METHOD AND APPARATUS FOR MANAGING TARGETED ADVERTISEMENTS FOR A LINEAR TELEVISION SERVICE
    4.
    发明申请
    METHOD AND APPARATUS FOR MANAGING TARGETED ADVERTISEMENTS FOR A LINEAR TELEVISION SERVICE 有权
    用于管理线性电视服务的目标广告的方法和装置

    公开(公告)号:US20120192222A1

    公开(公告)日:2012-07-26

    申请号:US13012849

    申请日:2011-01-25

    IPC分类号: H04N7/10 G06Q30/00

    摘要: A method and apparatus for managing targeted advertisements for linear television is provided herein. During operation a client device will determine whether or not an advertisement opportunity duration is known, unknown, or variable. Based on this determination, advertisements that best match the advertisement opportunity duration will be chosen via separate algorithms. More particularly, a first algorithm will be used to choose advertisements when the advertisement opportunity duration is known, a second algorithm will be used to choose advertisements when the advertisement opportunity duration is unknown, and a third algorithm will be used to choose advertisements when the advertisement opportunity duration is variable.

    摘要翻译: 本文提供了一种用于管理线性电视的目标广告的方法和装置。 在操作期间,客户端设备将确定广告机会持续时间是否已知,未知或可变。 基于这一决定,将通过单独的算法来选择与广告机会持续时间最匹配的广告。 更具体地说,当广告机会持续时间已知时,将使用第一算法来选择广告,当广告机会持续时间未知时,将使用第二算法来选择广告,并且当广告机会持续时间广告时将使用第三算法来选择广告 机会持续时间是可变的。

    Method and apparatus for managing targeted advertisements for a linear television service
    5.
    发明授权
    Method and apparatus for managing targeted advertisements for a linear television service 有权
    用于管理线性电视服务的目标广告的方法和装置

    公开(公告)号:US08656422B2

    公开(公告)日:2014-02-18

    申请号:US13012849

    申请日:2011-01-25

    IPC分类号: H04N7/10

    摘要: A method and apparatus for managing targeted advertisements for linear television is provided herein. During operation a client device will determine whether or not an advertisement opportunity duration is known, unknown, or variable. Based on this determination, advertisements that best match the advertisement opportunity duration will be chosen via separate algorithms. More particularly, a first algorithm will be used to choose advertisements when the advertisement opportunity duration is known, a second algorithm will be used to choose advertisements when the advertisement opportunity duration is unknown, and a third algorithm will be used to choose advertisements when the advertisement opportunity duration is variable.

    摘要翻译: 本文提供了一种用于管理线性电视的目标广告的方法和装置。 在操作期间,客户端设备将确定广告机会持续时间是否已知,未知或可变。 基于这一决定,将通过单独的算法来选择与广告机会持续时间最匹配的广告。 更具体地说,当广告机会持续时间已知时,将使用第一算法来选择广告,当广告机会持续时间未知时,将使用第二算法来选择广告,并且当广告机会持续时间广告时将使用第三算法来选择广告 机会持续时间是可变的。