公开(公告)号：US20140114744A1

公开(公告)日：2014-04-24

申请号：US14141954

申请日：2013-12-27

Applicant: Google Inc.

Inventor： Ross Koningstein

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/02 ,  G06Q30/0256

Abstract: The relevancy of ads may be increased, and opportunities to serve an ad that might otherwise be missed may be exploited by (i) accepting broad targeting information, to be used for serving an ad, from an advertiser, (ii) serving the ad using the broad targeting information, (iii) logging search query terms (or some other information, such as concepts, concept keywords, etc.) associated with the serving of the ad, and (iv) generating one or more candidate targeting keywords or phrases for the ad using the logged search query terms. At least one of the candidate targeting keywords or phrases may be provided as targeting information for the ad. Alternatively, at least one of the candidate targeting keywords or phrases may be presented to the advertiser. Advertiser input with respect to the candidate targeting keyword(s) or phrase(s) presented may then be accepted. Zero or more of the candidate targeting keyword(s) or phrase(s) may be provided as targeting information for the ad, in accordance with the accepted advertiser input. Cost information (e.g., average cost per selection, average cost per conversion, total costs, etc.) may be presented in association with the candidate targeting information.

Abstract translation: 可能会增加广告的相关性，并且可能会利用（i）接受来自广告客户的广泛定位信息，用于投放广告，（ii）使用 广泛的定位信息，（iii）记录与广告的投放相关联的搜索查询词语（或诸如概念，概念关键词等的某些其他信息），以及（iv）生成一个或多个候选目标关键字或短语 广告使用记录的搜索查询条款。 可以将至少一个候选定位关键字或短语提供为广告的定位信息。 或者，候选定向关键字或短语中的至少一个可以被呈现给广告商。 然后可以接受关于所呈现的候选目标关键字或短语的广告商输入。 可以根据所接受的广告商输入，将零个或多个候选定位关键字或短语提供为广告的定位信息。 可以与候选目标信息相关联地呈现成本信息（例如，每个选择的平均成本，每次转换的平均成本，总成本等）。

公开(公告)号：US10580033B2

公开(公告)日：2020-03-03

申请号：US15596210

申请日：2017-05-16

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Valentin Spitkovsky ,  Georges Harik ,  Noam M. Shazeer

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/31 ,  G06F16/33 ,  G06F16/35 ,  G06F16/68 ,  G06F16/332

Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.

公开(公告)号：US09665109B2

公开(公告)日：2017-05-30

申请号：US14037878

申请日：2013-09-26

Applicant: Google Inc.

Inventor： Kevin Chen ,  Ross Koningstein ,  James Charles Schmalzried ,  Kurt Adelberger

IPC: F24F11/053 ,  F23N5/20 ,  G05B11/01 ,  G05D23/19 ,  G06Q50/00 ,  F24F11/00

CPC classification number: G05D23/1904 ,  F24F11/30 ,  F24F11/62 ,  G06Q10/06 ,  G06Q10/06312 ,  G06Q50/00 ,  G06Q50/06

Abstract: A device or arrangement may be configured to receive a temperature limit such as an acceptable maximum temperature as well as a tolerance measure such as a number of acceptable events, the events causing the temperature to be outside of the temperature limit. An air comfort device may be operated based on the received temperature limit and the tolerance measure. A potential cost value may be provided based on a temperature limit and tolerance measure. A temperature limit and tolerance measure may be calculated based on a target cost value such that the arrangement may modify a temperature limit and/or tolerance measure to achieve the target cost value.

公开(公告)号：US09275005B2

公开(公告)日：2016-03-01

申请号：US13713077

申请日：2012-12-13

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Paul Heninwolf ,  James Charles Schmalzried ,  Girts Folkmanis ,  Michael Sleator

IPC: G06F15/177 ,  H04L12/24

CPC classification number: H04L41/0806 ,  G06F15/177 ,  H04L41/084 ,  H04L67/141

Abstract: The disclosed subject matter may provide a system and methods for commissioning a device or appliance into a network. A processor may detect the insertion of a removable device into a data receptacle of a first device. The first device may be an appliance or a network controller. Information may be retrieved from or delivered to the removable device. The information may be information specific to the appliance, such as model number, or may be information related to the network controller. For example, information delivered from the network controller to the removable device may include a network address assignment and network protocol to be used by an appliance when the appliance communicates with the network. The removable device may be removed from the first device and inserted into a data receptacle of a second device.

Abstract translation: 所公开的主题可以提供用于将设备或设备调试到网络中的系统和方法。 处理器可以检测可移动设备插入到第一设备的数据插座中。 第一设备可以是设备或网络控制器。 可以从可移除设备中检索或传送信息。 信息可以是设备特有的信息，例如型号，或者可以是与网络控制器相关的信息。 例如，从网络控制器传送到可移动设备的信息可以包括当设备与网络通信时由设备使用的网络地址分配和网络协议。 可移除装置可以从第一装置移除并插入到第二装置的数据容器中。

公开(公告)号：US09614723B2

公开(公告)日：2017-04-04

申请号：US14966168

申请日：2015-12-11

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Paul Heninwolf ,  James Charles Schmalzried ,  Girts Folkmanis ,  Michael Sleator

IPC: G06F15/177 ,  H04L12/24 ,  H04L29/08

CPC classification number: H04L41/0806 ,  G06F15/177 ,  H04L41/084 ,  H04L67/141

Abstract: The disclosed subject matter may provide a system and methods for commissioning a device or appliance into a network. A processor may detect the insertion of a removable device into a data receptacle of a first device. The first device may be an appliance or a network controller. Information may be retrieved from or delivered to the removable device. The information may be information specific to the appliance, such as model number, or may be information related to the network controller. For example, information delivered from the network controller to the removable device may include a network address assignment and network protocol to be used by an appliance when the appliance communicates with the network. The removable device may be removed from the first device and inserted into a data receptacle of a second device.

公开(公告)号：US20150083813A1

公开(公告)日：2015-03-26

申请号：US14037878

申请日：2013-09-26

Applicant: Google Inc.

Inventor： Kevin Chen ,  Ross Koningstein ,  James Charles Schmalzried ,  Kurt Adelberger

IPC: G05D23/19

CPC classification number: G05D23/1904 ,  F24F11/30 ,  F24F11/62 ,  G06Q10/06 ,  G06Q10/06312 ,  G06Q50/00 ,  G06Q50/06

Abstract: A device or arrangement may be configured to receive a temperature limit such as an acceptable maximum temperature as well as a tolerance measure such as a number of acceptable events, the events causing the temperature to be outside of the temperature limit. An air comfort device may be operated based on the received temperature limit and the tolerance measure. A potential cost value may be provided based on a temperature limit and tolerance measure. A temperature limit and tolerance measure may be calculated based on a target cost value such that the arrangement may modify a temperature limit and/or tolerance measure to achieve the target cost value.

Abstract translation: 装置或装置可以被配置为接收诸如可接受的最高温度的温度限制以及诸如可接受事件的数量的公差测量，导致温度超出温度限制的事件。 可以基于所接收的温度限制和公差测量来操作空气舒适装置。 可以基于温度限制和公差测量提供潜在成本值。 可以基于目标成本值来计算温度限制和公差测量值，使得该装置可以修改温度限制和/或公差测量值以实现目标成本值。

公开(公告)号：US20140365321A1

公开(公告)日：2014-12-11

申请号：US14465089

申请日：2014-08-21

Applicant: Google Inc.

Inventor： Ross Koningstein

IPC: G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q10/10 ,  G06Q30/0241 ,  G06Q30/0246 ,  G06Q30/0272

Abstract: A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

Abstract translation: 一种用于广告的计算机实现的方法和系统，其执行递送包括一个或多个菜单选项和对网络位置的引用的电子广告的步骤，用于检索与每个菜单选项相关联的指定内容以包含在第一电子文档中， 从电子广告中选择一个或多个菜单选项，并且从与所选择的菜单选项相关联的参考网络位置提供包括内容的后续可访问文档，后续可访问文档包括电子广告。