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    USER GENERATED TARGETED ADVERTISEMENTS
    1.
    发明申请
    USER GENERATED TARGETED ADVERTISEMENTS 有权
    用户生成的目标广告

    公开(公告)号：US20100205562A1

    公开(公告)日：2010-08-12

    申请号：US12368615

    申请日：2009-02-10

    Applicant: David L. de Heer

    Inventor： David L. de Heer

    IPC: G06F3/048 ,  G06Q30/00 ,  H04N7/025 ,  H04L9/32 ,  G06F21/00

    CPC classification number: H04N21/4532 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0251 ,  H04N21/23424 ,  H04N21/4334 ,  H04N21/47815 ,  H04N21/4784 ,  H04N21/4786 ,  H04N21/812 ,  H04N21/854

    Abstract: User generated targeted advertisements is described. In embodiments, a selection of an advertisement template for a targeted advertisement can be received when initiated by a user. Advertisement content to incorporate in the advertisement template can be received, as well as selections of recipients to receive the targeted advertisement. A program grid can be generated for display from which a television program and advertisement time slot can be selected to display the targeted advertisement for viewing. Confirmation to purchase the targeted advertisement for delivery to the recipients can also be received to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot.

    Abstract translation: 描述用户生成的目标广告。 在实施例中，当由用户发起时，可以接收针对目标广告的广告模板的选择。 广告内容可以被收录在广告模板中，并且可以接收收件者的选择，以接收目标广告。 可以生成用于显示的节目网格，从中可以选择电视节目和广告时隙来显示目标广告以供观看。 还可以接收购买用于发送给接收者的目标广告的确认，以便在所选择的电视节目和广告时隙期间启动被显示以进行观看的目标广告。

    Advertisement Insertion
    2.
    发明申请
    Advertisement Insertion 有权
    广告插入

    公开(公告)号：US20090199236A1

    公开(公告)日：2009-08-06

    申请号：US12024044

    申请日：2008-01-31

    Applicant: Peter T. Barrett ,  David L. de Heer ,  Edward A. Ludvig

    Inventor： Peter T. Barrett ,  David L. de Heer ,  Edward A. Ludvig

    IPC: H04N7/025

    CPC classification number: H04N7/165 ,  H04N21/23424 ,  H04N21/23895 ,  H04N21/43853 ,  H04N21/4405 ,  H04N21/6125 ,  H04N21/64322 ,  H04N21/812

    Abstract: Advertisement insertion techniques are described. In an implementation, a network operator decrypts a stream of content received from a content provider at a first server. The decrypted stream of content is communicated to an advertisement splicer, which locates one or more advertisement insertion points in the decrypted stream of content. One or more advertisements are then inserted in the located one or more advertisement insertion points. The decrypted stream of content having the inserted one or more advertisements to a second server, which encrypts the decrypted stream of content having the inserted one or more advertisements. The encrypted stream of content having the inserted one or more advertisements is emitted to be communicated to one or more clients for output.

    Abstract translation: 广告插入技术被描述。 在实现中，网络运营商在第一服务器处解密从内容提供商接收的内容流。 将解密的内容流传送到广告拼接器，该广告拼接器在解密的内容流中定位一个或多个广告插入点。 然后，一个或多个广告被插入到所定位的一个或多个广告插入点中。 经解密的具有插入的一个或多个广告的内容流到第二服务器，其加密具有插入的一个或多个广告的解密的内容流。 发送具有插入的一个或多个广告的加密的内容流，以被传送到一个或多个客户端以进行输出。

    Advertisement insertion
    3.
    发明授权
    Advertisement insertion 有权
    广告插入

    公开(公告)号：US08051445B2

    公开(公告)日：2011-11-01

    申请号：US12024044

    申请日：2008-01-31

    Applicant: Peter T. Barrett ,  David L. de Heer ,  Edward A. Ludvig

    Inventor： Peter T. Barrett ,  David L. de Heer ,  Edward A. Ludvig

    IPC: H04N7/16 ,  H04N7/10 ,  H04N7/025

    CPC classification number: H04N7/165 ,  H04N21/23424 ,  H04N21/23895 ,  H04N21/43853 ,  H04N21/4405 ,  H04N21/6125 ,  H04N21/64322 ,  H04N21/812

    Abstract: Advertisement insertion techniques are described. In an implementation, a network operator decrypts a stream of content received from a content provider at a first server. The decrypted stream of content is communicated to an advertisement splicer, which locates one or more advertisement insertion points in the decrypted stream of content. One or more advertisements are then inserted in the located one or more advertisement insertion points. The decrypted stream of content having the inserted one or more advertisements to a second server, which encrypts the decrypted stream of content having the inserted one or more advertisements. The encrypted stream of content having the inserted one or more advertisements is emitted to be communicated to one or more clients for output.

    Abstract translation: 广告插入技术被描述。 在实现中，网络运营商在第一服务器处解密从内容提供商接收的内容流。 将解密的内容流传送到广告拼接器，该广告拼接器在解密的内容流中定位一个或多个广告插入点。 然后，一个或多个广告被插入到所定位的一个或多个广告插入点中。 经解密的具有插入的一个或多个广告的内容流到第二服务器，其加密具有插入的一个或多个广告的解密的内容流。 发送具有插入的一个或多个广告的加密的内容流，以被传送到一个或多个客户端以进行输出。

    Adjustment of clock approximations
    5.
    发明授权
    Adjustment of clock approximations 有权
    调整时钟近似

    公开(公告)号：US07969891B2

    公开(公告)日：2011-06-28

    申请号：US11789156

    申请日：2007-04-24

    Applicant: Hans-Martin Krober ,  James A. Baldwin ,  David L. de Heer

    Inventor： Hans-Martin Krober ,  James A. Baldwin ,  David L. de Heer

    IPC: H04L12/26

    CPC classification number: H04J3/1688 ,  H04N21/242 ,  H04N21/4305

    Abstract: Techniques to adjust clock approximations are described, which may be used to synchronize content output at a client. In an implementation, timestamps derived from a universal time source are allocated to respective program clock reference (PCR) timestamps in content received by a network operator during an interval of time to form ordered pairs of timestamps. An approximation is computed of a plurality of the ordered pairs of timestamps for the interval and the approximation is adjusted using an ordered pair of timestamps taken from a previous approximation.

    Abstract translation: 描述了调整时钟近似的技术，可用于同步客户端的内容输出。 在实现中，从通用时间源导出的时间戳被分配给网络运营商在时间间隔期间接收的内容中的相应节目时钟参考（PCR）时间戳，以形成时间戳的有序对。 对间隔的多个有序对的时间戳计算近似值，并且使用从先前近似获得的有序对时间戳来调整近似值。

    In-program content telescoping
    6.
    发明授权
    In-program content telescoping 有权
    程序内容伸缩

    公开(公告)号：US07716707B2

    公开(公告)日：2010-05-11

    申请号：US11256049

    申请日：2005-10-21

    Applicant: David L. de Heer

    Inventor： David L. de Heer

    IPC: H04N7/173

    CPC classification number: H04N7/17318 ,  H04N21/4147 ,  H04N21/4312 ,  H04N21/4314 ,  H04N21/4333 ,  H04N21/4334 ,  H04N21/4382 ,  H04N21/4385 ,  H04N21/44222 ,  H04N21/47202 ,  H04N21/4722

    Abstract: In-program content telescoping can enable a subscriber to telescope into content that is specially associated with a broadcast program. The selectable content is stored as video-on-demand (VOD) assets that are related to particular portions of broadcast programs. In a described implementation, content providers created association linkages between broadcast programs and the VOD assets. Each association links a VOD asset to a broadcast program and a specific trigger location within the associated broadcast program. The association linkage may be include in VOD asset metadata and in trigger information. In a described operation, a client device detects trigger information in a media transport stream. In response to a request, the client receives asset representation indicators for the VOD assets that are associated with the upcoming trigger location. Upon arrival of the trigger location in the media transport stream, the client displays the asset representation indicators for consideration by the subscriber.

    Abstract translation: 节目内容伸缩可以使用户望远镜能够与广播节目特别相关的内容。 可选内容被存储为与广播节目的特定部分相关的视频点播（VOD）资产。 在所描述的实现中，内容提供商创建广播节目和VOD资源之间的关联联系。 每个关联将VOD资源链接到广播节目和相关广播节目内的特定触发位置。 关联链接可以包括在VOD资产元数据和触发信息中。 在所描述的操作中，客户端设备检测媒体传输流中的触发信息。 响应于请求，客户端接收与即将到来的触发位置相关联的VOD资产的资产表示指示符。 当触发位置到达媒体传输流时，客户端显示资产表示指示符供用户考虑。

    Tracking promoted listings
    7.
    发明授权
    Tracking promoted listings 有权
    跟踪促销列表

    公开(公告)号：US07587729B2

    公开(公告)日：2009-09-08

    申请号：US11011458

    申请日：2004-12-13

    Applicant: David L. de Heer

    Inventor： David L. de Heer

    IPC: H04H20/14 ,  H04H60/29 ,  H04H9/00 ,  H04H7/16

    CPC classification number: H04H60/46 ,  H04H60/51 ,  H04H60/65 ,  H04N21/235 ,  H04N21/26283 ,  H04N21/435

    Abstract: Promoted listing are generated and transmitted to client devices where they are displayed prominently in relation to non-promoted listings. The client devices record tracking data that indicates that a particular promoted listing has been displayed to and/or selected by a user. The tracking data is sent from the client device to a content distribution system that aggregates tracking data from multiple client devices, generates reports and/or bills based on the tracking data, and supplies the reports and/or bills to content providers associated with the promoted listings.

    Abstract translation: 生成推出的列表并将其传输到客户端设备，这些客户端设备相对于未推荐的列表显着突出显示。 客户端设备记录指示特定升级列表已经被用户显示和/或由用户选择的跟踪数据。 跟踪数据从客户端设备发送到内容分发系统，该系统可以从多个客户端设备汇总跟踪数据，根据跟踪数据生成报告和/或账单，并将报告和/或账单提供给与升级后的相关联的内容提供商 列表。

    Adjustment of clock approximations
    8.
    发明申请
    Adjustment of clock approximations 有权
    调整时钟近似

    公开(公告)号：US20080270800A1

    公开(公告)日：2008-10-30

    申请号：US11789156

    申请日：2007-04-24

    Applicant: Hans-Martin Krober ,  James A. Baldwin ,  David L. de Heer

    Inventor： Hans-Martin Krober ,  James A. Baldwin ,  David L. de Heer

    IPC: H04L9/00

    CPC classification number: H04J3/1688 ,  H04N21/242 ,  H04N21/4305

    Abstract: Techniques to adjust clock approximations are described, which may be used to synchronize content output at a client. In an implementation, timestamps derived from a universal time source are allocated to respective program clock reference (PCR) timestamps in content received by a network operator during an interval of time to form ordered pairs of timestamps. An approximation is computed of a plurality of the ordered pairs of timestamps for the interval and the approximation is adjusted using an ordered pair of timestamps taken from a previous approximation.

    Abstract translation: 描述了调整时钟近似的技术，可用于同步客户端的内容输出。 在实现中，从通用时间源导出的时间戳被分配给网络运营商在时间间隔期间接收的内容中的相应节目时钟参考（PCR）时间戳，以形成时间戳的有序对。 对间隔的多个有序对的时间戳计算近似值，并且使用从先前近似获得的有序对时间戳来调整近似值。

    Tunerless media presentation unit and methods of use
    10.
    发明授权
    Tunerless media presentation unit and methods of use 有权
    无调谐媒体演示单元及使用方法

    公开(公告)号：US08434117B2

    公开(公告)日：2013-04-30

    申请号：US11057477

    申请日：2005-02-14

    Applicant: David L. de Heer ,  James A. Baldwin

    Inventor： David L. de Heer ,  James A. Baldwin

    IPC: H04N7/173

    CPC classification number: H04N21/4381 ,  H04N5/4401 ,  H04N5/44543 ,  H04N5/45 ,  H04N5/50 ,  H04N21/2383 ,  H04N21/4316 ,  H04N21/4382 ,  H04N21/482 ,  H04N21/6125 ,  H04N21/6405 ,  H04N21/64322

    Abstract: A tunerless media presentation unit is described which dispenses with the use of traditional analog television tuners. In its place, the media presentation unit provides a pseudo-tuner which can selectively access streaming digital media information from a multicast and/or unicast network source, and/or a local source. In one implementation, the media presentation unit can simultaneously receive and process multiple streams of media information. This accommodates the use of multiple picture-in-pictures (PIPs), PIP-based channel browsing, PIP-in-guide presentations, and so forth. Various business models can be implemented which charge subscribers fees based on the number of streams they wish to simultaneously receive, and/or the total number of channels that they wish to access (not necessarily at the same time).

    Abstract translation: 描述了一种不需要传统模拟电视调谐器的无调谐介质呈现单元。 在其位置，媒体呈现单元提供伪调谐器，其可以选择性地从多播和/或单播网络源和/或本地源接收流式数字媒体信息。 在一个实现中，媒体呈现单元可以同时接收和处理多个媒体信息流。 这适应于使用多个画中画（PIP），基于PIP的频道浏览，PIP指导演示等。 可以实现各种商业模式，其基于他们希望同时接收的流的数量和/或他们希望访问的通道的总数（不一定是同时）来收取用户费用。

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