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公开(公告)号:US11941665B2
公开(公告)日:2024-03-26
申请号:US15279073
申请日:2016-09-28
申请人: WIDEORBIT LLC
发明人: Tyler Wallace Box , David Bridges , Brian M. Burdick , Geoffrey P. Coco , Ian P. Ferreira , Paul Jaffe , Alfred Lawrence Shiels , Brian Thoman , Sean Trigony
IPC分类号: G06Q30/0273 , G06Q30/0241 , G06Q30/0242 , G06Q30/08 , H04N21/234 , H04N21/2543 , H04N21/262 , H04N21/2665 , H04N21/81
CPC分类号: G06Q30/0275 , G06Q30/0246 , G06Q30/0249 , G06Q30/08 , H04N21/23424 , H04N21/25435 , H04N21/26225 , H04N21/26241 , H04N21/26283 , H04N21/2665 , H04N21/812
摘要: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.
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公开(公告)号:US11869039B1
公开(公告)日:2024-01-09
申请号:US15811047
申请日:2017-11-13
申请人: WIDEORBIT LLC
IPC分类号: G06Q30/02 , G06Q30/0251 , G06F3/01 , G06V40/16
CPC分类号: G06Q30/0269 , G06F3/012 , G06F3/017 , G06V40/172 , G06V40/174
摘要: Techniques for identifying content displayed by a content presentation system associated with a physical environment, detecting a gesture of a user located within the physical environment, and storing information associated with the gesture in relation to the displayed content are disclosed.
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公开(公告)号:US20230023731A1
公开(公告)日:2023-01-26
申请号:US17858932
申请日:2022-07-06
申请人: WideOrbit LLC
IPC分类号: G06Q30/02
摘要: Systems, methods and articles for optimizing the clearance of content, such as advertisements. The systems disclosed herein provide a greater chance that offers to buy advertisement placement opportunities from media providers are accepted by the media providers. This is achieved by matching advertisements to advertisement placement opportunities which match buyer goals and provider goals, and by using historical data related to advertisements that the seller has cleared. The system may optimize clearance for multiple buyers which are competing for the same advertisement placement opportunities at the same time.
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公开(公告)号:US11943488B2
公开(公告)日:2024-03-26
申请号:US17716920
申请日:2022-04-08
申请人: WideOrbit LLC
IPC分类号: H04N21/81 , H04H60/37 , H04N21/234 , H04N21/262
CPC分类号: H04N21/23424 , H04H60/375 , H04N21/26241 , H04N21/812
摘要: Systems, methods, and articles for assigning content, such as advertisements, to similar content breaks, such as advertisement placement opportunities, across multiple content providers. The systems disclosed herein automatically identify similar advertisement placement opportunities, such as advertisement placement opportunities occurring at the same time, across a plurality of media content providers, and assign an indicated advertisement spot to as many of the identified advertisement placement opportunities as possible. This is achieved by re-assigning advertisement spots which are already assigned to a slot in one of the advertisement placement opportunities to another slot in order to allow the indicated advertisement spot to be assigned to the slot.
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公开(公告)号:US11093966B2
公开(公告)日:2021-08-17
申请号:US16143214
申请日:2018-09-26
申请人: WIDEORBIT LLC
摘要: Systems, methods and articles for providing optimized scheduling of a log of spots to be delivered to consumers. The optimized scheduling allows content providers to autonomously satisfy contracts and increase revenue. An audience delivery optimizer system receives an initial log, generates an optimized log, and returns the optimized log so that content can be delivered to consumers according to the optimized log. The audience delivery optimizer system may use historical ratings data and may implement an algorithm to accurately project future delivery. The audience delivery optimizer system may evaluate and optimize a log that spans a particular period of time, such as a day, a week, a month, etc. The audience delivery optimizer system may evaluate over-performing contracts and under-performing contracts and may then optimize the placement of spots based on such evaluations. The audience delivery optimizer system may track liability or other metrics over determined periods (e.g., quarterly).
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公开(公告)号:US12035015B2
公开(公告)日:2024-07-09
申请号:US17264202
申请日:2019-07-31
申请人: WIDEORBIT LLC
IPC分类号: H04N7/10 , H04L65/611 , H04N21/234 , H04N21/258 , H04N21/262 , H04N21/6405 , H04N21/81
CPC分类号: H04N21/6405 , H04L65/611 , H04N21/23424 , H04N21/25883 , H04N21/26258 , H04N21/812
摘要: Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).
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公开(公告)号:US20240202749A1
公开(公告)日:2024-06-20
申请号:US18067551
申请日:2022-12-16
申请人: WIDEORBIT LLC
IPC分类号: G06Q30/0202 , G06Q30/0242 , G06Q30/0251
CPC分类号: G06Q30/0202 , G06Q30/0242 , G06Q30/0271
摘要: Systems, methods, and articles for generating predictions of the number of impressions received by content, such as advertisements, and the advanced targeting of such content based on the predictions are described herein. The systems disclosed herein predict the number of impressions that content may receive when placed in an advertisement placement opportunities based on user segments used to describe audience members which consume media content. This is achieved by creating an impression prediction model which includes definitions of user segments, data describing audience members which may consume content, historical data describing the impression received by the content, and historical data describing the impressions provided by audience members. When generating predictions for the number of impressions received by content, the system may take into account other content compete with the content for which predictions are generated.
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公开(公告)号:US20230328299A1
公开(公告)日:2023-10-12
申请号:US17716920
申请日:2022-04-08
申请人: WideOrbit LLC
IPC分类号: H04N21/234 , H04N21/262 , H04N21/81 , H04H60/37
CPC分类号: H04N21/23424 , H04N21/26241 , H04N21/812 , H04H60/375
摘要: Systems, methods, and articles for assigning content, such as advertisements, to similar content breaks, such as advertisement placement opportunities, across multiple content providers. The systems disclosed herein automatically identify similar advertisement placement opportunities, such as advertisement placement opportunities occurring at the same time, across a plurality of media content providers, and assign an indicated advertisement spot to as many of the identified advertisement placement opportunities as possible. This is achieved by re-assigning advertisement spots which are already assigned to a slot in one of the advertisement placement opportunities to another slot in order to allow the indicated advertisement spot to be assigned to the slot.
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公开(公告)号:US11521241B2
公开(公告)日:2022-12-06
申请号:US15279069
申请日:2016-09-28
申请人: WIDEORBIT LLC
发明人: Tyler Wallace Box , David Bridges , Brian M. Burdick , Geoffrey P. Coco , Ian P. Ferreira , Paul Jaffe , Alfred Lawrence Shiels , Brian Thoman , Sean Trigony , Alexander Meyer
IPC分类号: G06Q30/00 , G06Q30/02 , G06Q30/08 , H04N21/234 , H04N21/2543 , H04N21/262 , H04N21/2665 , H04N21/81
摘要: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.
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公开(公告)号:US20210306714A1
公开(公告)日:2021-09-30
申请号:US17264202
申请日:2019-07-31
申请人: WIDEORBIT LLC
IPC分类号: H04N21/6405 , H04N21/234 , H04N21/81 , H04N21/262 , H04N21/258 , H04L29/06
摘要: Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).
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