Abstract:
Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.
Abstract:
The disclosure describes systems and methods of analyzing interactions with a user interface for an application, where the user interface is implemented at least partly within a virtual reality environment. Certain embodiments provide for receiving interactions that include gestures, spatial contexts, and applications contexts, and receiving results from the application, such as application behavior or error conditions. The user interface interactions and the application results are analyzed. Events, metrics, and relationships are determined based on the analysis. In some cases, additional data (such as historical interactions and results, system environment data, or system configuration data) are received and analyzed, and the determined relationships are further based on the additional data.
Abstract:
Techniques are disclosed for sharing and consuming web content across multiple computing devices. Each device registers with an account on a cloud-based service using a unique identifier. When one of the registered devices requests a web page, a set of rules is processed by the cloud-based service to determine whether the page content should be shared with other registered devices. If the rules are satisfied, the cloud-based service requests and receives the content from a content provider in various formats that are compatible with each of the registered devices. Once all assets associated with the content are received by the cloud-based service, the content is shared by pushing the content out to each registered device in the compatible format. In some cases, the scroll position is adjusted automatically so that the user may resume reading at the same point where she left off with another registered device.
Abstract:
Systems and methods disclosed herein offer assistance to customers shopping at a real-world shopping venue carrying mobile devices connected to a communication network. This involves tracking a physical action of a customer present at the real-world shopping venue and determining to offer assistance to the customer based on the tracked physical action. Based on determining to offer assistance to the customer, a notification is sent to a mobile device of the customer. The notification identifies that live support is available to assist the customer while the customer is present at the real-world shopping venue.
Abstract:
Systems and methods disclosed herein offer assistance to customers shopping at a real-world shopping venue carrying mobile devices connected to a communication network. This involves tracking a physical action of a customer present at the real-world shopping venue and determining to offer assistance to the customer based on the tracked physical action. Based on determining to offer assistance to the customer, a notification is sent to a mobile device of the customer. The notification identifies that live support is available to assist the customer while the customer is present at the real-world shopping venue.
Abstract:
Methods, systems, and non-transitory computer readable storage media are disclosed for dynamically generating discounted product digital notifications based on remaining product shelf life. For example, in one or more embodiments, the disclosed system determines an expiration date or a target product available for purchase from a merchant. Additionally, in one or more embodiments, the disclosed system utilizes a machine-learning model to dynamically generate discount prices for the target product over time based on the expiration date. In one or more embodiments, the disclosed system identifies a client device of a customer and provides a discount price for the target product for a given time window to the client device of the customer.
Abstract:
The disclosure describes systems and methods of analyzing interactions with a user interface for an application, where the user interface is implemented at least partly within a virtual reality environment. Certain embodiments provide for receiving interactions that include gestures, spatial contexts, and applications contexts, and receiving results from the application, such as application behavior or error conditions. The user interface interactions and the application results are analyzed. Events, metrics, and relationships are determined based on the analysis. In some cases, additional data (such as historical interactions and results, system environment data, or system configuration data) are received and analyzed, and the determined relationships are further based on the additional data.
Abstract:
Computer-implemented systems and methods disclosed herein disclose features for determining the frequency of exposure to real-world products embedded with Internet-Of-Things (IoT) hardware and determining a comprehensive targeting profile identifying the interests of users based on their exposure to real-world products. A computing device carried by a user wirelessly receives product exposure data from a nearby IoT-enabled device upon entering within a certain proximity of the IoT-enabled device. The computing device further compiles the product exposure data with previous product exposure data for IoT-enabled devices to which the computing device was previously exposed. Based on the compiled product exposure data, a server device determines a frequency of exposure to a product corresponding to the IoT-enabled device over a period of time. The server device further transmits an electronic communication promoting the product corresponding to the IoT-enabled device if the frequency of exposure increases over a threshold value.
Abstract:
The present disclosure includes methods and systems for providing virtual reality content based on user biometric data. In particular, the disclosed systems and methods can modify virtual reality content to elicit target user responses and/or target user actions. Specifically, the disclosed systems and methods generate biometric response thresholds and determine user responses by comparing biometric data with the biometric response thresholds. The disclosed systems and methods select virtual reality content based on the user response to drive the user toward a particular target user response and/or target user action. The disclosed systems and methods also tailor virtual reality content to individual characteristics of the user. For example, the disclosed systems and methods select virtual reality content based on baseline biometric characteristics and corresponding response categories of a user.
Abstract:
The present disclosure includes methods and systems for providing virtual reality content based on user biometric data. In particular, the disclosed systems and methods can modify virtual reality content to elicit target user responses and/or target user actions. Specifically, the disclosed systems and methods generate biometric response thresholds and determine user responses by comparing biometric data with the biometric response thresholds. The disclosed systems and methods select virtual reality content based on the user response to drive the user toward a particular target user response and/or target user action. The disclosed systems and methods also tailor virtual reality content to individual characteristics of the user. For example, the disclosed systems and methods select virtual reality content based on baseline biometric characteristics and corresponding response categories of a user.