摘要:
Systems and methods for tracking viewing behavior of advertisements on home entertainment systems. A processing device associated with the home entertainment system determines that an advertisement is being displayed. For example, the processing device can recognize an identifying marker embedded in the television signal that carries the advertisement. Alternatively, an electronic program guide supplemented with information identifying advertisements can be used to determine that a channel tuned and displayed at the home entertainment system carries a particular advertisement. The processing device generates viewing behavior information that identifies the advertisement and stores the information locally. The information is periodically transmitted to a central clearinghouse for storage and distribution to advertisers or other interested parties. The clearinghouse receives viewing behavior information from a plurality of home entertainment systems, which represents and describes the advertisements being viewed, the origin of the advertisements, and the way in which the advertisements are viewed.
摘要:
Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.
摘要:
An interactive apparatus for use with a computer, comprising a transceiver for two-way wireless communication with a plaything, the transceiver having terminals for connection to the computer, and a control device for causing the computer to send and receive information to and from the plaything via the transceiver to enable the plaything to provide interactive fantasy simulation of the behavior of a corresponding real-world object. In another aspect, the invention provides a method for enabling fantasy play using a computer and a plaything, comprising at the plaything, delivering output and receiving input associated with the fantasy play, and generating control signals at the computer for controlling the output based on the input, and by wireless communication sending the control signals from the computer to the plaything and sending the input from the plaything to the computer.
摘要:
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
摘要:
The present invention is related to a system and method of caching data employing probabilistic predictive techniques. The system and method has particular application to multimedia systems for providing local storage of a subset of available viewing selections by assigning a value to a selection and retaining selections in the cache depending on the value and size of the selection. The value assigned to an item can represent the time-dependent likelihood that a user will review an item at some time in the future. An initial value of an item can be based on the user's viewing habits, the user's viewing habit over particular time segment (e.g., early morning, late morning, early afternoon, late afternoon, primetime, late night) and/or viewing habits of a group of user's during a particular time segment. A value assigned to a selection dynamically changes according to a set of cache retention policies, where the value can be time-dependent functions that decay based on the class of the item, as determined by inference about the class or via a label associated with the item. A selections value may be reduced as the selection ages because a user is less likely to view the selection over time. Additionally, a value of a selection may change based on changes on a user's viewing habits, changes in time segments or a user's modification of the cache retention policies.
摘要:
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
摘要:
Described are methods and apparatus that allow viewers to access timely data showing what other viewers are watching at (or near) a given moment. Thus, for example, a viewer could tune in, find out which ten programs currently being broadcast are most popular, and then select from among these programs. In one embodiment, the data is displayed with links to those popular programs so viewers can easily tune to listed programs. In another embodiment, the viewer can identify a group of friends and find out what those friends are watching. The viewer could then tune into one of the programs his or her friends are watching, and so be prepared to discuss that program later.
摘要:
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
摘要:
In order to provide a reporting (read-only) copy of an original database, copy-on-write technology is used to quickly create a shadow copy which contains pointers to the data in the original database. When no changes are allowed to the shadow copy, the copy-on-write technology functions to create a static snapshot of the original database at the point in time that the reporting copy was created. The overhead in providing a reporting copy is thus reduced, as no wholesale copying of the original database is required, and updates can be performed quickly. Because the reporting copy is read-only, multiple reporting servers can use the same copy-on-write maintained copy of the original database.
摘要:
The present invention is related to a system and method of caching data employing probabilistic predictive techniques. The system and method has particular application to multimedia systems for providing local storage of a subset of available viewing selections by assigning a value to a selection and retaining selections in the cache depending on the value and size of the selection. The value assigned to an item can represent the time-dependent likelihood that a user will review an item at some time in the future. An initial value of an item can be based on the user's viewing habits, the user's viewing habit over particular time segment (e.g., early morning, late morning, early afternoon, late afternoon, primetime, late night) and/or viewing habits of a group of user's during a particular time segment. A value assigned to a selection dynamically changes according to a set of cache retention policies, where the value can be time-dependent functions that decay based on the class of the item, as determined by inference about the class or via a label associated with the item. A selections value may be reduced as the selection ages because a user is less likely to view the selection over time. Additionally, a value of a selection may change based on changes on a user's viewing habits, changes in time segments or a user's modification of the cache retention policies.