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    Delivering contextual advertising to a vehicle
    81.
    发明授权
    Delivering contextual advertising to a vehicle 有权
    向车辆提供上下文广告

    公开(公告)号：US08751293B2

    公开(公告)日：2014-06-10

    申请号：US12466117

    申请日：2009-05-14

    申请人： Martin Hall ,  Ali Khan ,  Mark McNulty ,  Zhangwei Xu

    发明人： Martin Hall ,  Ali Khan ,  Mark McNulty ,  Zhangwei Xu

    IPC分类号： G06Q30/00 ,  G06Q90/00

    CPC分类号： G06Q90/00 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0255 ,  G06Q30/0266

    摘要： Systems and methods are provided for delivering contextual advertising to a vehicle. An example system may include a profiler module executed by an onboard computing device of the vehicle, and configured to aggregate vehicle event data from a plurality of vehicle-based event sources, and to develop user profile data based on the vehicle event data. A communication agent may also be executed by the onboard computing device, and configured to transmit the user profile data to an advertising service executed on an advertising server via a communication network. The communication agent may also be configured to retrieve an advertisement from the advertising service. The advertisement may be selected based on content of the user profile data. The system may also include an interface module executed by the onboard computing device, and configured to present the advertisement via a display, and/or speaker associated with the onboard computing device.

    摘要翻译： 系统和方法被提供用于向车辆传送上下文广告。 示例系统可以包括由车辆的车载计算设备执行并且被配置为从多个基于车辆的事件源聚合车辆事件数据并且基于车辆事件数据开发用户简档数据的轮廓仪模块。 通信代理还可以由板载计算设备执行，并且被配置为经由通信网络将用户简档数据发送到在广告服务器上执行的广告服务。 通信代理还可以被配置为从广告服务检索广告。 可以基于用户简档数据的内容来选择广告。 该系统还可以包括由机载计算设备执行的接口模块，并且被配置为经由与车载计算设备相关联的显示器和/或扬声器呈现广告。

    Method and Apparatus for Targeted Advertisement Delivery
    83.
    发明申请
    Method and Apparatus for Targeted Advertisement Delivery 审中-公开
    用于定向广告传送的方法和装置

    公开(公告)号：US20140095309A1

    公开(公告)日：2014-04-03

    申请号：US14096184

    申请日：2013-12-04

    申请人： Ford Global Technologies, LLC

    发明人： Perry Robinson MacNeille ,  Yimin Liu ,  Oleg Yurievitch Gusikhin ,  Mark Schunder

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0266 ,  G01C21/3697 ,  G06Q30/0255 ,  H04L67/12 ,  H04L67/306 ,  H04W4/021 ,  H04W4/40

    摘要： A computer implemented method includes retrieving one or more data elements relating to user shopping habits. The method also includes identifying one or more merchants along a route corresponding to the one or more data elements. The method further includes identifying at least one advertisement for at least one of the one or more merchants. Also, the method includes presenting the advertisement to a vehicle occupant, as a vehicle moves within a perimeter of a merchant for which an advertisement has been identified.

    摘要翻译： 计算机实现的方法包括检索与用户购物习惯有关的一个或多个数据元素。 该方法还包括沿着与一个或多个数据元素相对应的路线识别一个或多个商家。 所述方法还包括识别所述一个或多个商家中的至少一个的至少一个广告。 而且，该方法包括当车辆在已经识别了广告的商家的周边内移动时向车辆乘客呈现广告。

    REAL-TIME TARGETED DYNAMIC ADVERTISING IN MOVING VEHICLES
    86.
    发明申请
    REAL-TIME TARGETED DYNAMIC ADVERTISING IN MOVING VEHICLES 审中-公开
    移动车辆实时定向动态广告

    公开(公告)号：US20140040016A1

    公开(公告)日：2014-02-06

    申请号：US13566929

    申请日：2012-08-03

    申请人： Vanya Amla ,  Christian Joly

    发明人： Vanya Amla ,  Christian Joly

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0266 ,  G06Q30/0267 ,  G09F21/04

    摘要： Dynamically changing targeted advertising content is dispatched wirelessly in real time via a cellular network from a remote web portal to a plurality of vehicles, and ads are displayed on a digital display mounted in a rear window of the vehicles. Vehicles communicate wirelessly to the web portal their geographic location, and cameras are used to record the effect of the ads on viewers in following vehicles. Ads are changed based upon criteria established by advertisers, changing vehicle geographic locations, and changing conditions such as areas, times of day, traffic on roads, and profiles of viewers.

    摘要翻译： 动态变化的目标广告内容通过蜂窝网络从远程门户网站实时无线地调度到多个车辆，并且广告被显示在安装在车辆的后窗中的数字显示器上。 车辆通过无线方式与门户网站进行地理位置通信，摄像机用于记录下列车辆广告对观众的影响。 广告根据广告客户制定的标准，更改车辆地理位置以及不断变化的条件，如地区，时间，道路交通和观众情况等变化。

    System and Method of Providing Advertisements to Vehicles
    87.
    发明申请
    System and Method of Providing Advertisements to Vehicles 有权
    向车辆提供广告的制度和方法

    公开(公告)号：US20140025500A1

    公开(公告)日：2014-01-23

    申请号：US13941942

    申请日：2013-07-15

    申请人： AT&T Intellectual Property I, L.P.

    发明人： Wayne Crolley ,  Jeffrey Paul Johnson

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0266 ,  G06Q30/0261 ,  H04W4/02 ,  H04W64/00

    摘要： A communication device is removable and operable within a vehicle and is in communication with a data network as the communication device travels in the vehicle. Vehicle identification data is obtained from the communication device, and a type of media file supported by a media system of the vehicle is determined based upon the vehicle identification data. Media content is obtained in a format corresponding to the determined type of media file. When the communication device is within a desired range of a target location, the media content is transmitted to the communication device for presentation on the media system of the vehicle.

    摘要翻译： 通信设备是可移动的并且可在车辆内操作并且随着通信设备在车辆中行进而与数据网络通信。 从通信装置获得车辆识别数据，并且基于车辆识别数据确定由车辆的媒体系统支持的媒体文件的类型。 以与确定的媒体文件类型对应的格式获得媒体内容。 当通信设备在目标位置的期望范围内时，将媒体内容发送到通信设备以呈现在车辆的媒体系统上。

    Interacting With A User Using A Dynamic Map
    88.
    发明申请
    Interacting With A User Using A Dynamic Map 审中-公开
    与使用动态地图的用户交互

    公开(公告)号：US20130263000A1

    公开(公告)日：2013-10-03

    申请号：US13432809

    申请日：2012-03-28

    申请人： Brandon Lucas ,  Martez Moore ,  Rick Grimes ,  Eric Watson

    发明人： Brandon Lucas ,  Martez Moore ,  Rick Grimes ,  Eric Watson

    IPC分类号： G06F3/048

    CPC分类号： G06F9/451 ,  G01C21/3484 ,  G01C21/3602 ,  G01C21/3614 ,  G01C21/3617 ,  G01C21/3641 ,  G01C21/3679 ,  G01C21/3697 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0263 ,  G06Q30/0266

    摘要： Described herein is technology for, on a computer, facilitating interaction with a user utilizing a dynamic map displayed on a display device. A computer receives a use indication that the user has recently used an application on a computing device associated with the user, e.g., a mobile device, with the use indication including the location of the user. Then, a graphic is displayed on the dynamic map representing the user's location. The computer then receives a selection indication that the graphic has been selected, e.g., a person chooses a particular graphic to interact with. Then, based on the selection indication, the computer initiates an interaction with the user.

    摘要翻译： 这里描述的是在计算机上利用显示设备上显示的动态地图促进与用户交互的技术。 计算机接收用户最近使用与用户（例如移动设备）相关联的计算设备上的应用的使用指示，其中使用指示包括用户的位置。 然后，在表示用户位置的动态地图上显示图形。 然后，计算机接收图形已经被选择的选择指示，例如人选择与之进行交互的特定图形。 然后，基于选择指示，计算机发起与用户的交互。

    Providing More Relevant Ads to Motorists
    89.
    发明申请
    Providing More Relevant Ads to Motorists 审中-公开
    为驾驶者提供更多相关广告

    公开(公告)号：US20130262224A1

    公开(公告)日：2013-10-03

    申请号：US13435144

    申请日：2012-03-30

    申请人： Peter Zhe Chu

    发明人： Peter Zhe Chu

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0266

    摘要： The present disclosure involves a method of communicating relevant messages that includes: obtaining information from a motorist in a vehicle; generating one or more advertising offers relevant to the motorist based on the obtained information; and communicating the one or more advertising offers to the motorist. The present disclosure also involves a method of advertising that includes: receiving data gathered from a transportation tool; determining, in response to the data gathered from the transportation tool, information that is relevant to an operator of the transportation tool; and conveying the information to the operator through a communications device in the transportation tool.

    摘要翻译： 本公开涉及一种传达相关消息的方法，其包括：从车辆中的驾驶者获取信息; 基于获得的信息生成与驾驶者相关的一个或多个广告提供; 并向驾驶者传达一个或多个广告提供。 本公开还涉及一种广告的方法，包括：接收从运输工具收集的数据; 响应于从所述运输工具收集的数据，确定与所述运输工具的操作者相关的信息; 并通过运输工具中的通信装置将信息传送给操作者。

    Method and system for generating real-time directions associated with product promotions
    90.
    发明授权
    Method and system for generating real-time directions associated with product promotions 有权
    用于产生与产品促销相关的实时方向的方法和系统

    公开(公告)号：US08548847B2

    公开(公告)日：2013-10-01

    申请号：US11143705

    申请日：2005-06-03

    申请人： Gregory B. Roberts ,  Scott Wills

    发明人： Gregory B. Roberts ,  Scott Wills

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0259 ,  G01C21/362 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0261 ,  G06Q30/0266 ,  G06Q30/0267

    摘要： A method and system for generating customized incentives involving electronic distribution of coupons to remote personal computers based on proximity of the computer to a retail center are disclosed. A repository, such as an online service provider or a web site on the Internet, stores packages of incentive data for downloading automatically or on demand to a user's computer. A plurality of data fields is used to associate a user's location with a specific incentive. The incentive data corresponds to remote user computers in a predetermined geographic area. Means for identifying remote user computers in a predetermined geographic area and means for providing direction data, such as maps, etc. to the remote user computer are disclosed.

    摘要翻译： 公开了一种用于产生定制激励的方法和系统，该方法和系统涉及基于计算机与零售中心的接近度将优惠券电子分配给远程个人计算机。 诸如在线服务提供商或互联网上的网站之类的存储库将自动或按需下载的激励数据包存储到用户的计算机。 多个数据字段用于将用户的位置与特定激励相关联。 激励数据对应于预定地理区域中的远程用户计算机。 公开了用于识别预定地理区域中的远程用户计算机的装置和用于向远程用户计算机提供诸如地图等方向数据的装置。