公开(公告)号：US09460457B1

公开(公告)日：2016-10-04

申请号：US13830561

申请日：2013-03-14

Applicant: Google Inc.

Inventor： Dan Shaffer ,  Chuan Jiang ,  Dani Suleman ,  Lakshmi Kumar Dabbiru ,  Varouj Chitilian ,  Shreyas Doshi

IPC: G06F17/00 ,  G06F17/21 ,  G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0276 ,  G06F17/30554 ,  G06F17/30616 ,  G06F17/30864

Abstract: Methods and systems for providing content for display including receiving a first content item, receiving a second content item, automatically annotating the first content item and the second content item with an entity, comparing the entity annotation of the first content item and the entity annotation of the second content item, and, based on the comparison, displaying the annotated first content item with the second content item to a user.

Abstract translation: 用于提供用于显示的内容的方法和系统，包括接收第一内容项目，接收第二内容项目，用实体自动地注释第一内容项目和第二内容项目，比较第一内容项目的实体注释和第一内容项目的实体注释 第二内容项，并且基于比较，向用户显示带有第二内容项的带注释的第一内容项。

公开(公告)号：US20160078473A1

公开(公告)日：2016-03-17

申请号：US14485164

申请日：2014-09-12

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Luke Hiro Swartz ,  Dani Suleman

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0246 ,  G06Q30/0245 ,  G06Q30/0256 ,  G06Q30/0264 ,  H04L67/02 ,  H04L67/10 ,  H04L67/20 ,  H04L67/42

Abstract: Systems and methods for measuring brand uplift in a computer networked environment is provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.

Abstract translation: 提供了在计算机网络环境下测量品牌提升的系统和方法。 数据处理系统可以将第一组设备标识符分配给实验臂和第二组设备标识符到控制臂。 与实验臂相关联的计算设备接收促进品牌升级实验的品牌的第三方内容项，而与控制臂相关联的计算设备不接收促进品牌的第三方内容。 在实验结束时，通过分析计算设备的搜索查询日志来计算品牌提升度量值。 然后，将品牌提升指标值提供给广告商进行显示。