Trigger-based transactional advertising for television
    1.
    发明授权
    Trigger-based transactional advertising for television 有权
    基于触发的电视交易广告

    公开(公告)号:US08930985B2

    公开(公告)日:2015-01-06

    申请号:US12649657

    申请日:2009-12-30

    摘要: A method is performed by one or more devices within a closed distribution network to provide context-sensitive transactional advertisements. The method includes sending, to a video client, a trigger for initiating a context-specific transactional advertisement associated with a linear program segment and sending the linear program segment for presentation by the video client. The method also includes receiving, based on the trigger, a request from the video client for instructions for the context-specific transactional advertisement; determining, based on the request, contextual information for the linear program segment; and sending, to the video client and based on the contextual information, the instructions for the context-specific transactional advertisement.

    摘要翻译: 一种方法由一个或多个封闭分布网络中的设备执行,以提供上下文敏感的事务性广告。 该方法包括向视频客户端发送用于发起与线性节目片段相关联的上下文特定事务广告的触发,并发送用于视频客户端呈现的线性节目片段。 该方法还包括基于触发器从视频客户端接收关于上下文特定事务广告的指令的请求; 基于所述请求确定所述线性程序段的上下文信息; 以及根据上下文信息向视频客户端发送用于上下文特定事务广告的指令。

    Managing unused media streams
    3.
    发明授权
    Managing unused media streams 有权
    管理未使用的媒体流

    公开(公告)号:US09009343B2

    公开(公告)日:2015-04-14

    申请号:US11959089

    申请日:2007-12-18

    摘要: A content processing device is configured to selectively receive a media signal via a network. The content processing device is further configured to receive a bandwidth check request. The content processing device is further configured to receive a first status indicator, and determine if the streaming media signal is likely to be in use based on the first status indicator.

    摘要翻译: 内容处理设备被配置为经由网络选择性地接收媒体信号。 内容处理设备还被配置为接收带宽检查请求。 内容处理设备还被配置为接收第一状态指示符,并且基于第一状态指示符来确定流媒体信号是否可能正在使用。

    Methods and systems for synchronizing delivery of media content streams having different resolutions
    5.
    发明授权
    Methods and systems for synchronizing delivery of media content streams having different resolutions 有权
    具有不同分辨率的媒体内容流的同步传送的方法和系统

    公开(公告)号:US08856823B2

    公开(公告)日:2014-10-07

    申请号:US12751893

    申请日:2010-03-31

    摘要: An exemplary method includes processing a first program stream representative of media content having a first resolution and a second program stream representative of the media content having a second resolution, generating a single advertisement stream representative of advertisement content having a third resolution, detecting a transmission lag between the first and second program streams, dynamically synchronizing the first and second program streams to substantially remove the detected transmission lag, transmitting the synchronized first program stream by way of a first content channel, the synchronized second program stream by way of a second content channel, and the advertisement stream by way of an advertisement channel, and directing a media content access device to switch from being tuned to the second content channel to being tuned to the advertisement channel during an advertising break in the media content. Corresponding methods and systems are also disclosed.

    摘要翻译: 一种示例性方法包括处理表示具有第一分辨率的媒体内容的第一节目流和表示具有第二分辨率的媒体内容的第二节目流,生成表示具有第三分辨率的广告内容的单个广告流,检测传输滞后 在所述第一和第二节目流之间,动态地同步所述第一和第二节目流以基本上去除所检测的传输滞后,通过第一内容信道发送所述同步的第一节目流,所述同步的第二节目流通过第二内容频道 以及广告流,并且在媒体内容的广告中断期间引导媒体内容访问设备从被调谐切换到第二内容频道以被调谐到广告频道。 还公开了相应的方法和系统。

    Methods and systems for dynamically inserting an advertisement into a playback of a recorded media content instance
    6.
    发明授权
    Methods and systems for dynamically inserting an advertisement into a playback of a recorded media content instance 有权
    用于将广告动态地插入到记录的媒体内容实例的回放中的方法和系统

    公开(公告)号:US08707182B2

    公开(公告)日:2014-04-22

    申请号:US12690544

    申请日:2010-01-20

    IPC分类号: G06F3/00 G06F3/01

    摘要: An exemplary method includes maintaining data representative of a recorded media content instance comprising a media content program and a first advertisement and an index file corresponding to the recorded media content instance, playing back the recorded media content instance in accordance with timestamp data and storage location data included in the index file, dynamically replacing, during the playback of the recorded media content instance, a portion of the storage location data in the index file that corresponds to the first advertisement with storage location data corresponding to a second advertisement, and presenting the second advertisement in place of the first advertisement during the playback of the recorded media content instance in accordance with the modified index file. Corresponding methods and systems are also described.

    摘要翻译: 示例性方法包括维护表示包括媒体内容节目的记录媒体内容实例的数据,以及与所记录的媒体内容实例相对应的第一广告和索引文件,根据时间戳数据和存储位置数据重放记录的媒体内容实例 包括在所述索引文件中,在所记录的媒体内容实例的重放期间动态地替换与所述第一广告对应的所述索引文件中的所述存储位置数据的一部分,其中存储位置数据对应于第二广告,并且呈现所述第二广告 在所记录的媒体内容实例的播放期间根据修改的索引文件来代替第一广告的广告。 还描述了相应的方法和系统。

    Methods and systems for recovering from errors associated with advertisement streams
    7.
    发明授权
    Methods and systems for recovering from errors associated with advertisement streams 有权
    从与广告流相关的错误中恢复的方法和系统

    公开(公告)号:US08578406B2

    公开(公告)日:2013-11-05

    申请号:US13401004

    申请日:2012-02-21

    IPC分类号: H04N7/10

    摘要: An exemplary method includes switching, by a media content access subsystem, from a program stream to an advertisement stream in response to a switching instruction received by the media content access subsystem, detecting, by the media content access subsystem, a predetermined number of markers included within the advertisement stream, the predetermined number of markers indicative of an error associated with the advertisement stream, and switching, by the media content access subsystem, from the advertisement stream to another media content stream in response to the detecting of the predetermined number of markers. Corresponding methods and systems are also disclosed.

    摘要翻译: 一种示例性方法包括响应于由媒体内容访问子系统接收到的切换指令,由媒体内容访问子系统从节目流切换到广告流,由媒体内容访问子系统检测包括的预定数量的标记 在广告流内,指示与广告流相关联的错误的预定数量的标记,以及媒体内容访问子系统响应于检测到预定数量的标记而从广告流切换到另一媒体内容流 。 还公开了相应的方法和系统。

    ADVERTISEMENTS WITHIN TELEVISION ADVERTISEMENTS
    8.
    发明申请
    ADVERTISEMENTS WITHIN TELEVISION ADVERTISEMENTS 审中-公开
    电视广告中的广告

    公开(公告)号:US20110078023A1

    公开(公告)日:2011-03-31

    申请号:US12570246

    申请日:2009-09-30

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0257

    摘要: One or more devices send, over a network, an advertisement for presentation by a video client, where the advertisement includes a trigger for secondary advertising content that is presented, within a hotspot designated in the primary advertisement, as part of the primary advertisement. The one or more devices receive, via the network, a notification from the video client that a user has selected the trigger and determine, based on the notification, particular secondary advertising content to be presented to the user. The one or more devices send, over the network, instructions to the video client to retrieve the particular secondary advertising content for presentation to the user.

    摘要翻译: 一个或多个设备通过网络发送用于由视频客户端呈现的广告,其中广告包括在主广告中指定的热点内呈现的辅助广告内容的触发,作为主广告的一部分。 一个或多个设备经由网络接收来自视频客户端的用户已经选择了触发的通知,并且基于该通知确定要呈现给用户的特定辅助广告内容。 一个或多个设备通过网络将指令发送到视频客户端以检索特定的辅助广告内容以呈现给用户。

    Dynamic advertisement insertion methods and systems
    9.
    发明授权
    Dynamic advertisement insertion methods and systems 有权
    动态广告插入方法和系统

    公开(公告)号:US08347327B2

    公开(公告)日:2013-01-01

    申请号:US12772483

    申请日:2010-05-03

    IPC分类号: H04N7/025 H04N7/10

    CPC分类号: H04N7/10

    摘要: An exemplary method includes maintaining data representative of a plurality of advertisements each having one of a plurality of different resolutions, detecting a message indicative of an upcoming advertisement break in a media content program being transmitted to a media content access device by way of a content channel, detecting a resolution of the media content program, directing a dynamic advertisement delivery subsystem communicatively coupled to the media content access device to dynamically transmit a subset of the advertisements by way of one or more advertisement channels, wherein each advertisement included in the subset has the same resolution as the resolution of the media content program, and distributing tuning information associated with each of the one or more advertisement channels to the media content access device prior to an occurrence of the advertisement break. Corresponding methods and systems are also disclosed.

    摘要翻译: 一种示例性方法包括维护表示多个广告的数据,每个广告具有多个不同分辨率之一,在通过内容频道发送到媒体内容访问设备的媒体内容节目中检测指示即将到来的广告中断的消息 检测所述媒体内容节目的分辨率,引导与所述媒体内容访问设备通信地耦合的动态广告传送子系统,以通过一个或多个广告信道来动态地发送所述广告的子集,其中,所述子集中包括的每个广告具有 与媒体内容节目的分辨率相同的分辨率,并且在发布广告中断之前将与一个或多个广告频道中的每一个相关联的调谐信息分发到媒体内容访问设备。 还公开了相应的方法和系统。

    SYSTEMS AND METHODS FOR PROVIDING A TAILORED USER INTERFACE ASSOCIATED WITH A WEB PAGE
    10.
    发明申请
    SYSTEMS AND METHODS FOR PROVIDING A TAILORED USER INTERFACE ASSOCIATED WITH A WEB PAGE 有权
    用于提供与网页相关的定制用户界面的系统和方法

    公开(公告)号:US20120311470A1

    公开(公告)日:2012-12-06

    申请号:US13149324

    申请日:2011-05-31

    IPC分类号: G06F3/048

    摘要: Exemplary systems and methods for providing a tailored user interface associated with a web page are disclosed. An exemplary method includes a user interface computing system identifying, from computing code representative of a web page and based on a predefined element selection heuristic, one or more select elements of the web page and generating a user interface including data representative of the one or more select elements for display on a display screen, the user interface having a presentation scheme that is different from a presentation scheme of the web page and that is tailored to facilitate interaction with the data representative of the one or more select elements by a user utilizing a set of user inputs. Corresponding systems and methods are also disclosed.

    摘要翻译: 公开了用于提供与网页相关联的定制用户界面的示例性系统和方法。 一种示例性方法包括用户界面计算系统,其从计算代表网页的代码和基于预定元素选择启发式识别网页的一个或多个选择元素,并且生成包括表示一个或多个 选择用于在显示屏幕上显示的元素,所述用户界面具有不同于所述网页的呈现方案的呈现方案,并且所述呈现方案被定制以促进与表示所述一个或多个选择元素的数据的交互,所述用户利用 一组用户输入。 还公开了相应的系统和方法。