公开(公告)号：US20110295679A1

公开(公告)日：2011-12-01

申请号：US12790106

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasad Rallabandi

IPC分类号： G06Q30/00 ,  G06Q50/00 ,  G06Q10/00

CPC分类号： G06Q30/0255 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0269 ,  H04L67/306

摘要： The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.

摘要翻译： 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。

公开(公告)号：US20110295628A1

公开(公告)日：2011-12-01

申请号：US12790741

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

IPC分类号： G06Q10/00 ,  G06Q50/00 ,  G06F15/173

CPC分类号： G06Q30/02 ,  G06Q10/063

摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.

摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。

公开(公告)号：US08510658B2

公开(公告)日：2013-08-13

申请号：US12854303

申请日：2010-08-11

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

IPC分类号： G06F3/14

CPC分类号： G06Q30/02

摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对性内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的目标段。 目标片段可用于根据用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

公开(公告)号：US20120054303A1

公开(公告)日：2012-03-01

申请号：US12873260

申请日：2010-08-31

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Ravikiran Chittari ,  Jayasurya Vadrevu

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Ravikiran Chittari ,  Jayasurya Vadrevu

IPC分类号： G06F15/16

CPC分类号： G06Q30/0254 ,  G06Q30/02

摘要： Invitational content can be served to a user taking into account temporal considerations. By using temporal considerations, such as dayparts having a relationship to the content or the user, the content delivery system can better associate content to users to increase the relevance of the content to the user, to increase the user's interest in the content, and to increase the performance of the content delivery system as judged by the meeting of system objectives.

摘要翻译： 考虑到时间考虑，可以向用户提供邀请内容。 通过使用诸如具有与内容或用户的关系的时段的时间考虑，内容递送系统可以更好地将内容与用户相关联，以增加内容与用户的相关性，以增加用户对内容的兴趣，以及 根据系统目标的会议判断，提高内容传送系统的性能。

公开(公告)号：US20120042253A1

公开(公告)日：2012-02-16

申请号：US12854303

申请日：2010-08-11

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

IPC分类号： G06F3/01 ,  G06F15/16

CPC分类号： G06Q30/02

摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。 候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

公开(公告)号：US20120054004A1

公开(公告)日：2012-03-01

申请号：US12873283

申请日：2010-08-31

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Jeffery M. Banister

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Jeffery M. Banister

IPC分类号： G06Q30/00 ,  G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q30/0241

摘要： Systems and methods are provided for booking and managing electronic campaigns. In particular, electronic campaigns are booked by obtaining a correlation between campaign input parameters for the campaign, campaign output characteristics for the campaign, and network output characteristics of network elements affected or impacted by the campaign. The correlation can then be used to identify sets of values for the input parameters that result in the various output characteristics meeting some criteria and one of the sets can thereafter be used to book an electronic campaign. At a later time, if the actual values for the various output parameters fail to meet corresponding criteria, the correlation can be updated to identify and select a new set of campaign input parameter values for the electronic campaign.

摘要翻译： 提供系统和方法来预订和管理电子竞选。 特别地，通过获得活动的活动输入参数，活动的活动输出特征以及受到活动影响或影响的网络元素的网络输出特征之间的相关性来预订电子活动。 然后可以使用相关性来识别导致各种输出特性满足一些标准的输入参数的值集合，并且其中之一可以用于预订电子活动。 稍后，如果各种输出参数的实际值不能满足相应的标准，则可以更新相关性，以识别并选择电子竞选活动的一组新的活动输入参数值。

公开(公告)号：US20110295997A1

公开(公告)日：2011-12-01

申请号：US12789851

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

IPC分类号： G06F15/16 ,  G06F9/445

CPC分类号： G06Q30/00

摘要： A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.

摘要翻译： 目前的技术通过维护包括用户与之前呈现给用户的邀请内容的用户交互的数据并基于用户简档的分析来做出关于重定向的决定的用户简档来智能地将邀请内容定向到用户。 用户简档中的信息不限于用户是否完成与呈现的邀请内容相关联的转换动作。 相反，该简档被扩展以包括诸如在用户放弃过程的转换连续体上的那些信息以及邀请内容如何呈现给用户的细节，例如。 使用的颜色，情况和消息。 当呈现邀请内容的请求时，系统使用配置文件信息来影响选择哪个内容以及如何呈现给用户。 这使得系统能够以用户更有可能完成转换动作的形式和/或情况重新呈现邀请内容。

公开(公告)号：US09367847B2

公开(公告)日：2016-06-14

申请号：US12789851

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

IPC分类号： G06F15/173 ,  G06Q30/00

CPC分类号： G06Q30/00

摘要： A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.

摘要翻译： 目前的技术通过维护包括用户与之前呈现给用户的邀请内容的用户交互的数据并基于用户简档的分析来做出关于重定向的决定的用户简档来智能地将邀请内容定向到用户。 用户简档中的信息不限于用户是否完成与呈现的邀请内容相关联的转换动作。 相反，该简档被扩展以包括诸如在用户放弃过程的转换连续体上的那些信息以及邀请内容如何呈现给用户的细节，例如。 使用的颜色，情况和消息。 当呈现邀请内容的请求时，系统使用配置文件信息来影响选择哪个内容以及如何呈现给用户。 这使得系统能够以用户更有可能完成转换动作的形式和/或情况重新呈现邀请内容。

公开(公告)号：US08504419B2

公开(公告)日：2013-08-06

申请号：US12790741

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

IPC分类号： G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q10/063

摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.

摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。

公开(公告)号：US20120041969A1

公开(公告)日：2012-02-16

申请号：US12854363

申请日：2010-08-11

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

IPC分类号： G06F15/16 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0201

摘要： The present technology derives unknown user characteristics from known user characteristics. Unknown characteristics can be inferred from products purchased by a user; by comparing two similar users and inputing characteristics known about one user to another user with unknown characteristics; by inferring characteristics using classifying algorithms to infer additional user characteristics from a collection of other known data about a user. The inferred characteristics can further be associated with a confidence score which is an indication of the likelihood that the inferred value is the correct value for a user.

摘要翻译： 本技术从已知的用户特征得出未知的用户特征。 未知特征可以从用户购买的产品推断出来; 通过将两个类似的用户和一个用户已知的输入特征与具有未知特征的另一用户进行比较; 通过使用分类算法来推断特征，以从关于用户的其他已知数据的集合推断出附加用户特征。 推断的特征可以进一步与置信度分数相关联，该置信度得分是对推断的值是用户的正确值的可能性的指示。