System for delivery of XR ad programs

    公开(公告)号:US11501341B2

    公开(公告)日:2022-11-15

    申请号:US17154380

    申请日:2021-01-21

    Abstract: Aspects of the subject disclosure may include, for example, a method including obtaining an advertisement package, wherein the advertisement package defines an interactive extended reality advertisement and includes a plurality of optional features; obtaining information about a user, their equipment, and their environment; creating an interactive extended reality advertisement by choosing a selected feature of the plurality of optional features according to the user information; and presenting the interactive extended reality advertisement to the user equipment. Other embodiments are disclosed.

    Activation of extended reality actuators based on content analysis

    公开(公告)号:US11282281B2

    公开(公告)日:2022-03-22

    申请号:US16682379

    申请日:2019-11-13

    Abstract: In one example, a method performed by a processing system in a telecommunications network includes acquiring the media stream and identifying an anchor in a scene of the media stream. The anchor is a presence in the scene that has a physical effect on the scene. A type and a magnitude of the physical effect of the anchor on the scene is estimated. An actuator in a vicinity of the user endpoint device that is capable of producing a physical effect in the real world to match the physical effect of the anchor on the scene is identified. A signal is sent to the actuator. The signal controls the actuator to produce the physical effect in the real world when the physical effect of the anchor on the scene occurs in the media stream.

Patent Agency Ranking