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    Entity-based searching with content selection
    1.
    发明授权
    Entity-based searching with content selection 有权
    基于实体的搜索与内容选择

    公开(公告)号：US09536259B2

    公开(公告)日：2017-01-03

    申请号：US13786243

    申请日：2013-03-05

    Applicant: Google Inc.

    Inventor： Alexander Collins ,  Ian James Leader ,  Yunkai Zhou

    IPC: G06Q30/00 ,  G06Q30/06 ,  G06Q30/08 ,  G06Q30/02

    CPC classification number: G06Q30/0625 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0631 ,  G06Q30/08

    Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

    Abstract translation: 用于基于内容选择的基于实体的搜索的系统和方法包括接收搜索查询并确定搜索查询对应于搜索实体。 搜索实体可以与在线动作相关联，从而形成实体 - 动作对。 指定实体 - 动作对的拍卖参数可用于选择第三方内容。 可以基于搜索查询和实体动作对之间的关​​系并且在搜索结果屏幕上用作第三方内容的呈现的一部分来生成第三方内容的视觉布局。

    Combining content with a search result
    2.
    发明授权
    Combining content with a search result 有权
    将内容与搜索结果相结合

    公开(公告)号：US09298779B1

    公开(公告)日：2016-03-29

    申请号：US13943281

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30

    CPC classification number: G06F17/30424 ,  G06F17/3087

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 识别响应于查询的搜索结果，其包括搜索结果的顶部集合中的第一搜索结果，第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目，其是第一搜索结果和第一合格内容项目的组合，并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强，包括：识别与第一实体相关的实体，识别与相关实体相关联的内容项目，选择至少一个所识别的内容项目，以及使用来自所选内容项目的内容来增加组合的内容项目。

    CONTENT ITEM SELECTION CRITERIA GENERATION
    3.
    发明申请
    CONTENT ITEM SELECTION CRITERIA GENERATION 审中-公开

    公开(公告)号：US20160019605A1

    公开(公告)日：2016-01-21

    申请号：US14870321

    申请日：2015-09-30

    Applicant: Google Inc.

    Inventor： Clemens Lombriser ,  Ian James Leader ,  Hongji Bao

    IPC: G06Q30/02

    CPC classification number: G06Q30/0277

    Abstract: Selection of content selection criteria based on entities related by relationship dimensions. In one aspect, a method receives a selection of a seed entity described in entity relation data, the entity relation data defining instances of entities, and for each entity one or more relationship dimensions; generating a set of selected entities; iteratively updating the set of selected entities, each iteration comprising: determining a set of relationship dimensions from the entities in the set of selected entities, each relationship dimension in the set being selected from the one or more relationship dimensions of the entities in the set of selected entities, receiving a selection of one of the relationship dimensions and in response: determining a set of candidate entities from the relationship dimensions and in response to receiving a selection of one or more candidate entities, updating the set of selected entities to include the one or more candidate entities.

    Waking user up in time to arrive at appointment by calculating bed-to-door time
    4.
    发明授权
    Waking user up in time to arrive at appointment by calculating bed-to-door time 有权

    公开(公告)号：US10108150B1

    公开(公告)日：2018-10-23

    申请号：US14838858

    申请日：2015-08-28

    Applicant: GOOGLE INC.

    Inventor： Oana Gheorghita ,  Ali Ajdari Rad ,  Ian James Leader ,  Fabian Roth ,  Hans Van Wesenbeeck ,  Kristoffer Lidstroem

    IPC: G04G15/00 ,  H04W4/02

    Abstract: A computing system may process previous inputs from a user into at least one electronic device, the previous inputs including at least a first input indicating that the user has woken up and a second input indicating that the user has left a sleeping location. The computing system may predict a bed-to-door time duration between the user waking up and the user leaving the sleeping location based on the first input indicating that the user has woken up and the second input indicating that the user has left the sleeping location. The computing system may determine a wakeup time for the user based on the predicted bed-to-door time duration and a time at which the user should leave the sleeping location to arrive at the appointment on time. The computing system may cause the at least one electronic device to output an alarm at the determined wakeup time.

    Systems and methods of generating semantic traffic reports
    7.
    发明授权
    Systems and methods of generating semantic traffic reports 有权

    公开(公告)号：US09953055B1

    公开(公告)日：2018-04-24

    申请号：US14577836

    申请日：2014-12-19

    Applicant: Google Inc.

    Inventor： Lars Kare Engebretsen ,  Ian James Leader

    IPC: G06F7/00 ,  G06F17/30

    CPC classification number: G06F17/30448 ,  G06F17/30477 ,  G06F17/30572

    Abstract: Systems and methods of this disclosure are directed to optimizing a content selector executing on content selection infrastructure. An entity engine retrieves a search query report with queries corresponding to selected content items of a content campaign and a performance metric for each query. The entity engine determines an entity for each of the queries. A cluster engine generates a first subset of the queries and a second subset of the queries based on the entity for each query. The cluster engine generates a first performance metric for the first subset and a second performance metric for the second subset. An interface displays the first performance metric and the second performance metric. A campaign generator receives a selection of a semantic criterion based on the first subset and updates the content campaign to include the semantic criterion.

    SELECTING CONTENT ITEMS USING ENTITIES OF SEARCH RESULTS
    8.
    发明申请
    SELECTING CONTENT ITEMS USING ENTITIES OF SEARCH RESULTS 审中-公开
    使用搜索结果的实体选择内容项

    公开(公告)号：US20150199718A1

    公开(公告)日：2015-07-16

    申请号：US14154792

    申请日：2014-01-14

    Applicant: Google Inc.

    Inventor： Hannu Helminen ,  Ian James Leader

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0256

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results are identified for a received search query, including identifying a number of top search results. For each of the number of top search results, an associated page is evaluated to identify prominent entities that describe content represented by the page, wherein evaluating includes creating a list of prominent entities from each page. Selection criteria are determined using the list of prominent entities, including ranking the entities in the list of prominent entities based at least in part on importance of a given entity to a respective source page and a ranking of the source page, wherein determining includes determining a weighted list of entities to use as selection criteria. Using the selection criteria, one or more content items are determined to deliver along with the search results.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 针对接收的搜索查询标识搜索结果，包括识别顶级搜索结果的数量。 对于顶部搜索结果中的每一个，评估相关页面以识别描述由页面表示的内容的突出实体，其中评估包括从每个页面创建突出实体的列表。 使用突出实体的列表确定选择标准，包括至少部分地基于给定实体对相应源页面的重要性和源页面的排序来对突出实体列表中的实体进行排名，其中确定包括确定 用作选择标准的实体的加权列表。 使用选择标准，确定一个或多个内容项目与搜索结果一起递送。

    Entity-based searching with content selection
    9.
    发明授权
    Entity-based searching with content selection 有权

    公开(公告)号：US10580039B1

    公开(公告)日：2020-03-03

    申请号：US15353365

    申请日：2016-11-16

    Applicant: Google Inc.

    Inventor： Alexander Collins ,  Ian James Leader ,  Yunkai Zhou

    IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q30/08 ,  G06F16/9535 ,  G06F16/2457 ,  G06F3/0481

    Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

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