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    Pushing news feed content to client devices
    2.
    发明授权
    Pushing news feed content to client devices 有权

    公开(公告)号：US10200485B2

    公开(公告)日：2019-02-05

    申请号：US15091137

    申请日：2016-04-05

    Applicant: Facebook, Inc.

    Inventor： Christopher John Marra ,  Alexander A. Sourov ,  Alexandru Petrescu ,  Syed Shahbaz Ahmed ,  Lars Seren Backstrom

    IPC: H04L29/08 ,  G06F17/30

    Abstract: A system transmits selected news feed stories to a client device in advance of receiving a request for news feed stories. As a result, stories are immediately available for viewing when a user interacts with the system. The system selects news feed stories to push based on criteria such as a likelihood that a user will interact with a story and the sizes of pushed stories. For example, the system selects news feed stories such that a total size of stories selected does not exceed a threshold value based on local memory at the client device. The system may determine a scheduled time at which the stories are selected and pushed. The scheduled time is based on factors including patterns of network connection speed or past user interactions, for example, a time range of the day during which the user most frequently viewed pushed stories.

    SELECTING CONTENT ITEMS FOR PRESENTATION IN A FEED BASED ON HEIGHTS ASSOCIATED WITH THE CONTENT ITEMS
    3.
    发明申请
    SELECTING CONTENT ITEMS FOR PRESENTATION IN A FEED BASED ON HEIGHTS ASSOCIATED WITH THE CONTENT ITEMS 审中-公开
    根据与内容项目相关的高级选择用于在饲料中呈现的内容项目

    公开(公告)号：US20160291914A1

    公开(公告)日：2016-10-06

    申请号：US14674936

    申请日：2015-03-31

    Applicant: Facebook, Inc.

    Inventor： Yintao Yu ,  Meihong Wang ,  Di Liu ,  Wenjie Fu ,  Lars Seren Backstrom

    IPC: G06F3/14 ,  G06F3/0482 ,  H04L12/58

    CPC classification number: G06F3/0482 ,  G06F3/14 ,  G06Q30/0269 ,  G06Q30/0277 ,  G09G5/00 ,  G09G2340/0407 ,  G09G2340/0414 ,  G09G2340/14 ,  H04L51/32

    Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.

    Abstract translation: 社交网络系统通过饲料选择并呈现内容物品给用户。 此外，社交网络系统预测与各种内容项目相关联的高度，例如通过馈送选择用于呈现的内容项目。 使用内容项目的特征（例如，内容项目中包括的内容的类型，内容项目的语言以及与内容项目相关联的评论数量）以及与用户相关联的客户端设备的特征 以预测与内容项目相关联的高度。 当选择用于呈现给用户的内容项目时，社交网络系统考虑各种内容项目的预测高度，以增加用户与通过馈送呈现的内容项目交互的可能性。

    Arranging stories on newsfeeds based on expected value scoring on a social networking system
    4.
    发明授权
    Arranging stories on newsfeeds based on expected value scoring on a social networking system 有权
    根据社交网络系统的预期值得分排列新闻稿上的故事

    公开(公告)号：US09378529B2

    公开(公告)日：2016-06-28

    申请号：US13715999

    申请日：2012-12-14

    Applicant: Facebook, Inc.

    Inventor： Yigal Dan Rubinstein ,  David Vickrey ,  Robert William Cathcart ,  Lars Seren Backstrom ,  Romain Jean Thibaux

    IPC: G06F17/30 ,  G06Q50/00 ,  G06F17/24

    CPC classification number: G06F17/3053 ,  G06F17/24 ,  G06F17/30867 ,  G06Q50/01

    Abstract: A social networking system generates a newsfeed for a user to view when accessing the social networking system. Candidate stories associated with users of the social networking system are selected and an expected value score for each candidate story is determined. An expected value score is based on the probability of a user performing various types of interactions with a candidate story and a numerical value for each type of interaction. The numerical value for a type of interaction represents a value to the social networking system of the type of interaction. Based on the expected value scores, the candidate stories are ranked and the ranking used to select candidate stories for the newsfeed.

    Abstract translation: 社交网络系统为用户生成访问社交网络系统的新闻源。 选择与社交网络系统的用户相关联的候选故事，并确定每个候选故事的预期值分数。 期望值分数基于用户对候选故事进行各种类型的交互的概率和每种类型的交互的数值。 互动类型的数值代表了交互类型的社交网络系统的价值。 根据预期值得分，候选人的故事排名，排名用于选择新闻源的候选故事。

    Adjusting Reserve Prices For Advertisements Presented To Social Networking System Users
    5.
    发明申请
    Adjusting Reserve Prices For Advertisements Presented To Social Networking System Users 审中-公开
    调整社会网络系统用户广告的保留价格

    公开(公告)号：US20150106191A1

    公开(公告)日：2015-04-16

    申请号：US14051291

    申请日：2013-10-10

    Applicant: Facebook, Inc.

    Inventor： Hong Ge ,  Lars Seren Backstrom ,  Tanmoy Chakraborty ,  Chinmay Deepak Karande

    IPC: G06Q30/02

    CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0269

    Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user.

    Abstract translation: 社交网络系统通过修改与有资格呈现给用户的广告相关联的最低投标金额来动态调整呈现给用户的多个广告以及有机内容项目。 提高最低投标金额减少了向用户呈现的广告数量，同时降低了最低出价金额，增加了呈现给用户的广告数量。 测定用户与内容提要的估计交互的参与分数，包括没有广告的有机内容项，以及测量用户与包括有机内容项和广告在内的内容的估计交互的参与分数。 基于参与分数确定目标分数，并且使用目标分数与阈值之间的差异来修改符合呈现给用户的广告的最低价格。

    ARRANGING STORIES ON NEWSFEEDS BASED ON EXPECTED VALUE SCORING ON A SOCIAL NETWORKING SYSTEM
    6.
    发明申请
    ARRANGING STORIES ON NEWSFEEDS BASED ON EXPECTED VALUE SCORING ON A SOCIAL NETWORKING SYSTEM 有权
    基于在社会网络系统上预期的价值评分的新闻安排

    公开(公告)号：US20140172875A1

    公开(公告)日：2014-06-19

    申请号：US13715999

    申请日：2012-12-14

    Applicant: Facebook, Inc.

    Inventor： Dan Yigal Rubinstein ,  David Vickrey ,  Robert William Cathcart ,  Lars Seren Backstrom ,  Romain Jean Thibaux

    IPC: G06F17/30

    CPC classification number: G06F17/3053 ,  G06F17/24 ,  G06F17/30867 ,  G06Q50/01

    Abstract: A social networking system generates a newsfeed for a user to view when accessing the social networking system. Candidate stories associated with users of the social networking system are selected and an expected value score for each candidate story is determined. An expected value score is based on the probability of a user performing various types of interactions with a candidate story and a numerical value for each type of interaction. The numerical value for a type of interaction represents a value to the social networking system of the type of interaction. Based on the expected value scores, the candidate stories are ranked and the ranking used to select candidate stories for the newsfeed.

    Abstract translation: 社交网络系统为用户生成访问社交网络系统的新闻源。 选择与社交网络系统的用户相关联的候选故事，并确定每个候选故事的预期值分数。 期望值分数基于用户对候选故事进行各种类型的交互的概率和每种类型的交互的数值。 互动类型的数值代表了交互类型的社交网络系统的价值。 根据预期值得分，候选人的故事排名，排名用于选择新闻源的候选故事。

    Adjusting reserve prices for advertisements presented to social networking system users
    7.
    发明授权
    Adjusting reserve prices for advertisements presented to social networking system users 有权

    公开(公告)号：US10325291B2

    公开(公告)日：2019-06-18

    申请号：US14051291

    申请日：2013-10-10

    Applicant: Facebook, Inc.

    Inventor： Hong Ge ,  Lars Seren Backstrom ,  Tanmoy Chakraborty ,  Chinmay Deepak Karande

    IPC: G06Q30/00 ,  G06Q30/02

    Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user.

    Systems and methods for smart publishing
    9.
    发明授权
    Systems and methods for smart publishing 有权

    公开(公告)号：US10165068B2

    公开(公告)日：2018-12-25

    申请号：US14597095

    申请日：2015-01-14

    Applicant: Facebook, Inc.

    Inventor： Lars Seren Backstrom ,  Yun Mao ,  Guy Dassa

    IPC: G06F15/173 ,  H04L29/08 ,  G06F17/30 ,  G06Q50/00

    Abstract: Systems, methods, and non-transitory computer readable media configured to create objects associated with links to content items shared within a social networking system, the content items from content sources. Content sources having pages on the social networking system fanned by a user are determined. Objects associated with (links to) content items from the content sources having content source representations, such as pages, on the social networking system fanned by the user are collected. An aggregate score for a collected object associated with a link is determined based on popularity of a content item associated with the link within the social networking system and interest of the user in the content item. The collected object associated with the link is provided to be ranked for potential presentation of the link to the user based on satisfaction of a threshold.

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