TARGETING CONTENT BASED ON LOCATION
    1.
    发明申请
    TARGETING CONTENT BASED ON LOCATION 审中-公开
    基于位置的目标内容

    公开(公告)号:US20150237386A1

    公开(公告)日:2015-08-20

    申请号:US14502830

    申请日:2014-09-30

    Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

    Abstract translation: 基于关于用户设备设备的位置信息,广播网络内容的资源针对感兴趣的网络用户。 资产提供商可以通过显示映射信息的图形用户界面来指定位置定位标准。 然后可以将此位置定位条件与有关用户设备设备的位置信息进行比较,以便将资产传递到适当的设备。 位置定位标准与设备位置信息的比较可以在用户设备设备或其他位置进行。 在后一种情况下,资产可以被寻址到适当的用户设备设备,或者适当的用户设备设备可以被引导以选择通过网络广播的资产。 以这种方式,资产可以在独立于网络拓扑的基础上针对个别网络用户。

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