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公开(公告)号:US20170364244A1
公开(公告)日:2017-12-21
申请号:US15639905
申请日:2017-06-30
申请人: Mayur Datar , Allen Huang , Siavash Sedigh Nejad
发明人: Mayur Datar , Allen Huang , Siavash Sedigh Nejad
IPC分类号: G06F3/0484 , G06F17/30
CPC分类号: G06F3/04842 , G06F3/04847 , G06F8/38 , G06F16/54
摘要: A method of skinning an application with content includes receiving, by a client device from a content provider over a data network, a replacement asset associated with a tag specifying an event type, and displaying, by a graphical user interface of the client device, an initial asset of an application executed by the client device. The method further includes determining, by a hooking component of the client device, that an event corresponding to the event type occurred during execution of the application, and selecting, by the hooking component, the replacement asset associated with the tag specifying the event type, responsive to the determination that the event corresponding to the event type occurred. The method yet further includes replacing, by the client device, the initial asset with the selected replacement asset for display by the graphical user interface, responsive to the determination that the event corresponding to the event type occurred.
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公开(公告)号:US08873887B2
公开(公告)日:2014-10-28
申请号:US13749564
申请日:2013-01-24
CPC分类号: G06K9/18 , G06T3/0012
摘要: In some instances, an image may have dimensions that do not correspond to a slot to display the image. For example, an image content item may have dimensions that do not correspond to a content item slot. The image may be resized using seam carving to add or remove pixels of the image. A saliency map for the image may be used having saliency scores for each pixel of the image. Evaluation metrics may be used before, during, and after, seam carving to determine whether salient content is affected by the seam carving. In some instances, a seam cost threshold value may be used for adaptive step size during the seam carving. The resized image may then be outputted, such as for an image content item to be served with a resource.
摘要翻译: 在某些情况下,图像可能具有不对应于显示图像的时隙的尺寸。 例如,图像内容项目可以具有与内容项目时隙不对应的维度。 可以使用接缝雕刻来调整图像的大小,以添加或删除图像的像素。 可以使用图像的显着图,其具有图像的每个像素的显着性分数。 评估指标可以在缝合雕刻之前,之中和之后使用,以确定显着含量是否受到缝合雕刻的影响。 在一些情况下,在缝合雕刻期间可以使用接缝成本阈值用于自适应步长。 然后可以输出调整大小的图像,例如用于要与资源一起服务的图像内容项目。
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公开(公告)号:US20150324849A1
公开(公告)日:2015-11-12
申请号:US12035241
申请日:2008-02-21
申请人: Mayur Datar , Ashutosh Garg , Yifan Shi , Hai Fang
发明人: Mayur Datar , Ashutosh Garg , Yifan Shi , Hai Fang
CPC分类号: G06Q10/107 , G06Q30/0251 , G06Q30/0257 , G06Q30/0269 , G06Q30/0277
摘要: Methods, systems, and computer program products are provided for information presentation. In one implementation, a method is provided. The method includes generating a message, identifying suggested content to be included with the message, suggesting one or more of the suggested content items to a user, receiving a user input with respect to the one or more suggested content items, and sending the message according to the user input including one or more selected content items of the one or more suggested content items.
摘要翻译: 提供方法,系统和计算机程序产品用于信息呈现。 在一个实现中,提供了一种方法。 该方法包括生成消息,识别要包括在消息中的建议内容,向用户建议一个或多个建议内容项,接收关于一个或多个建议内容项的用户输入,以及根据 所述用户输入包括所述一个或多个建议内容项的一个或多个所选择的内容项。
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公开(公告)号:US08326686B2
公开(公告)日:2012-12-04
申请号:US11394135
申请日:2006-03-30
申请人: Mayur Datar , Ashutosh Garg
发明人: Mayur Datar , Ashutosh Garg
IPC分类号: G06Q30/00
CPC分类号: G06Q30/02 , G06Q30/0242 , G06Q30/0256 , G06Q30/0276
摘要: Advertiser repository information (e.g., a list of HTML pages) may be used to automatically generate a page-ad and associated ad information for each page using a subset of features of the page. Subsequently, a page-ad index for all pages from different advertisers may be created. After creating a page-ad index, if a client issues a query (e.g., from a search engine), candidate page-ads may be selected using the page-ads index. If necessary (e.g., if there are more candidate page-ads than requested ads), the candidate page-ads may be entered into an arbitration (e.g., auction). Then, the arbitration may determine a set of one or more winning page-ads to be served for rendering.
摘要翻译: 广告商信息库信息(例如,HTML页面的列表)可以用于使用页面的特征的子集自动生成针对每个页面的页面广告和相关联的广告信息。 随后,可以创建来自不同广告客户的所有页面的网页广告索引。 在创建网页广告索引之后,如果客户端发出查询(例如,从搜索引擎),则可以使用网页广告索引来选择候选页面广告。 如果有必要(例如,如果比所请求的广告更多的候选页面广告),候选页面广告可以被输入到仲裁(例如,拍卖)中。 然后,仲裁可以确定要提供的一个或多个获胜页面广告的集合。
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公开(公告)号:US07730017B2
公开(公告)日:2010-06-01
申请号:US11694307
申请日:2007-03-30
申请人: Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人: Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号: G06F17/00
CPC分类号: G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要: Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译: 在用户简档中打开简档数据,例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。 兴趣和偏好用于识别与用户简档相关联的类别,并且可以基于类别来识别诸如广告的内容项目。
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公开(公告)号:US20090198711A1
公开(公告)日:2009-08-06
申请号:US12025239
申请日:2008-02-04
申请人: Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人: Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号: G06F17/00
CPC分类号: G06Q30/0251 , G06F16/9535 , G06Q30/02
摘要: Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.
摘要翻译: 识别包括一个或多个属性的结构化数据集,每个结构化数据集与例如特定用户相关联。 识别对应于每个结构化数据集中的一个或多个属性中的至少一个的值。 将内容提供商(例如,广告商)建立的条件与识别的值进行比较,以确定条件是否满足。 当满足条件时,向包含满足条件的识别值的结构化数据集相关联的用户识别一个或多个内容项。
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公开(公告)号:US20080243780A1
公开(公告)日:2008-10-02
申请号:US11694307
申请日:2007-03-30
申请人: Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人: Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
CPC分类号: G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要: Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译: 在用户简档中打开简档数据,例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。 兴趣和偏好用于识别与用户简档相关联的类别,并且可以基于类别来识别诸如广告的内容项目。
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公开(公告)号:US20080104043A1
公开(公告)日:2008-05-01
申请号:US11552751
申请日:2006-10-25
申请人: Ashutosh Garg , Mayur Datar
发明人: Ashutosh Garg , Mayur Datar
IPC分类号: G06F17/30
CPC分类号: G06F17/30448
摘要: Systems and techniques for converting numeric queries into substantially equivalent textual queries are described. In general, the systems and techniques discussed use search query logs to accurately select a most probably mapping for a numeric-to-text conversion. This mapping can occur when a system (e.g., a server-side search system) receives a series of numeric inputs (e.g., from a cell phone keypad) that may correspond to more than one word. For example, a search server may receive input 22737, which corresponds to both the words ACRES and CASES, as part of a query. The server uses current entries in query logs to create mappings for words from the numeric input. If recent queries indicate that the term ACRES is currently more popular than the term CASES, the mapping may match the entry 22737 to the text ACRES.
摘要翻译: 描述将数字查询转换成大致相等的文本查询的系统和技术。 一般来说,所讨论的系统和技术使用搜索查询日志准确地选择数字到文本转换的最可能的映射。 当系统(例如,服务器端搜索系统)接收到可能对应于多于一个字的一系列数字输入(例如,来自手机键盘)时,可以发生该映射。 例如,作为查询的一部分,搜索服务器可以接收对应于词汇ACRES和CASES的输入22737。 服务器使用查询日志中的当前条目为数字输入中的单词创建映射。 如果最近的查询表明术语ACRES目前比术语CASES更受欢迎,则该映射可以将条目22737与文本ACRES匹配。
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公开(公告)号:US08996629B1
公开(公告)日:2015-03-31
申请号:US13225209
申请日:2011-09-02
申请人: Mayur Datar , Jonathan Terleski , Justin Kosslyn , Andrew Tomkins , Ray Su , Chris Wiggins
发明人: Mayur Datar , Jonathan Terleski , Justin Kosslyn , Andrew Tomkins , Ray Su , Chris Wiggins
CPC分类号: H04L67/10 , G06F12/06 , G06F17/30 , G06F17/30029 , G06F17/30041 , G06F17/30044 , G06F17/3005 , G06F17/30864 , G06F17/30867 , G06N5/00 , G06Q30/02 , H04L65/60 , H04L65/602 , H04L67/32
摘要: A system and method for generating a stream of content for a channel. The channel application includes a content categorizer, a scoring engine and a channel engine. The content categorizer categorizes new content items received from heterogeneous data sources. The channel engine identifies a channel category for a user based at least in part on at least one of a historical trend and a user activity. The scoring engine queries the new content items based on the channel category and at least one other channel attribute. The scoring engine retrieves candidate content items that include the channel category and the other channel attribute. The scoring engine then generates a stream of content from the candidate content items for the channel.
摘要翻译: 一种用于生成用于频道的内容流的系统和方法。 频道应用包括内容分类器,评分引擎和频道引擎。 内容分类器对从异构数据源接收的新内容项进行分类。 频道引擎至少部分地基于历史趋势和用户活动中的至少一个来识别用户的频道类别。 评分引擎基于通道类别和至少一个其他通道属性来查询新的内容项。 评分引擎检索包括频道类别和其他频道属性的候选内容项目。 然后,评分引擎从用于该频道的候选内容项目生成内容流。
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公开(公告)号:US08612460B1
公开(公告)日:2013-12-17
申请号:US13465963
申请日:2012-05-07
申请人: Mayur Datar , Ashutosh Garg
发明人: Mayur Datar , Ashutosh Garg
摘要: A first content entity and one or more associated second content entities are presented to one or more arbiters. Arbiter determinations relating to the association of at least one of the second content entities with the first content entity are received. A determination as to whether the at least one of the second content entities is to be disassociated from the first content entity based on the arbiter determinations can be made.
摘要翻译: 第一内容实体和一个或多个相关联的第二内容实体被呈现给一个或多个仲裁者。 接收与至少一个第二内容实体与第一内容实体的关联有关的仲裁者确定。 可以基于仲裁器确定来确定第二内容实体中的至少一个是否与第一内容实体分离。
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