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公开(公告)号：US20120042253A1
公开(公告)日：2012-02-16
申请号：US12854303
申请日：2010-08-11
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
CPC分类号： G06Q30/02
摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.
摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。 候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。
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公开(公告)号：US20120041792A1
公开(公告)日：2012-02-16
申请号：US12854773
申请日：2010-08-11
CPC分类号： G06Q30/0251
摘要： The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.
摘要翻译： 目前描述的技术提供了一种用于允许定制的目标片段由内容传递系统之外的各方定义的机制。 分段包括基于共同特征分组在一起的用户的集合，其中基于她对分组的分配来向用户提供目标内容。 作为示例，本技术允许内容提供商定义自定义段，从而创建适合于接收内容提供者内容的用户分组。 在一些实施例中，将用户界面提供给内容提供商，其包括所有可用的特征以及对应于特征的值范围。 内容提供者从与特征相对应的特征和值中选择以创建定制段的定义。
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公开(公告)号：US20110295679A1
公开(公告)日：2011-12-01
申请号：US12790106
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasad Rallabandi
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasad Rallabandi
CPC分类号： G06Q30/0255 , G06Q10/10 , G06Q30/02 , G06Q30/0244 , G06Q30/0246 , G06Q30/0269 , H04L67/306
摘要： The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.
摘要翻译： 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。
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公开(公告)号：US20100228625A1
公开(公告)日：2010-09-09
申请号：US12574348
申请日：2009-10-06
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： Requests for WAP-enabled content from mobile subscribers may be assigned to a particular subscriber based on a degree of match between hashed request attribute groupings. Targeted contend and/or advertising may be directed at the subscribers based on identifying common requests assigned to the same subscriber.
摘要翻译： 可以基于散列请求属性分组之间的匹配程度将来自移动订户的启用WAP的内容的请求分配给特定订户。 基于识别分配给同一用户的共同请求，可以针对订户进行有针对性的竞争和/或广告。
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公开(公告)号：US09367847B2
公开(公告)日：2016-06-14
申请号：US12789851
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasenjit Mukherjee
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasenjit Mukherjee
IPC分类号： G06F15/173 , G06Q30/00
CPC分类号： G06Q30/00
摘要： A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.
摘要翻译： 目前的技术通过维护包括用户与之前呈现给用户的邀请内容的用户交互的数据并基于用户简档的分析来做出关于重定向的决定的用户简档来智能地将邀请内容定向到用户。 用户简档中的信息不限于用户是否完成与呈现的邀请内容相关联的转换动作。 相反，该简档被扩展以包括诸如在用户放弃过程的转换连续体上的那些信息以及邀请内容如何呈现给用户的细节，例如。 使用的颜色，情况和消息。 当呈现邀请内容的请求时，系统使用配置文件信息来影响选择哪个内容以及如何呈现给用户。 这使得系统能够以用户更有可能完成转换动作的形式和/或情况重新呈现邀请内容。
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26.发明申请INDEXING AND TAG GENERATION OF CONTENT FOR OPTIMAL DELIVERY OF INVITATIONAL CONTENT 有权内容的索引和标签生成，用于最佳的投递内容公开(公告)号：US20120054209A1
公开(公告)日：2012-03-01
申请号：US12873250
申请日：2010-08-31
IPC分类号： G06F17/30
CPC分类号： G06F17/30221 , G06F17/30622 , G06F17/30867 , G06F17/30896
摘要： The present technology is directed to improving the conversion rate of invitational content that is provided to the user of an interactive, content-receiving-and-displaying device. The content of a large number of primary-content sources is analyzed and keyword and/or other context-providing information is extracted from the primary-content sources. The keyword and/or other context-providing information is used to index the primary-content sources into an index according to a hierarchical taxonomy; the hierarchical taxonometric index is used to identify primary-content sources with which a given item of invitational content correlates; and the given item of invitational content is delivered to a user in response to the user accessing a primary-content source with which the given item of invitational content correlates.
摘要翻译： 本技术旨在提高提供给交互式内容接收和显示设备的用户的邀请内容的转换率。 分析大量主要内容源的内容，并从主要内容源中提取关键字和/或其他上下文提供信息。 关键词和/或其他上下文提供信息用于根据分级分类法将主内容源索引到索引中; 层次分类学指数用于识别与给定项目的邀请内容相关联的主要内容源; 并且响应于用户访问给定项目的邀请内容与之相关联的主要内容源，将给定项目的邀请内容递送给用户。
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公开(公告)号：US20120041969A1
公开(公告)日：2012-02-16
申请号：US12854363
申请日：2010-08-11
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： The present technology derives unknown user characteristics from known user characteristics. Unknown characteristics can be inferred from products purchased by a user; by comparing two similar users and inputing characteristics known about one user to another user with unknown characteristics; by inferring characteristics using classifying algorithms to infer additional user characteristics from a collection of other known data about a user. The inferred characteristics can further be associated with a confidence score which is an indication of the likelihood that the inferred value is the correct value for a user.
摘要翻译： 本技术从已知的用户特征得出未知的用户特征。 未知特征可以从用户购买的产品推断出来; 通过将两个类似的用户和一个用户已知的输入特征与具有未知特征的另一用户进行比较; 通过使用分类算法来推断特征，以从关于用户的其他已知数据的集合推断出附加用户特征。 推断的特征可以进一步与置信度分数相关联，该置信度得分是对推断的值是用户的正确值的可能性的指示。
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28.发明申请公开(公告)号：US20120054336A1
公开(公告)日：2012-03-01
申请号：US12873277
申请日：2010-08-31
IPC分类号： G06F15/173
CPC分类号： G06Q30/02
摘要： The process of constructing a successful targeted content campaign can be time consuming and error prone. By having access to performance data, adjustments can be made, such as to the tasks performed by the content delivery system, the available content, or the campaign parameters, to improve performance. As the delivery system performs its tasks, it can collect a variety of information regarding the activities within the delivery system. Based on the collected information, the delivery system can obtain performance data for the various campaigns. The delivery system can then analyze the performance data to identify any campaigns that have failed to meet the specified performance criteria. When a non-conforming campaign is detected, the delivery system can attempt to determine the cause of the non-conformance and send an alert to the appropriate entity. Additionally, in some cases, the delivery system can include in the alert suggestions for improving the campaign performance.
摘要翻译： 构建成功的目标内容活动的过程可能是耗时且容易出错的过程。 通过访问性能数据，可以进行调整，例如内容传递系统执行的任务，可用内容或活动参数，以提高性能。 随着交付系统执行其任务，它可以收集关于交付系统内的活动的各种信息。 根据收集的信息，交付系统可以获取各种活动的绩效数据。 然后，传送系统可以分析性能数据，以确定任何未能达到指定性能标准的广告系列。 当检测到不合格的运动时，传送系统可以尝试确定不一致的原因，并向适当的实体发送警报。 此外，在某些情况下，投放系统可以包含提醒建议，以改善广告系列的效果。
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公开(公告)号：US20120054004A1
公开(公告)日：2012-03-01
申请号：US12873283
申请日：2010-08-31
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Jeffery M. Banister
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Jeffery M. Banister
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： Systems and methods are provided for booking and managing electronic campaigns. In particular, electronic campaigns are booked by obtaining a correlation between campaign input parameters for the campaign, campaign output characteristics for the campaign, and network output characteristics of network elements affected or impacted by the campaign. The correlation can then be used to identify sets of values for the input parameters that result in the various output characteristics meeting some criteria and one of the sets can thereafter be used to book an electronic campaign. At a later time, if the actual values for the various output parameters fail to meet corresponding criteria, the correlation can be updated to identify and select a new set of campaign input parameter values for the electronic campaign.
摘要翻译： 提供系统和方法来预订和管理电子竞选。 特别地，通过获得活动的活动输入参数，活动的活动输出特征以及受到活动影响或影响的网络元素的网络输出特征之间的相关性来预订电子活动。 然后可以使用相关性来识别导致各种输出特性满足一些标准的输入参数的值集合，并且其中之一可以用于预订电子活动。 稍后，如果各种输出参数的实际值不能满足相应的标准，则可以更新相关性，以识别并选择电子竞选活动的一组新的活动输入参数值。
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公开(公告)号：US20110295997A1
公开(公告)日：2011-12-01
申请号：US12789851
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasenjit Mukherjee
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasenjit Mukherjee
CPC分类号： G06Q30/00
摘要： A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.
摘要翻译： 目前的技术通过维护包括用户与之前呈现给用户的邀请内容的用户交互的数据并基于用户简档的分析来做出关于重定向的决定的用户简档来智能地将邀请内容定向到用户。 用户简档中的信息不限于用户是否完成与呈现的邀请内容相关联的转换动作。 相反，该简档被扩展以包括诸如在用户放弃过程的转换连续体上的那些信息以及邀请内容如何呈现给用户的细节，例如。 使用的颜色，情况和消息。 当呈现邀请内容的请求时，系统使用配置文件信息来影响选择哪个内容以及如何呈现给用户。 这使得系统能够以用户更有可能完成转换动作的形式和/或情况重新呈现邀请内容。
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