System and method for analyzing and classifying calls without transcription via keyword spotting

    公开(公告)号:US10049661B2

    公开(公告)日:2018-08-14

    申请号:US15339619

    申请日:2016-10-31

    Applicant: Marchex, Inc.

    Abstract: A facility and method for analyzing and classifying calls without transcription via keyword spotting is disclosed. The facility uses a group of calls having known outcomes to generate one or more domain- or entity-specific grammars containing keywords and related information that are indicative of particular outcome. The facility monitors telephone calls by determining the domain or entity associated with the call, loading the appropriate grammar or grammars associated with the determined domain or entity, and tracking keywords contained in the loaded grammar or grammars that are spoken during the monitored call, along with additional information. The facility performs a statistical analysis on the tracked keywords and additional information to determine a classification for the monitored telephone call.

    CORRELATED CONSUMER TELEPHONE NUMBERS AND USER IDENTIFIERS FOR ADVERTISING RETARGETING
    6.
    发明申请
    CORRELATED CONSUMER TELEPHONE NUMBERS AND USER IDENTIFIERS FOR ADVERTISING RETARGETING 审中-公开
    相关消费者电话号码和用户标识广告返回

    公开(公告)号:US20140278953A1

    公开(公告)日:2014-09-18

    申请号:US13865966

    申请日:2013-04-18

    Applicant: MARCHEX, INC.

    CPC classification number: G06Q30/0257 G06Q30/0251 H04M3/2218

    Abstract: A method and system that performs cross-channel advertisement targeting based on consumer telephone numbers. The system utilizes a targeting database to determine which consumers should be re-engaged on behalf of a business. The targeting database correlates a telephone number associated with a consumer with a masked user identifier associated with the tracking of online behavior of that consumer. The targeting database may include a confidence level representing the likelihood of correspondence between the telephone number and masked user identifier. The targeting database is used by the system to target advertisements to consumers. A telephone number of a consumer is used to identify a masked identifier of the consumer. Advertisements are then targeted to the consumer using the masked identifier. The stored confidence level may be used by the system to control the aggressiveness of re-targeting.

    Abstract translation: 基于消费者电话号码执行跨渠道广告定位的方法和系统。 该系统利用定位数据库来确定哪些消费者应该代表一家企业重新雇用。 目标数据库将与消费者相关联的电话号码与与该消费者的在线行为的跟踪相关联的被屏蔽的用户标识符相关联。 目标数据库可以包括表示电话号码和被屏蔽的用户标识符之间的对应可能性的置信水平。 系统使用定位数据库将广告定位到消费者。 使用消费者的电话号码来识别消费者的掩蔽标识符。 然后,使用掩码的标识符将广告定位到消费者。 系统可以使用存储的置信水平来控制重新定位的侵略性。

    Cross-channel correlation of consumer telephone numbers and user identifiers

    公开(公告)号:US10699303B2

    公开(公告)日:2020-06-30

    申请号:US15019826

    申请日:2016-02-09

    Applicant: Marchex, Inc.

    Abstract: A method and system that performs cross-channel correlation of user identifiers with consumer telephone numbers. The system receives impression data characterizing the exposure of users to mechanisms for contacting businesses, the impression data including associated phone number and a date and time for each of the exposures. The system also receives call data describing telephone calls to businesses, the call data including a caller telephone number, a callee telephone number, and a date and time for each of the calls. Based on matching impression telephone numbers and call data callee numbers, the system forms correlations between corresponding user identifiers and caller telephone numbers. Correlations are also assigned a confidence level, based on the date and time of the corresponding exposures and telephone calls, that reflects the likelihood that a user associated with the correlated user identifier is the same as the user associated with the correlated caller telephone number.

    System and method for analyzing and classifying calls without transcription via keyword spotting
    9.
    发明授权
    System and method for analyzing and classifying calls without transcription via keyword spotting 有权
    通过关键词发现分析和分类无转录的系统和方法

    公开(公告)号:US09484026B2

    公开(公告)日:2016-11-01

    申请号:US14990221

    申请日:2016-01-07

    Applicant: Marchex, Inc.

    Abstract: A facility and method for analyzing and classifying calls without transcription via keyword spotting is disclosed. The facility uses a group of calls having known outcomes to generate one or more domain- or entity-specific grammars containing keywords and related information that are indicative of particular outcome. The facility monitors telephone calls by determining the domain or entity associated with the call, loading the appropriate grammar or grammars associated with the determined domain or entity, and tracking keywords contained in the loaded grammar or grammars that are spoken during the monitored call, along with additional information. The facility performs a statistical analysis on the tracked keywords and additional information to determine a classification for the monitored telephone call.

    Abstract translation: 公开了一种通过关键词检测来分析和分类无转录的设施和方法。 该设施使用具有已知结果的一组呼叫来生成包含关键字和相关信息的一个或多个域或实体特定语法,这些语法指示特定的结果。 该设施通过确定与呼叫相关联的域或实体来监视电话呼叫,加载与所确定的域或实体相关联的适当语法或语法,以及跟踪包含在被监视呼叫期间所述的加载的语法或语法中的关键字以及 附加信息。 该设施对跟踪的关键字和附加信息进行统计分析,以确定被监视的电话呼叫的分类。

    SYSTEM AND METHOD FOR ANALYZING AND CLASSIFYING CALLS WITHOUT TRANSCRIPTION
    10.
    发明申请
    SYSTEM AND METHOD FOR ANALYZING AND CLASSIFYING CALLS WITHOUT TRANSCRIPTION 有权
    用于分析和分类没有转录的呼叫的系统和方法

    公开(公告)号:US20150365530A1

    公开(公告)日:2015-12-17

    申请号:US14834196

    申请日:2015-08-24

    Applicant: MARCHEX, INC.

    Abstract: A facility and method for analyzing and classifying calls without transcription. The facility analyzes individual frames of an audio to identify speech and measure the amount of time spent in speech for each channel (e.g., caller channel, agent channel). Additional telephony metrics such as R-factor or MOS score and other metadata may be factored in as audio analysis inputs. The facility then analyzes the frames together as a whole and formulates a clustered-frame representation of a conversation to further identify dialogue patterns and characterize call classification. Based on the data in the clustered-frame representation, the facility is able to make estimations of call classification. The correlation of dialogue patterns to call classification may be utilized to develop targeted solutions for call classification issues, target certain advertising channels over others, evaluate advertising placements at scale, score callers, and to identify spammers.

    Abstract translation: 用于分析和分类呼叫而不进行转录的设施和方法。 该设施分析音频的各个帧以识别语音并测量每个频道(例如,主叫频道,代理频道)在语音中花费的时间量。 诸如R因子或MOS分数和其他元数据的附加电话指标可以作为音频分析输入被考虑。 该设施然后将框架作为一个整体进行分析,并且制定会话的聚集框架表示,以进一步识别对话模式并表征呼叫分类。 基于集群帧表示中的数据,该设施能够对呼叫分类进行估计。 可以利用对话模式与呼叫分类的相关性来制定呼叫分类问题的有针对性的解决方案,将某些广告渠道定位到其他广告渠道,评估广告刊登位置,评分呼叫者和识别垃圾邮件发送者。

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