公开(公告)号：US20230038032A1

公开(公告)日：2023-02-09

申请号：US17974423

申请日：2022-10-26

申请人： WideOrbit LLC

发明人： Tyler Wallace Box ,  David Bridges ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Sean Trigony ,  Alexander Meyer

IPC分类号： G06Q30/02 ,  G06Q30/08 ,  H04N21/234 ,  H04N21/2543 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/81

摘要： Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.

公开(公告)号：US11941665B2

公开(公告)日：2024-03-26

申请号：US15279073

申请日：2016-09-28

申请人： WIDEORBIT LLC

发明人： Tyler Wallace Box ,  David Bridges ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Sean Trigony

IPC分类号： G06Q30/0273 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/08 ,  H04N21/234 ,  H04N21/2543 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/81

CPC分类号： G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0249 ,  G06Q30/08 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

摘要： Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.

公开(公告)号：US11521241B2

公开(公告)日：2022-12-06

申请号：US15279069

申请日：2016-09-28

申请人： WIDEORBIT LLC

发明人： Tyler Wallace Box ,  David Bridges ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Sean Trigony ,  Alexander Meyer

IPC分类号： G06Q30/00 ,  G06Q30/02 ,  G06Q30/08 ,  H04N21/234 ,  H04N21/2543 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/81

摘要： Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.