公开(公告)号：US20160180407A1

公开(公告)日：2016-06-23

申请号：US14677948

申请日：2015-04-02

Applicant: Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

Inventor： Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

IPC: G06Q30/02

Abstract: Methods and systems are described for providing programmatic creation and modification of advertising services including advertising campaigns. In one embodiment, a system includes an advertising campaign framework having one or more application programming interfaces (APIs) and software components that include one or more software programs and software code libraries. A storage medium stores instructions of the one or more APIs and software components. Processing logic is coupled to the storage medium. The processing logic is configured to execute the instructions of the one or more APIs and software components to receive a function call from an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating an ad campaign and programmatically modifying an ad campaign, and to generate a response that is sent to the ad campaign software of the advertising entity. The response includes one or more function calls with parameters including cost information for targeting users having predicted life time values greater than a threshold life time value (LTV) for a type of ad campaign.

Abstract translation: 描述了用于提供包括广告活动在内的广告服务的编程创建和修改的方法和系统。 在一个实施例中，系统包括具有一个或多个应用编程接口（API）的广告活动框架和包括一个或多个软件程序和软件代码库的软件组件。 存储介质存储一个或多个API和软件组件的指令。 处理逻辑耦合到存储介质。 处理逻辑被配置为执行一个或多个API和软件组件的指令以从广告实体的广告活动软件接收函数调用，以提供用于以编程方式创建广告活动并以编程方式修改广告的一组功能 广告系列，并生成发送到广告实体的广告系列软件的响应。 响应包括一个或多个具有参数的功能呼叫，所述参数包括针对具有大于一种广告活动类型的阈值寿命值（LTV）的预期寿命值的用户的成本信息。

公开(公告)号：US20180040033A1

公开(公告)日：2018-02-08

申请号：US15783049

申请日：2017-10-13

Applicant: Daniel Kang ,  David Gregson ,  Ben Bear

Inventor： Daniel Kang ,  David Gregson ,  Ben Bear

IPC: G06Q30/02

Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.

公开(公告)号：US09792630B2

公开(公告)日：2017-10-17

申请号：US14677957

申请日：2015-04-02

Applicant: Daniel Kang ,  David Gregson ,  Ben Bear

Inventor： Daniel Kang ,  David Gregson ,  Ben Bear

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0247

Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.

公开(公告)号：US20160292746A1

公开(公告)日：2016-10-06

申请号：US14677957

申请日：2015-04-02

Applicant: Daniel Kang ,  David Gregson ,  Ben Bear

Inventor： Daniel Kang ,  David Gregson ,  Ben Bear

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0247

Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.

Abstract translation: 描述用于提供广告库存的程序化投标的方法和系统。 在一个实施例中，广告系统包括广告服务器的广告出价组件或模块以及耦合到广告服务器的存储介质。 存储介质存储包括广告出价组件或模块的指令的指令。 处理逻辑被配置为执行指令以从广告实体接收针对广告活动的投标活动功能调用，确定广告实体的目标，包括用户的寿命时间价值（LTV）和广告活动的投资回报率（ROI） 确定具有适合于满足广告实体的目标的特征的目标用户，并且基于具有满足至少三个不同参数的特征来自主地确定满足广告实体的目标的动态广告投标价格参数和相关联的目标用户组 。

公开(公告)号：US20160180377A1

公开(公告)日：2016-06-23

申请号：US14677951

申请日：2015-04-02

Applicant: Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

Inventor： Daniel Kang ,  Ben Bear ,  Zain Jaffer ,  David Gregson

IPC: G06Q30/02

Abstract: Methods and systems are described for providing advanced programmatic advertising targeting. In one embodiment, a system includes a storage medium to store instructions of one or more performance based algorithms and processing logic coupled to the storage medium. In response to receiving a function call from an advertising entity, the processing logic is configured to execute the instructions of the one or more performance based algorithms to analyze parameters of the function call including an advertising cost budget for an ad campaign and analyze advanced targeting data and parameters and rules for determining a customized ad campaign for the advertising entity. The advanced targeting data and parameters include device characteristics and user characteristics including at least one of conversion rate, ad engagement rate, installed software application (app) type on a user's device, and in-app purchase (IAP) activity of a user from any ad source.

Abstract translation: 描述了提供高级程序化广告定位的方法和系统。 在一个实施例中，系统包括存储介质，用于存储耦合到存储介质的一个或多个基于性能的算法和处理逻辑的指令。 响应于从广告实体接收到功能调用，处理逻辑被配置为执行一个或多个基于性能的算法的指令以分析包括广告活动的广告费用预算的功能呼叫的参数，并且分析高级定向数据 以及用于确定广告实体的定制广告系列的参数和规则。 高级定位数据和参数包括设备特征和用户特征，包括用户设备上的转换率，广告参与率，安装的软件应用（应用）类型中的至少一种以及来自任何用户的用户的应用内购买（IAP）活动 广告来源。

公开(公告)号：US20160295299A1

公开(公告)日：2016-10-06

申请号：US14677956

申请日：2015-04-02

Applicant: Daniel Kang ,  David Gregson

Inventor： Daniel Kang ,  David Gregson

IPC: H04N21/81 ,  H04N21/25 ,  H04N21/414 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/472 ,  H04N21/234 ,  H04N21/458

CPC classification number: H04N21/812 ,  G06Q30/02 ,  H04N21/23424 ,  H04N21/251 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/41407 ,  H04N21/458 ,  H04N21/47205

Abstract: Methods and systems are described for providing advertising services to devices with dynamic ad creative localization for a user. In one embodiment, a system includes a storage medium to store one or more software programs and a dynamic ad creative localization unit that is configured to receive an ad campaign including at least one video ad from an ad server of the system, to apply filters to the ad campaign based on device characteristics, geographical data for the device, and a language of the device of the user in order to select an ad payload including a video ad of the ad campaign, to determine a language for the device of the user, and to localize any text in the ad campaign including the at least video ad based on the language of the device.

Abstract translation: 描述了为用户提供具有动态广告创意本地化的设备的广告服务的方法和系统。 在一个实施例中，系统包括用于存储一个或多个软件程序的存储介质和动态广告创意定位单元，其被配置为从所述系统的广告服务器接收包括至少一个视频广告的广告活动，以将过滤器应用于 所述广告活动基于设备特征，所述设备的地理数据和所述用户的设备的语言，以便选择包括所述广告活动的视频广告的广告有效载荷，以确定所述用户的设备的语言， 并根据设备的语言将广告系列中的任何文字本地化，包括至少视频广告。

公开(公告)号：US20160162954A1

公开(公告)日：2016-06-09

申请号：US14677944

申请日：2015-04-02

Applicant: Daniel Kang ,  Ben Bear

Inventor： Daniel Kang ,  Ben Bear

IPC: G06Q30/02 ,  G06Q20/12

Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.

Abstract translation: 描述了用于向具有定制的自适应用户体验的设备提供广告服务的方法和系统。 在一个实施例中，系统包括用于存储一个或多个软件程序的存储介质以及格式和定向构建器单元，以创建和编辑可定制的广告格式并创建目标用户段。 该系统包括处理逻辑，其被配置为执行格式和定向构建器模块的至少一个软件程序的指令，以提供用于创建和编辑广告格式的定制脚本的选项，并且针对具有不同类别的用户段。

公开(公告)号：US20150287104A1

公开(公告)日：2015-10-08

申请号：US14260155

申请日：2014-04-23

Applicant: Arvind Gupta ,  Wayne Chan ,  Daniel Kang ,  Michael Deignan ,  Sasha Solomon ,  Raymond Myers

Inventor： Arvind Gupta ,  Wayne Chan ,  Daniel Kang ,  Michael Deignan ,  Sasha Solomon ,  Raymond Myers

IPC: G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event.

Abstract translation: 描述了以预测方式向具有广告交换的设备提供广告服务的方法和系统。 在一个实施例中，系统在设备上启动软件应用程序和相关联的广告服务软件时，从设备接收配置呼叫。 该系统在设备上预测的广告播放事件之前，生成预测广告请求，用于在预测的广告播放事件之前从广告商店和广告交易所中的至少一个获取至少一个广告（广告）。

公开(公告)号：US09818134B2

公开(公告)日：2017-11-14

申请号：US14677962

申请日：2015-04-02

Applicant: Daniel Kang ,  Raymond Myers ,  Sasha Solomon ,  Christine Donovan ,  Ben Reiter

Inventor： Daniel Kang ,  Raymond Myers ,  Sasha Solomon ,  Christine Donovan ,  Ben Reiter

IPC: G06Q30/02 ,  G06F3/0484 ,  G06F3/0485 ,  G06F17/30 ,  H04L29/08

CPC classification number: G06Q30/0267 ,  G06F3/04842 ,  G06F3/04847 ,  G06F3/0485 ,  G06F17/3053 ,  G06F2203/011 ,  H04L67/1097 ,  H04L67/2842

Abstract: Methods and systems are described for dynamic ad selection of ads stored on a device. In one embodiment, a device includes a storage medium to store software programs including advertising services software and software applications. Processing logic is coupled to the storage medium and a display device. The processing logic is configured to execute instructions of at least one of the software programs to receive user input for initiating a software application on the device, determine attributes for the device including software applications currently operating in the storage medium and placement information for the initiated software application, and dynamically select one of the video ads stored on the device based on the attributes including software applications currently operating in the storage medium and placement information for the initiated software application.

公开(公告)号：US20160292722A1

公开(公告)日：2016-10-06

申请号：US14677952

申请日：2015-04-02

Applicant: Raymond Myers ,  Daniel Kang ,  Hammond Guerin

Inventor： Raymond Myers ,  Daniel Kang ,  Hammond Guerin

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0247 ,  G06F17/30867 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/08

Abstract: Methods and systems are described for selecting an engaging ad campaign among advertising campaigns having different types of bid strategies. In one embodiment, an advertising system designed for selecting relevant and engaging ad campaigns for delivering to a device of a user includes an adaptive decision unit having filter logic for filtering eligible ad campaigns, a storage medium to store instructions of the system, and processing logic coupled to the storage medium. The processing logic is configured to execute the instructions of the system to receive and process an ad request from the device upon initiation of a software application on the device, filter eligible ad campaigns, convert each bid strategy of the filtered ad campaigns into an effective cost-per-mille (CPM) strategy, compare effective CPM strategies for the filtered ad campaigns, and select an ad campaign based on the comparison of the effective CPM strategies.

Abstract translation: 描述了用于在具有不同类型的出价策略的广告活动中选择具有吸引力的广告活动的方法和系统。 在一个实施例中，设计用于选择用于递送给用户的设备的相关和吸引人的广告活动的广告系统包括具有用于过滤合格广告活动的过滤器逻辑的自适应决策单元，存储系统指令的存储介质和处理逻辑 耦合到存储介质。 处理逻辑被配置为执行系统的指令，以在设备上开始软件应用时从设备接收和处理广告请求，过滤合格的广告活动，将经过滤的广告活动的每个出价策略转换成有效成本 - 千年（CPM）策略，比较过滤后的广告系列的有效千次曝光出价策略，并根据有效千次曝光出价策略的比较选择广告系列。