摘要:
Methods and apparatus to encode and decode audio for shopper location and advertisement presentation tracking are disclosed. A method for tracking a shopper includes receiving a first audio signal at a first location with a decoder attached to a shopping implement, determining a first code encoded in the first audio signal, receiving a second audio signal at a second location with the decoder, determining a second code encoded in the first audio signal, and transmitting the first code and the second code to a data retrieval device.
摘要:
Example methods and apparatus to verify presentation of media content are disclosed. A disclosed example apparatus for use with a set-top box (STB) and a media presentation device includes an audio input interface to receive a first audio signal associated with a program selected by a user via the STB, a microphone to receive a free-field radiating second audio signal output by at least one of the media presentation device or an audio system associated with the media presentation device, a comparator to compare the second audio signal to the first audio signal to form an output, and an output interface to provide a value indicative of whether the program selected by the user via the STB is presented at the media presentation device.
摘要:
Methods and apparatus to distinguish a signal originating from a local device from a broadcast signal are disclosed. A disclosed example method includes analyzing a first predetermined characteristic of a video component of the audio-video signal to generate a first indication of the source of the audio-video signal, analyzing a second predetermined characteristic of an audio component of the audio-video signal to generate a second indication of the source of the audio-video signal, and determining if the audio-video signal was generated by a local device based on the first and second indications.
摘要:
As disclosed herein, media metering functionality may be imparted to a panelists device that was not previously capable of media metering. According to one example, a method of providing a communication device with media metering functionality includes asking a potential panelist to participate in a survey, receiving an affirmative response from the potential panelist, and providing metering functionality to a portable device of the potential panelist.
摘要:
Example systems and methods to wirelessly meter audio/visual (A/V) devices are disclosed. A disclosed example method receives media content from an A/V source device, embeds a video overlay in the wirelessly received media content, and wirelessly transmits the media content and the video overlay to the wireless A/V device. The example method wirelessly receives audience identification information in response to the transmitted video overlay, and wirelessly receives audience behavior information.
摘要:
Methods and apparatus to meter content exposure using closed caption information are disclosed. An example method comprises developing a keyword database of terms based on program guide descriptive of programs for a given time period, generating one or more values representative of likelihoods that one or more respective media content was presented based on a comparison of closed caption text and the keyword database, collecting audience measurement data, and employing the one or more likelihood values to identify a set of reference data for comparison to the audience measurement data to identify presented content.
摘要:
Methods and apparatus to count people appearing in an image are disclosed. One disclosed method reduces objects appearing in a series of images to one or more blobs; for each individual image in a set of the images of the series of images, represents the one or more blobs in the individual image by one or more symbols in a histogram; and analyzes the symbols appearing in the histogram to count the people in the image.
摘要:
Methods, apparatus and articles of manufacture to monitor streaming media content are disclosed. An example method disclosed herein to monitor streaming media content comprises extracting first metering data from media content to be provided to a content presentation device via a transport stream, the first metering data identifying at least one of the media content or a source of the media content, combining the first metering data with second metering data obtained independently of the media content, the combined metering data not being decodable by a meter associated with the content presentation device, and transcoding the combined metering data to form transcoded metering data having a format decodable by the meter associated with the content presentation device.
摘要:
Methods, apparatus and articles of manufacture to monitor streaming media content are disclosed. An example method disclosed herein to monitor streaming media content comprises extracting metering data having a first format from media content to be provided to a content presentation device via a transport stream, the extracted metering data identifying at least one of the media content or a source of the media content, the extracted metering data not being decodable by a meter associated with the content presentation device, transcoding the extracted metering data to form transcoded metering data having a second format decodable by the meter associated with the content presentation device, and encoding the transcoded metering data into a metadata channel to send the transcoded metering data to the content presentation device, the metadata channel being associated with the transport stream.
摘要:
Example methods and apparatus to verify presentation of media content are disclosed. A disclosed example apparatus for use with a set-top box (STB) and a media presentation device includes an audio input interface to receive a first audio signal associated with a program selected by a user via the STB, a microphone to receive a free-field radiating second audio signal output by at least one of the media presentation device or an audio system associated with the media presentation device, a comparator to compare the second audio signal to the first audio signal to form an output, and an output interface to provide a value indicative of whether the program selected by the user via the STB is presented at the media presentation device.