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    RETARGETING IN A SEARCH ENVIRONMENT
    31.
    发明申请
    RETARGETING IN A SEARCH ENVIRONMENT 审中-公开

    公开(公告)号：US20180232371A1

    公开(公告)日：2018-08-16

    申请号：US15590861

    申请日：2017-05-09

    Applicant: Google Inc.

    Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen ,  Gaurav Bhaya ,  Robert Stets

    IPC: G06F17/30

    CPC classification number: G06F16/48 ,  G06F16/433

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

    Multimodal transmission of packetized data
    32.
    发明授权
    Multimodal transmission of packetized data 有权

    公开(公告)号：US10032452B1

    公开(公告)日：2018-07-24

    申请号：US15395703

    申请日：2016-12-30

    Applicant: Google Inc.

    Inventor： Gaurav Bhaya ,  Robert Stets

    IPC: G10L15/00 ,  G10L21/00 ,  G10L25/00 ,  G10L15/22 ,  G10L15/18 ,  G10L15/14 ,  G10L15/30 ,  H04L12/825 ,  G10L15/08

    Abstract: A system of multi-modal transmission of packetized data in a voice activated data packet based computer network environment is provided. A natural language processor component can parse an input audio signal to identify a request and a trigger keyword. Based on the input audio signal, a direct action application programming interface can generate a first action data structure, and a content selector component can select a content item. An interface management component can identify first and second candidate interfaces, and respective resource utilization values. The interface management component can select, based on the resource utilization values, the first candidate interface to present the content item. The interface management component can provide the first action data structure to the client computing device for rendering as audio output, and can transmit the content item converted for a first modality to deliver the content item for rendering from the selected interface.

    DATA STRUCTURE POOLING OF VOICE ACTIVATED DATA PACKETS
    34.
    发明申请
    DATA STRUCTURE POOLING OF VOICE ACTIVATED DATA PACKETS 审中-公开

    公开(公告)号：US20180190299A1

    公开(公告)日：2018-07-05

    申请号：US15395707

    申请日：2016-12-30

    Applicant: Google Inc.

    Inventor： Gaurav Bhaya ,  Robert Stets

    IPC: G10L19/00 ,  G10L15/18 ,  G10L15/30 ,  G10L15/22 ,  G06F17/30

    CPC classification number: G10L19/00 ,  G06F17/30398 ,  G06F17/30477 ,  G10L15/1822 ,  G10L15/22 ,  G10L15/30 ,  G10L2015/088

    Abstract: Systems and methods of voice activated thread management in a voice activated data packet based environment are provided. A natural language processor (“NLP”) component can receive and parse data packets comprising a first input audio signal to identify a first request and a first trigger keyword. A direct action application programming interface (“API”) can generate a first action data structure with a parameter defining a first action. The NLP component can receive and parse a second input audio signal to identify a second request and a second trigger keyword, and can generate a second action data structure with a parameter defining a second action. A pooling component can generate the first and second action data structures into a pooled data structure, and can transmit the pooled data structure to a service provider computing device to cause it device to perform an operation defined by the pooled data structure.

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