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    SYSTEMS FOR SCHEDULING MARKETING CAMPAIGNS IN PUBLIC PLACES IN ORDER TO ENABLE MEASUREMENT AND OPTIMIZATION OF AUDIENCE RESPONSE
    3.
    发明申请
    SYSTEMS FOR SCHEDULING MARKETING CAMPAIGNS IN PUBLIC PLACES IN ORDER TO ENABLE MEASUREMENT AND OPTIMIZATION OF AUDIENCE RESPONSE 审中-公开
    用于调度公共场所市场营销的系统，以便能够实现测量和优化响应

    公开(公告)号：US20080306804A1

    公开(公告)日：2008-12-11

    申请号：US12134992

    申请日：2008-06-06

    申请人： Thomas C. Opdycke ,  Wan-Chung W. Wu ,  Jeremy York ,  Paul Dixon

    发明人： Thomas C. Opdycke ,  Wan-Chung W. Wu ,  Jeremy York ,  Paul Dixon

    IPC分类号： G06Q10/00

    CPC分类号： G06Q30/02 ,  G06Q10/0631 ,  G06Q30/0201 ,  G06Q30/0244

    摘要： A system is described for determining how to execute a media campaign (e.g., an advertising campaign) in out-of-home environments (e.g., retail stores or other public places), in such a manner as to enable analysis of the impact of the campaign upon audience behavior, and some of the aspects of audience behavior (recollection of recent exposure, impact of repeat exposures over time) that can be incorporated into subsequent analysis; this can then extend into alterations to the campaign scheduling to optimize business metrics and/or to gain additional, richer information about audience behavior. Media content can be rendered on one or more devices, such as monitors, point of sale systems, and so forth. The media content can include advertisements, such as advertisements having images, video, audio, and multimedia content. Various business constraints and statistical experimental constraints can be satisfied when generating a schedule.

    摘要翻译： 描述了一种系统，用于确定如何在室外环境（例如，零售店或其他公共场所）中执行媒体活动（例如，广告活动），以便能够分析 观众行为的活动，以及观众行为的一些方面（记录最近曝光，重复曝光随时间的影响），可以纳入后续分析; 然后，这可以扩展到广告系列调度的更改，以优化业务度量和/或获得有关受众行为的更多更丰富的信息。 媒体内容可以在一个或多个设备上呈现，诸如监视器，销售点系统等等。 媒体内容可以包括诸如具有图像，视频，音频和多媒体内容的广告之类的广告。 生成时间表时可以满足各种业务约束和统计实验约束。

    SYSTEM AND METHOD FOR VALUING MEDIA INVENTORY FOR THE DISPLAY OF MARKETING CAMPAIGNS ON A PLURALITY OF MEDIA DEVICES AT PUBLIC LOCATIONS
    4.
    发明申请
    SYSTEM AND METHOD FOR VALUING MEDIA INVENTORY FOR THE DISPLAY OF MARKETING CAMPAIGNS ON A PLURALITY OF MEDIA DEVICES AT PUBLIC LOCATIONS 审中-公开
    评估媒体库存的系统和方法，用于在公共场所展示多媒体设备的市场营销活动

    公开(公告)号：US20090076890A1

    公开(公告)日：2009-03-19

    申请号：US12234555

    申请日：2008-09-19

    申请人： Paul Dixon ,  Jeremy York ,  Thomas C. Opdycke ,  Wan-Chung William Wu

    发明人： Paul Dixon ,  Jeremy York ,  Thomas C. Opdycke ,  Wan-Chung William Wu

    IPC分类号： G06Q30/00 ,  G06Q10/00

    CPC分类号： G06Q30/0224 ,  G06Q30/02 ,  G06Q30/0242

    摘要： A system and method to value media inventory for the display of marketing campaigns on a network of media devices. The system measures past marketing campaign performance and efficiency and assigns a campaign impact value to the advertising opportunity achieved by the execution of past campaigns. Summaries of the campaign impact of past campaigns are stored in a benchmarking archive. The system uses the data contained in the benchmarking archive in order to calculate the value of the network's media inventory, namely the capacity or availability of the network of media devices to play or display future campaigns. The value of the media inventory is used to appropriately assign media inventory to new campaigns that are to be shown on the network of media devices.

    摘要翻译： 一种用于评估媒体库存以在媒体设备网络上显示营销活动的系统和方法。 该系统衡量过去营销活动的绩效和效率，并为广告机会的执行过程中的广告机会分配广告系列的影响价值。 过去广告系列的广告系列影响的摘要存储在基准档案中。 系统使用基准档案中包含的数据，以计算网络媒体库存的价值，即媒体设备网络的播放或展示未来广告系列的容量或可用性。 媒体库存的价值用于将媒体库存适当地分配给要在媒体设备网络上显示的新广告系列。

    Continuous usability trial for a website
    7.
    发明授权
    Continuous usability trial for a website 有权
    连续可用性试用一个网站

    公开(公告)号：US08185608B1

    公开(公告)日：2012-05-22

    申请号：US11291507

    申请日：2005-12-01

    申请人： Jeremy York ,  Ron Kohavi

    发明人： Jeremy York ,  Ron Kohavi

    IPC分类号： G06F15/16 ,  G06F15/173

    CPC分类号： G06Q30/02

    摘要： A continuous website trial allows ongoing observation of user interactions with website for an indefinite period of time that is not ascertainable at initiation of the trial. Users are randomly assigned to either a control group or one or more test groups. The control and test groups are served different sets of web pages, even though they access the same website. During the trial, the web pages for the control group are held constant over time, while the web pages for the test group(s) undergo multiple modifications at separate occasions over time. As the web pages for the test group(s) are modified, statistical data collection continues to learn how user behavior changes as a result of the modifications. The statistical data obtained from the users of the various groups may be compared and contrasted and used to gain a better understanding of customer experience with the website.

    摘要翻译： 连续的网站审核允许持续观察用户与网站的互动，无限期地在审讯开始时无法确定。 用户被随机分配给控制组或一个或多个测试组。 即使访问同一个网站，控制和测试组也提供不同的网页。 在试用期间，控制组的网页随着时间的推移不断变化，而测试组的网页会随着时间的推移在不同的场合进行多次修改。 随着测试组的网页被修改，统计数据收集将继续了解用户行为如何由于修改而改变。 可以比较和对比从各组用户获得的统计数据，并用来更好地了解网站的客户体验。

    DYNAMIC INVENTORY MANAGEMENT FOR SYSTEMS PRESENTING MARKETING CAMPAIGNS VIA MEDIA DEVICES IN PUBLIC PLACES
    8.
    发明申请
    DYNAMIC INVENTORY MANAGEMENT FOR SYSTEMS PRESENTING MARKETING CAMPAIGNS VIA MEDIA DEVICES IN PUBLIC PLACES 审中-公开
    动态库存管理系统通过公共场所的媒体设备展示市场营销

    公开(公告)号：US20090276317A1

    公开(公告)日：2009-11-05

    申请号：US12434592

    申请日：2009-05-01

    申请人： Paul Dixon ,  Jeremy York ,  Wan-Chung William Wu ,  Thomas C. Opdycke

    发明人： Paul Dixon ,  Jeremy York ,  Wan-Chung William Wu ,  Thomas C. Opdycke

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q10/087 ,  G06Q30/0264

    摘要： A dynamic inventory management system and method for the identification of available inventory on a network of media devices and the optimal scheduling of campaigns, treatments, and content items on the available inventory. To optimize performance of the system, the dynamic inventory management system receives input data from a variety of sources. For example, the dynamic inventory management system receives audience metrics and campaign performance data from analytics systems, event and trigger data from event and trigger systems, and network, content, and campaign metadata from network management systems. The data received from these sources, when used in conjunction with additional rules and parameters that are received from system users, allows the dynamic inventory management system to allocate marketing campaigns, treatments, and content items to available inventory in a manner that is advantageous to both advertisers and to the network operator.

    摘要翻译： 用于识别媒体设备网络上的可用库存的动态库存管理系统和方法，以及可用库存上的广告系列，处理和内容项目的最佳调度。 为了优化系统的性能，动态库存管理系统从各种来源接收输入数据。 例如，动态库存管理系统从分析系统，来自事件和触发系统的事件和触发数据以及来自网络管理系统的网络，内容和活动元数据接收受众指标和活动性能数据。 从这些来源收到的数据与系统用户接收的附加规则和参数结合使用时，允许动态库存管理系统以有利于双方的方式将营销活动，处理和内容项目分配给可用的库存 广告商和网络运营商。

    MEASURING EFFECTIVENESS OF MARKETING CAMPAIGNS PRESENTED ON MEDIA DEVICES IN PUBLIC PLACES USING AUDIENCE EXPOSURE DATA
    10.
    发明申请
    MEASURING EFFECTIVENESS OF MARKETING CAMPAIGNS PRESENTED ON MEDIA DEVICES IN PUBLIC PLACES USING AUDIENCE EXPOSURE DATA 审中-公开
    使用接触曝光数据测量在公共场所的媒体设备上销售的营销活动的有效性

    公开(公告)号：US20090030780A1

    公开(公告)日：2009-01-29

    申请号：US12233872

    申请日：2008-09-19

    申请人： Jeremy York ,  Paul Dixon ,  Thomas C. Opdycke ,  Wan-Chung William Wu

    发明人： Jeremy York ,  Paul Dixon ,  Thomas C. Opdycke ,  Wan-Chung William Wu

    IPC分类号： G06Q10/00 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0242

    摘要： Computational and computer-implemented methodological techniques are described for analyzing and presenting data on the audience response to audio and/or visual media advertising campaigns in public places. In various embodiments, these techniques employ a mechanism that assesses audience behavior to produce audience behavior data and audience exposure to produce audience exposure data, a network of display devices that records media events as media event data in a playlog, and a component that assembles the audience behavior data, audience exposure data, and media event data to produce data identifying media events that could have impacted audience behavior and data assessing campaign effectiveness as a measure of audience exposure.

    摘要翻译： 描述了计算和计算机实现的方法技术，用于分析和呈现关于在公共场所的音频和/或视觉媒体广告活动的观众响应的数据。 在各种实施例中，这些技术采用评估观众行为以产生观众行为数据和观众曝光以产生观众曝光数据的机制，将媒体事件记录为播放日志中的媒体事件数据的显示设备的网络，以及组装 观众行为数据，观众曝光数据和媒体事件数据，以产生识别可能影响观众行为的媒体事件的数据，以及评估活动效果的数据，以衡量受众暴露。