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公开(公告)号：US09135271B1
公开(公告)日：2015-09-15
申请号：US13959597
申请日：2013-08-05
Applicant: Google Inc.
Inventor： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
CPC classification number: G06F17/30241 , G06F17/30864
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that comprises: determining excess queries over multiple time periods for a given geographic feature, where the geographic feature defines a location; comparing geographic features for similarity based at least in part on the excess queries associated with a respective geographic feature; and for a given target geographic feature, determining one or more similar geographic features based on the comparing.
Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，用于提供一种方法，该方法包括：确定给定地理特征的多个时间段的超量查询，其中所述地理特征定义位置; 至少部分地基于与相应地理特征相关联的多余查询来比较相似性的地理特征; 并且对于给定的目标地理特征，基于所述比较来确定一个或多个相似的地理特征。
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公开(公告)号：US08914357B1
公开(公告)日：2014-12-16
申请号：US13913340
申请日：2013-06-07
Applicant: Google Inc.
Inventor： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC: G06F17/30
CPC classification number: G06F17/30477 , G06F17/3087
Abstract: Systems and methods are provided for mapping keywords to geographic features. In some aspects, a method includes identifying location keywords associated with granular locations and identifying geographic features associated with an area of interest that includes the granular locations. For each geographic feature, the method includes determining geo data for the geographic feature, forming a set of granular locations that is associated with the geographic feature using the determined geo data, and aggregating a set of location keywords from the identified location keywords. The set of location keywords is associated with the set of granular locations to form a keyword mapping for the geographic feature. The method includes receiving an indication of a geographic location associated with a user, determining a first geographic feature that includes the geographic location, and targeting content for delivery to the user using a corresponding keyword mapping for the determined first geographic feature.
Abstract translation: 提供了将关键字映射到地理特征的系统和方法。 在一些方面，一种方法包括识别与粒度位置相关联的位置关键字，并且识别与包括粒状位置的感兴趣区域相关联的地理特征。 对于每个地理特征，所述方法包括确定所述地理特征的地理数据，使用所确定的地理数据形成与所述地理特征相关联的一组细粒度位置，以及从所识别的位置关键词聚集一组位置关键词。 位置关键字集合与粒度位置集合相关联，以形成地理要素的关键字映射。 所述方法包括：接收与用户相关联的地理位置的指示，确定包括所述地理位置的第一地理特征，以及使用针对所确定的第一地理特征的相应关键字映射来定位用于传递给所述用户的内容。
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公开(公告)号：US20150039418A1
公开(公告)日：2015-02-05
申请号：US13959247
申请日：2013-08-05
Applicant: Google Inc.
Inventor： Shumeet Baluja , Joshua J. Sacks , Michael Chu , Zhengrong Ji , Michele Covell
IPC: G06Q30/02
CPC classification number: G06Q30/0246
Abstract: Methods, systems, and apparatus for content item distribution based on user interactions. In one aspect, a method includes identifying a set of conversion events associated with a content item provider, each conversion event having a corresponding device identifier; identifying, for each conversion event, a number of pre-conversion interactions that i) occurred prior to the conversion event, and ii) are associated with a device identifier that corresponds to the conversion event; generating, for the content item provider, a conversion profile specifying a portion of the conversion events that are associated with different pre-conversion interaction values; and generating, based on the conversion profile, a bid profile specifying different bid values for different pre-conversion interaction values, a difference between the different bid values being based on a difference between the portion of the conversion events that are associated with the different pre-conversion interaction values corresponding to the different bid values.
Abstract translation: 基于用户交互的内容分发方法，系统和设备。 在一个方面，一种方法包括识别与内容项提供者相关联的一组转换事件，每个转换事件具有对应的设备标识符; 为每个转换事件识别I）在转换事件之前发生的转换前交互的数量，以及ii）与对应于转换事件的设备标识符相关联; 为所述内容项提供者生成指定与不同的转换前交互值相关联的转换事件的一部分的转换简档; 以及基于所述转换简档，生成针对不同的转换前交互值指定不同的出价值的出价简档，所述不同的出价值之间的差异是基于与所述不同的预转换相关联的所述转换事件的所述部分之间的差异 - 转换相互作用值对应于不同的出价值。
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公开(公告)号：US08886585B1
公开(公告)日：2014-11-11
申请号：US14070463
申请日：2013-11-01
Applicant: Google Inc.
Inventor： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
CPC classification number: G06Q30/0251 , G06F9/4411 , G06F17/30864 , G06F17/30867 , G06N99/005 , G06Q30/02
Abstract: A method and computer program product for providing content to a user or computing device is disclosed. A plurality of operating modes for a computing device are identified based on usage information generated for the computing device over one or more periods of time. A request for content to display at the computing device is received, and the computing device is determined to be operating in at least one of the operating modes. User targeting information for the at least one of the operating modes is determined based on at least a portion of the usage information, and content for display at the computing device is provided based on the targeting information for the at least one of the operating modes.
Abstract translation: 公开了一种用于向用户或计算设备提供内容的方法和计算机程序产品。 基于在一个或多个时间段上为计算设备生成的使用信息来识别用于计算设备的多个操作模式。 接收到在计算设备上显示内容的请求，并且确定计算设备在至少一个操作模式下操作。 基于所述使用信息的至少一部分来确定用于所述至少一个所述操作模式的用户定位信息，并且基于所述至少一个所述操作模式的所述目标信息来提供在所述计算设备处显示的内容。
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公开(公告)号：US10146883B2
公开(公告)日：2018-12-04
申请号：US14879350
申请日：2015-10-09
Applicant: Google Inc.
Inventor： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC: G06F17/30
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, including a method that comprises: determining a target geographic feature that has insufficient targeting information associated therewith, the target geographic feature defining a location; determining one or more similar geographic features to the target geographic feature, each geographic feature including targeting information, the determining based on shared excess queries that are shared between geographic features that are determined to be similar to the target geographic feature, wherein each excess query is a query associated with and exceeds an expected query count for each of the similar geographic features and the target geographic feature; attributing targeting information associated with at least one of the one or more similar geographic features to the target geographic feature; and serving content responsive to queries that relate to the target geographic feature based at least in part on the attributed targeting information.
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Patent Agency Ranking
公开(公告)号：US20160034480A1
公开(公告)日：2016-02-04
申请号：US14879350
申请日：2015-10-09
Applicant: Google Inc.
Inventor： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
IPC: G06F17/30
CPC classification number: G06F17/3087 , G06F17/30241 , G06F17/30333
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, including a method that comprises: determining a target geographic feature that has insufficient targeting information associated therewith, the target geographic feature defining a location; determining one or more similar geographic features to the target geographic feature, each geographic feature including targeting information, the determining based on shared excess queries that are shared between geographic features that are determined to be similar to the target geographic feature, wherein each excess query is a query associated with and exceeds an expected query count for each of the similar geographic features and the target geographic feature; attributing targeting information associated with at least one of the one or more similar geographic features to the target geographic feature; and serving content responsive to queries that relate to the target geographic feature based at least in part on the attributed targeting information.
Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，包括一种方法，其包括：确定与其相关联的目标信息不足的目标地理特征，所述目标地理特征定义位置; 将目标地理特征确定一个或多个相似的地理特征，每个地理特征包括目标信息，基于被确定为类似于目标地理特征的地理特征之间共享的共享超额查询的确定，其中每个过量查询是 与每个相似地理特征和目标地理特征相关联并且超过预期查询计数的查询; 将与所述一个或多个相似地理特征中的至少一个相关联的定向信息归因于所述目标地理特征; 以及至少部分地基于归因的定位信息来响应于与目标地理特征相关的查询来服务内容。
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公开(公告)号：US20190279289A1
公开(公告)日：2019-09-12
申请号：US15346907
申请日：2016-11-09
Applicant: Google Inc.
Inventor： Shumeet Baluja , Joshua J. Sacks , Michael Chu , Zhengrong Ji , Michele Covell
Abstract: Methods, systems, and apparatus for content item distribution based on user interactions. In one aspect, a method includes identifying a set of conversion events associated with a content item provider, each conversion event having a corresponding device identifier; identifying, for each conversion event, a number of pre-conversion interactions that i) occurred prior to the conversion event, and ii) are associated with a device identifier that corresponds to the conversion event; generating, for the content item provider, a conversion profile specifying a portion of the conversion events that are associated with different pre-conversion interaction values; and generating, based on the conversion profile, a bid profile specifying different bid values for different pre-conversion interaction values, a difference between the different bid values being based on a difference between the portion of the conversion events that are associated with the different pre-conversion interaction values corresponding to the different bid values.
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公开(公告)号：US10282430B1
公开(公告)日：2019-05-07
申请号：US14804361
申请日：2015-07-21
Applicant: Google Inc.
Inventor： Rohan Seth , Joshua J. Sacks , Michele Covell , Michael Chu , Shumeet Baluja , David Marwood
Abstract: Methods, systems, and computer program products are provided for determining content items for delivery to users based on imagery. One example method includes determining a location of a user or a location associated with a query submitted by the user, identifying imagery associated with the determined location, and determining one or more content items for delivery to the user based at least in part on the imagery.
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公开(公告)号：US09547696B2
公开(公告)日：2017-01-17
申请号：US14845825
申请日：2015-09-04
Applicant: GOOGLE INC.
Inventor： Rohan Seth , Shumeet Baluja , Michael Jesse Chu , Joshua J. Sacks , David Marwood , Michele Covell
IPC: G06F17/30
CPC classification number: G06F17/3053 , G06F17/30241 , G06F17/30528 , G06F17/30554 , G06F17/3087
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for ranking content using location-based query log analysis. The method comprises: identifying a region defining an area of interest including identifying a plurality of content items that are associated with the region; evaluating query logs associated with users that submitted queries associated with the region to determine a ranking associated with the plurality of content items; receiving a request for content associated with the region; and providing one or more of the content items based at least in part on the ranking.
Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，包括使用基于位置的查询日志分析来对内容进行排序的方法。 该方法包括：识别定义感兴趣区域的区域，包括识别与该区域相关联的多个内容项目; 评估与提交与所述区域相关联的查询的用户相关联的查询日志以确定与所述多个内容项目相关联的排名; 接收与该地区相关联的内容的请求; 以及至少部分地基于排名来提供一个或多个内容项目。
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公开(公告)号：US20140123070A1
公开(公告)日：2014-05-01
申请号：US14150999
申请日：2014-01-09
Applicant: Google Inc.
Inventor： Adam Bliss , Mark Crady , Michael Chu , Scott Jenson , Sanjay Mavinkurve , Joshua J. Sacks , Jerry Morrison
IPC: G06F3/0481 , G06F17/30
CPC classification number: G06F3/04817 , G01C21/367 , G01C21/3676 , G06F3/048 , G06F3/0482 , G06F16/29 , G06F16/951 , G06F16/9535 , G06F16/9537 , G06F16/954 , G09B29/106 , H04M1/0206 , H04M1/72519 , H04M1/72572
Abstract: A computer-implemented method is disclosed that includes receiving on a mobile device a search query associated with a geographic location, providing one or more search results in response to the search query, the search results each being associated with a geographic location, and presenting on a graphical display of the computing device icons corresponding to each search result and also corresponding to a key on the computing device.
Abstract translation: 公开了一种计算机实现的方法，其包括在移动设备上接收与地理位置相关联的搜索查询，响应于所述搜索查询提供一个或多个搜索结果，所述搜索结果各自与地理位置相关联并且呈现在 对应于每个搜索结果并且还对应于计算设备上的键的计算设备图标的图形显示。
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