CONSUMER INFLUENCE ANALYTICS WITH CONSUMER PROFILE ENHANCEMENT

    公开(公告)号:US20170169455A1

    公开(公告)日:2017-06-15

    申请号:US15008104

    申请日:2016-01-27

    Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

    Analysis of user interface interactions within a virtual reality environment

    公开(公告)号:US10228762B2

    公开(公告)日:2019-03-12

    申请号:US15402667

    申请日:2017-01-10

    Abstract: The disclosure describes systems and methods of analyzing interactions with a user interface for an application, where the user interface is implemented at least partly within a virtual reality environment. Certain embodiments provide for receiving interactions that include gestures, spatial contexts, and applications contexts, and receiving results from the application, such as application behavior or error conditions. The user interface interactions and the application results are analyzed. Events, metrics, and relationships are determined based on the analysis. In some cases, additional data (such as historical interactions and results, system environment data, or system configuration data) are received and analyzed, and the determined relationships are further based on the additional data.

    SHARING AND CONSUMING WEB CONTENT ACROSS MULTIPLE DEVICES
    3.
    发明申请
    SHARING AND CONSUMING WEB CONTENT ACROSS MULTIPLE DEVICES 审中-公开
    通过多个设备共享和消耗网络内容

    公开(公告)号:US20150046832A1

    公开(公告)日:2015-02-12

    申请号:US13960541

    申请日:2013-08-06

    Abstract: Techniques are disclosed for sharing and consuming web content across multiple computing devices. Each device registers with an account on a cloud-based service using a unique identifier. When one of the registered devices requests a web page, a set of rules is processed by the cloud-based service to determine whether the page content should be shared with other registered devices. If the rules are satisfied, the cloud-based service requests and receives the content from a content provider in various formats that are compatible with each of the registered devices. Once all assets associated with the content are received by the cloud-based service, the content is shared by pushing the content out to each registered device in the compatible format. In some cases, the scroll position is adjusted automatically so that the user may resume reading at the same point where she left off with another registered device.

    Abstract translation: 公开了用于在多个计算设备上共享和消费网页内容的技术。 每个设备使用唯一标识符在基于云的服务上注册一个帐户。 当其中一个注册的设备请求网页时,一组规则由基于云的服务处理,以确定页面内容是否应与其他注册的设备共享。 如果规则得到满足,则基于云的服务将以与各注册设备兼容的各种格式从内容提供商请求并接收内容。 一旦与内容相关联的所有资产都被基于云的服务接收,则通过将内容以兼容格式推送到每个注册的设备来共享内容。 在某些情况下,自动调整滚动位置,以便用户可以在与另一个已注册的设备相同的位置恢复读取。

    Methods and Systems for Assisting Customers Shopping at Real-World Shopping Venues
    5.
    发明申请
    Methods and Systems for Assisting Customers Shopping at Real-World Shopping Venues 审中-公开
    帮助客户在现实世界购物场所购物的方法和系统

    公开(公告)号:US20170053330A1

    公开(公告)日:2017-02-23

    申请号:US14827597

    申请日:2015-08-17

    Abstract: Systems and methods disclosed herein offer assistance to customers shopping at a real-world shopping venue carrying mobile devices connected to a communication network. This involves tracking a physical action of a customer present at the real-world shopping venue and determining to offer assistance to the customer based on the tracked physical action. Based on determining to offer assistance to the customer, a notification is sent to a mobile device of the customer. The notification identifies that live support is available to assist the customer while the customer is present at the real-world shopping venue.

    Abstract translation: 本文公开的系统和方法为携带携带与通信网络连接的移动设备的现实购物场所购物者提供帮助。 这涉及跟踪现实购物场所的客户的身体行为,并确定根据跟踪的身体行为向客户提供帮助。 基于确定向客户提供帮助,向客户的移动设备发送通知。 该通知表明,当客户在现实世界购物场所时,现场支持可用于协助客户。

    DYNAMICALLY GENERATING DIGITAL PRODUCT NOTIFICATIONS OVER TIME BASED ON PRODUCT EXPIRATION DATA

    公开(公告)号:US20190272557A1

    公开(公告)日:2019-09-05

    申请号:US15909714

    申请日:2018-03-01

    Abstract: Methods, systems, and non-transitory computer readable storage media are disclosed for dynamically generating discounted product digital notifications based on remaining product shelf life. For example, in one or more embodiments, the disclosed system determines an expiration date or a target product available for purchase from a merchant. Additionally, in one or more embodiments, the disclosed system utilizes a machine-learning model to dynamically generate discount prices for the target product over time based on the expiration date. In one or more embodiments, the disclosed system identifies a client device of a customer and provides a discount price for the target product for a given time window to the client device of the customer.

    Analysis of user interface interactions within a virtual reality environment

    公开(公告)号:US20180196502A1

    公开(公告)日:2018-07-12

    申请号:US15402667

    申请日:2017-01-10

    CPC classification number: G06F3/012 G06F3/013 G06F3/017 G06F3/04815

    Abstract: The disclosure describes systems and methods of analyzing interactions with a user interface for an application, where the user interface is implemented at least partly within a virtual reality environment. Certain embodiments provide for receiving interactions that include gestures, spatial contexts, and applications contexts, and receiving results from the application, such as application behavior or error conditions. The user interface interactions and the application results are analyzed. Events, metrics, and relationships are determined based on the analysis. In some cases, additional data (such as historical interactions and results, system environment data, or system configuration data) are received and analyzed, and the determined relationships are further based on the additional data.

    Systems and Techniques for Targeting Electronic Communication Based On Frequency of Product Exposure

    公开(公告)号:US20170270563A1

    公开(公告)日:2017-09-21

    申请号:US15070869

    申请日:2016-03-15

    Abstract: Computer-implemented systems and methods disclosed herein disclose features for determining the frequency of exposure to real-world products embedded with Internet-Of-Things (IoT) hardware and determining a comprehensive targeting profile identifying the interests of users based on their exposure to real-world products. A computing device carried by a user wirelessly receives product exposure data from a nearby IoT-enabled device upon entering within a certain proximity of the IoT-enabled device. The computing device further compiles the product exposure data with previous product exposure data for IoT-enabled devices to which the computing device was previously exposed. Based on the compiled product exposure data, a server device determines a frequency of exposure to a product corresponding to the IoT-enabled device over a period of time. The server device further transmits an electronic communication promoting the product corresponding to the IoT-enabled device if the frequency of exposure increases over a threshold value.

    Utilizing biometric data to enhance virtual reality content and user response

    公开(公告)号:US10171858B2

    公开(公告)日:2019-01-01

    申请号:US15448110

    申请日:2017-03-02

    Abstract: The present disclosure includes methods and systems for providing virtual reality content based on user biometric data. In particular, the disclosed systems and methods can modify virtual reality content to elicit target user responses and/or target user actions. Specifically, the disclosed systems and methods generate biometric response thresholds and determine user responses by comparing biometric data with the biometric response thresholds. The disclosed systems and methods select virtual reality content based on the user response to drive the user toward a particular target user response and/or target user action. The disclosed systems and methods also tailor virtual reality content to individual characteristics of the user. For example, the disclosed systems and methods select virtual reality content based on baseline biometric characteristics and corresponding response categories of a user.

Patent Agency Ranking