公开(公告)号：US20140082643A1

公开(公告)日：2014-03-20

申请号：US13932101

申请日：2013-07-01

Applicant: Google Inc.

Inventor： Mikhail Dmitriev ,  Nicholas Lee ,  Rajas Moonka ,  Manish Gupta

IPC: H04N21/2543 ,  H04N21/24

CPC classification number: H04N21/25435 ,  G06Q30/0269 ,  G06Q30/04 ,  H04H20/103 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45 ,  H04N5/44543 ,  H04N5/44591 ,  H04N21/2407 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/26258 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.

Abstract translation: 提供有针对性的视频宣传材料的计算机实现的方法包括发送用于在视频终端上显示的促销项目，确定促销项目是否被跳过，以及基于是否更新与促销品或促销品的观众对应的简档 或者没有跳过促销品。

公开(公告)号：US09010636B2

公开(公告)日：2015-04-21

申请号：US13932101

申请日：2013-07-01

Applicant: Google Inc.

Inventor： Mikhail Dmitriev ,  Nicholas Lee ,  Rajas Moonka ,  Manish Gupta

IPC: G06K15/00 ,  G06Q30/02 ,  G06Q30/04 ,  H04H20/10 ,  H04N5/445 ,  H04N21/24 ,  H04N21/2543 ,  H04N21/258 ,  H04N21/262 ,  H04N21/45 ,  H04N21/466 ,  H04N21/658 ,  H04N21/81 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45

CPC classification number: H04N21/25435 ,  G06Q30/0269 ,  G06Q30/04 ,  H04H20/103 ,  H04H20/82 ,  H04H60/31 ,  H04H60/45 ,  H04N5/44543 ,  H04N5/44591 ,  H04N21/2407 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/26258 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: A computer-implemented method of providing targeted video promotional material includes providing a first video advertisement for presentation by a video display system, receiving an indication that a user chose to skip at least part of the presentation of the first video advertisement, identifying for the user a characteristic associated with the first video advertisement, selecting a second video advertisement based at least in part on the identified characteristic for the user, and providing the second video advertisement for presentation to the user with the video display system, wherein an advertiser is caused to charge for display of video advertisements that are determined to have not been skipped, and not charged for display for video advertisements that are determined to have been skipped.

Abstract translation: 提供有针对性的视频宣传材料的计算机实现的方法包括：提供用于由视频显示系统呈现的第一视频广告，接收用户选择跳过第一视频广告的呈现的至少一部分的指示，识别用户 与所述第一视频广告相关联的特征，至少部分地基于所识别的用户特征来选择第二视频广告，以及提供所述第二视频广告，以向所述用户呈现所述视频显示系统，其中， 用于显示确定为未被跳过的视频广告的费用，并且未被确定为已被跳过的视频广告的显示而收费。