SYSTEMS, METHODS, AND ARTICLES FOR OPTIMIZING CLEARANCE OF CONTENT

    公开(公告)号:US20230023731A1

    公开(公告)日:2023-01-26

    申请号:US17858932

    申请日:2022-07-06

    申请人: WideOrbit LLC

    IPC分类号: G06Q30/02

    摘要: Systems, methods and articles for optimizing the clearance of content, such as advertisements. The systems disclosed herein provide a greater chance that offers to buy advertisement placement opportunities from media providers are accepted by the media providers. This is achieved by matching advertisements to advertisement placement opportunities which match buyer goals and provider goals, and by using historical data related to advertisements that the seller has cleared. The system may optimize clearance for multiple buyers which are competing for the same advertisement placement opportunities at the same time.

    Systems, methods and articles for audience delivery optimization

    公开(公告)号:US11093966B2

    公开(公告)日:2021-08-17

    申请号:US16143214

    申请日:2018-09-26

    申请人: WIDEORBIT LLC

    IPC分类号: G06Q30/02 G06F30/20

    摘要: Systems, methods and articles for providing optimized scheduling of a log of spots to be delivered to consumers. The optimized scheduling allows content providers to autonomously satisfy contracts and increase revenue. An audience delivery optimizer system receives an initial log, generates an optimized log, and returns the optimized log so that content can be delivered to consumers according to the optimized log. The audience delivery optimizer system may use historical ratings data and may implement an algorithm to accurately project future delivery. The audience delivery optimizer system may evaluate and optimize a log that spans a particular period of time, such as a day, a week, a month, etc. The audience delivery optimizer system may evaluate over-performing contracts and under-performing contracts and may then optimize the placement of spots based on such evaluations. The audience delivery optimizer system may track liability or other metrics over determined periods (e.g., quarterly).

    SYSTEMS AND METHODS FOR ADVANCED TARGETING IN FORECASTING

    公开(公告)号:US20240202749A1

    公开(公告)日:2024-06-20

    申请号:US18067551

    申请日:2022-12-16

    申请人: WIDEORBIT LLC

    摘要: Systems, methods, and articles for generating predictions of the number of impressions received by content, such as advertisements, and the advanced targeting of such content based on the predictions are described herein. The systems disclosed herein predict the number of impressions that content may receive when placed in an advertisement placement opportunities based on user segments used to describe audience members which consume media content. This is achieved by creating an impression prediction model which includes definitions of user segments, data describing audience members which may consume content, historical data describing the impression received by the content, and historical data describing the impressions provided by audience members. When generating predictions for the number of impressions received by content, the system may take into account other content compete with the content for which predictions are generated.