programs currently being broadcast are most popular, and then select from among these programs. In one embodiment, the data is displayed with links to those popular programs so viewers can easily tune to listed programs. In another embodiment, the viewer can identify a group of friends and find out what those friends are watching. The viewer could then tune into one of the programs his or her friends are watching, and so be prepared to discuss that program later.

    摘要翻译: 描述了允许观看者及时访问显示其他观众在(或接近)某一时刻正在观看的数据的方法和装置。 因此,例如,观众可以调入,找出当前正在广播的十个节目是最流行的,然后从这些节目中进行选择。 在一个实施例中,通过链接显示数据到这些流行程序,使得观看者可以容易地调谐到列出的节目。 在另一个实施例中,观众可以识别一群朋友,并找出那些朋友正在观看的内容。 然后,观众可以调整他或她的朋友正在观看的节目之一,因此准备好在稍后讨论该节目。

    Methods and systems for selectively displaying advertisements
    18.
    发明授权
    Methods and systems for selectively displaying advertisements 失效
    用于选择性地显示广告的方法和系统

    公开(公告)号:US07356547B2

    公开(公告)日:2008-04-08

    申请号:US10867485

    申请日:2004-06-14

    IPC分类号: G06F7/00 G06F17/30

    摘要: A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.

    摘要翻译: 一种包括规划模块,控制模块和接收器模块的系统,被配置为调度显示可用广告库存的一个或多个广告印象。 计划模块可以根据目标标准调度所请求的广告展示次数。 此外,规划模块能够选择广告的广告印象目标,分配广告类型并定义广告的权重。 控制模块接收调度表,广告类型和定义的权重,并且生成包含目标标准,广告的广告类型和权重的一个或多个元数据文件。 具有广告的一个或多个元数据文件被传送到接收器模块,其被配置为基于一个或多个元数据文件来定义广告的显示频率。 接收器模块选择性地显示与广告相关联的广告内容以实现广告印象目标。

    Providing reporting database functionality using copy-on-write technology
    19.
    发明申请
    Providing reporting database functionality using copy-on-write technology 审中-公开
    使用写时复制技术提供报告数据库功能

    公开(公告)号:US20070162512A1

    公开(公告)日:2007-07-12

    申请号:US11439398

    申请日:2006-05-22

    IPC分类号: G06F17/30

    CPC分类号: G06F16/27

    摘要: In order to provide a reporting (read-only) copy of an original database, copy-on-write technology is used to quickly create a shadow copy which contains pointers to the data in the original database. When no changes are allowed to the shadow copy, the copy-on-write technology functions to create a static snapshot of the original database at the point in time that the reporting copy was created. The overhead in providing a reporting copy is thus reduced, as no wholesale copying of the original database is required, and updates can be performed quickly. Because the reporting copy is read-only, multiple reporting servers can use the same copy-on-write maintained copy of the original database.

    摘要翻译: 为了提供原始数据库的报告(只读)副本,使用写时复制技术快速创建一个卷影副本,其中包含指向原始数据库中的数据的指针。 当影子副本不允许更改时,写时复制技术用于在创建报告副本的时间点创建原始数据库的静态快照。 因此,提供报告副本的开销因此减少,因为不需要批量复制原始数据库,并且可以快速执行更新。 因为报告副本是只读的,所以多个报告服务器可以使用原始数据库中相同的写时复制保存副本。