公开(公告)号：US20230005025A1

公开(公告)日：2023-01-05

申请号：US17940941

申请日：2022-09-08

Applicant: Xandr Inc.

Inventor： Yana Volkovich ,  Moussa Taifi

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, receiving information defining an attribute of interest for the impression, wherein the attribute of interest comprises a plurality of categories of values, and receiving information defining a respective probability for each respective value of the plurality of categories of values for the impression. Further, information about current values of the plurality of categories for the attribute of interest may be received and a pacing value may be determined based on the respective probability for each respective value of the plurality of categories of values, along with the information about current values the plurality of categories for the attribute of interest. A respective bid value of a bid may be adjusted using the pacing value and the adjusted bid value may be used in an auction to fill the impression. This permits automatic detection and correction of an inadvertent skew introduced when serving ads and other content. Other embodiments are disclosed.

公开(公告)号：US11544747B2

公开(公告)日：2023-01-03

申请号：US14745844

申请日：2015-06-22

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow ,  Charles Brian O'Kelley

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, an ad request for an ad space being for presentation in a user interface of an application on the client device, sending, to bidder systems, a bid request on the ad space, receiving bids from the bidder systems, selecting, from the received bids, a cost-per-view bid corresponding to a first creative and a cost-per-impression bid corresponding to a second creative, and sending a message to the client device wherein the message comprises respective identifiers of the first and second creatives, and wherein the client device is configured to obtain the first creative and present the first creative in the ad space if the ad space is in view one the client device within a specified time period.

公开(公告)号：US11521243B2

公开(公告)日：2022-12-06

申请号：US17162198

申请日：2021-01-29

Applicant: Xandr Inc.

Inventor： Craig Miller ,  Thomas Shields ,  Aaron Martin ,  Cheryl Barton

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, receiving a request to forecast allocations for a new descriptor, the new descriptor differing from preexisting descriptors, each of the preexisting descriptors being associated with a subset of locations of a network of locations, each location corresponding to an electronic segment in electronic canvases, and the new descriptor being associated with a new subset of locations of the network of locations, identifying one or more affected descriptors having one or more overlapping subsets of locations of the network of locations and one or more non-overlapping subsets of locations of the network of locations, determining a forecast of allocated locations in each of the one or more affected descriptors; identifying, according to the forecast, at least a portion of allocated locations in the one or more overlapping subsets of locations that are displaceable resulting in a number of displaceable allocations, and determining, according to the number of displaceable allocations, a forecast of available unallocated locations with displacement. Other embodiments are disclosed.

公开(公告)号：US20220351253A1

公开(公告)日：2022-11-03

申请号：US17866602

申请日：2022-07-18

Applicant: AT&T Intellectual Property I, L.P. ,  Xandr Inc.

Inventor： Samuel Seljan ,  Ashutosh Sanzgiri ,  David Crawford Gibbon ,  Lee Begeja ,  Eric Zavesky

IPC: G06Q30/02 ,  G06F16/955 ,  G06Q30/06 ,  G06F16/953 ,  G06F16/954 ,  G06Q30/08

Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

公开(公告)号：US20220174373A1

公开(公告)日：2022-06-02

申请号：US17573791

申请日：2022-01-12

Applicant: Xandr Inc.

Inventor： Scott Crawford ,  Sonya Herrera

IPC: H04N21/81 ,  H04N21/254 ,  H04N21/234

Abstract: Aspects of the subject disclosure may include, for example, receiving information from a plurality of equipment that is each managed by different entities where the information includes requests for ad insertions, and adjusting the information to generate adjusted information that is compatible with a plurality of multichannel video programming distributor (MVPD) advertising infrastructures and compatible with a plurality of dynamic advertising insertion (DAI) processes that are managed by different DAI entities. Access to at least one of the MVPD advertising infrastructures and access to at least one of the DAI processes to facilitate ad insertion can be provided to each of the plurality of equipment, and a change request can be determined that is associated with inventory. Access to a different one of the DAI processes can be provided to a first equipment of the plurality of equipment to facilitate at least some of the ad insertion according to the change request. Other embodiments are disclosed.

公开(公告)号：US20220086533A1

公开(公告)日：2022-03-17

申请号：US17536289

申请日：2021-11-29

Applicant: Xandr Inc.

Inventor： Samuel Marshall ,  Sebastien Caubet

IPC: H04N21/81 ,  G06Q30/02 ,  H04N21/262

Abstract: Aspects of the subject disclosure may include, for example, receiving a bid request that indicates a television channel associated with a video stream requested by an end user device and that includes ad space information associated with an ad space of the video stream, where the video stream being requested is an Over-The-Top (OTT) streaming service that provides scheduled content. Context information can be accessed according to the television channel and according to a time associated with the ad space, where the context information describes the video stream and is generated by a context server. An auction is performed to obtain bid responses, where the auction provides bidders with context data that is representative of at least a portion of the context information, and where selection of the candidate bid responses enables a determination of a creative for the ad space of the video stream. Other embodiments are disclosed.

公开(公告)号：US11188951B2

公开(公告)日：2021-11-30

申请号：US16299985

申请日：2019-03-12

Applicant: XANDR INC.

Inventor： Michiel Nolet ,  Charles Brian O'Kelley ,  Andrew S. Dilling ,  Frederick Bou-Hsuen Lu

IPC: G06Q30/00 ,  G06Q30/02

Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. The method further includes selecting, using the transaction management computing subsystem, a first bid response from among the bid responses generated by the first set of decisioning computing subsystems; and taking, by the transaction management computing subsystem, an action on the first bid response.

公开(公告)号：US20210241319A1

公开(公告)日：2021-08-05

申请号：US16776795

申请日：2020-01-30

Applicant: AT&T Intellectual Property I, L.P. ,  Xandr Inc.

Inventor： Samuel Seljan ,  Ashutosh Sanzgiri ,  David Crawford Gibbon ,  Lee Begeja ,  Eric Zavesky

IPC: G06Q30/02 ,  G06Q30/08 ,  G06Q30/06 ,  G06F16/953 ,  G06F16/954 ,  G06F16/955

Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

公开(公告)号：US20210150584A1

公开(公告)日：2021-05-20

申请号：US16684111

申请日：2019-11-14

Applicant: Xandr Inc.

Inventor： Yana Volkovich ,  Moussa Taifi

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, receiving information defining an attribute of interest for the impression, wherein the attribute of interest comprises a plurality of categories of values, and receiving information defining a respective probability for each respective value of the plurality of categories of values for the impression. Further, information about current values of the plurality of categories for the attribute of interest may be received and a pacing value may be determined based on the respective probability for each respective value of the plurality of categories of values, along with the information about current values the plurality of categories for the attribute of interest. A respective bid value of a bid may be adjusted using the pacing value and the adjusted bid value may be used in an auction to fill the impression. This permits automatic detection and correction of an inadvertent skew introduced when serving ads and other content. Other embodiments are disclosed.

公开(公告)号：US20210149956A1

公开(公告)日：2021-05-20

申请号：US17159901

申请日：2021-01-27

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Alexander Krassel ,  Vikki Pitts ,  Radhika Shivapurkar ,  Michelle Smith ,  Jeffrey Weiss

IPC: G06F16/75 ,  G06F16/71 ,  G06F16/958 ,  G06F40/49

Abstract: A method for distributed pod-editing may be performed by an enhanced pod editor, and may include the following steps: receiving a framework for a pod, wherein the framework identifies one or more content items already assigned to one or more slots in the pod by one or more pod editors; determining attributes of the content items already assigned to the pod in a native taxonomy of the enhanced pod editor; determining restrictions on the pod's slots based on the attributes of the content items already assigned to the pod and on the pod's editorial constraints; rejecting content items already assigned to the pod that violate the restrictions on the pod's slots (if any); identifying candidate content items that comply with the restrictions on the pod's unfilled slots (if any), and selecting candidate content items and assigning the selected content items to the pod's unfilled slots