摘要:
Methods, apparatus, and articles of manufacture for performing data insertion in compressed audio/video data streams are disclosed. An example method disclosed herein to insert audience measurement data in a compressed media data stream comprises rearranging data in frames of the compressed media data stream to form contiguous sequences of skip bytes at respective locations in the frames of the compressed media data stream, the audience measurement data to be inserted in the compressed media data stream at the locations of the contiguous sequences of skip bytes, the contiguous sequences of skip bytes having respective lengths, and inserting different types of audience measurement data at the locations of the contiguous sequences of skip bytes in two different frames of the compressed media data stream based on the respective lengths of the contiguous sequences of skip bytes in the two different frames of the compressed media data stream.
摘要:
Methods and apparatus to measure exposure to streaming media are disclosed herein. An example method includes extracting metering data from media obtained from a media provider. Metadata identifying the media based on the extracted metering data is generated. The media is transcoded into a transport stream, the transport stream having a streaming format. The metadata is embedded in a timed text track accompanying the transport stream.
摘要:
Methods and apparatus to select media based on engagement levels are disclosed. An example method includes generating an engagement level based on information related to an audience member in a media exposure environment; and selecting, based on the engagement level, one of a plurality of media collections from which a piece of media is to be select for presentation in the media exposure environment.
摘要:
Methods, apparatus and articles of manufacture to monitor streaming media content are disclosed. An example method disclosed herein to monitor streaming media content comprises extracting metering data having a first format from media content to be provided to a content presentation device via a transport stream, the extracted metering data identifying at least one of the media content or a source of the media content, the extracted metering data not being decodable by a meter associated with the content presentation device, transcoding the extracted metering data to form transcoded metering data having a second format decodable by the meter associated with the content presentation device, and encoding the transcoded metering data into a metadata channel to send the transcoded metering data to the content presentation device, the metadata channel being associated with the transport stream.
摘要:
Methods and apparatus to monitor advertisement exposure are disclosed. An example method includes determining via a meter that a media content segment was presented at a media content presentation device and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment.
摘要:
Methods and apparatus to monitor media content at a content display site are described. An example method includes transmitting a meter to a content provider, the meter implemented by computer readable instructions to be executed with a media content player when media content is presented by the media content player, the meter to at least one of generate a signature for the media content and extract a code from the media content; and transmit at least one of the signature and the code to a media monitoring entity
摘要:
Methods and apparatus for detecting a composition of an audience of an information presenting device are disclosed. A disclosed example method includes: capturing at least one image of the audience; determining a number of people within the at least one image; prompting the audience to identify its members if a change in the number of people is detected based on the number of people determined to be within the at least one image; and if a number of members identified by the audience is different from the determined number of people after a predetermined number of prompts of the audience, adjusting a value to avoid excessive prompting of the audience.
摘要:
Methods and apparatus to monitor audio/visual content from various sources are disclosed. An example method disclosed herein comprises determining first information based on a video signal corresponding to monitored media content, determining second information based on an audio signal corresponding to the monitored media content, and identifying a selected one of a plurality of media content sources based on a decision tree comprising a plurality of decision nodes, a first decision node of the decision tree corresponding to a first classification decision resulting from processing at least one of the first information or second information, and a second decision node of the decision tree corresponding to a second classification decision resulting from processing at least one of the first information or second information, the second decision node of the decision tree being selected for evaluation based on an outcome of evaluating the first decision node of the decision tree.
摘要:
Portable multi-purpose audience measurement systems, apparatus and methods are disclosed. An example method disclosed herein comprises collecting demographic data of a user, including a phone number for a mobile device, via a website associated with an information gathering entity, sending a message to the mobile device, the sent message, when responded to, resulting in downloading of a metering software module to the mobile device, receiving, from the mobile device and at a system associated with the information gathering entity, information indicative of events associated with use of the mobile device, and associating the received information with the demographic data.
摘要:
Methods, apparatus, and articles of manufacture for performing data insertion in compressed audio/video data streams are disclosed. A disclosed method receives a digital data stream containing a plurality of compressed media streams associated with a plurality of different media programs and generates information to be inserted in at least one of the compressed media streams. The disclosed method identifies frames of compressed data associated with the at least one of the compressed media streams and inserts the information in at least some of the identified frames of compressed data without performing a decompression operation on the compressed data and by changing locations or values of data bits within the at least some of the identified frames.