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    Interactive television program guide system for determining user values for demographic categories
    2.
    发明授权
    Interactive television program guide system for determining user values for demographic categories 有权
    交互式电视节目指南系统，用于确定人口统计类别的用户价值

    公开(公告)号：US07634786B2

    公开(公告)日：2009-12-15

    申请号：US10923263

    申请日：2004-08-20

    Applicant: Robert A Knee ,  Steven J Reynolds ,  Michael D Ellis ,  Joel G Hassell

    Inventor： Robert A Knee ,  Steven J Reynolds ,  Michael D Ellis ,  Joel G Hassell

    IPC: H04N7/025 ,  H04N7/10

    CPC classification number: H04N21/25883 ,  H04N7/163 ,  H04N7/17318 ,  H04N21/235 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/4662 ,  H04N21/8106 ,  H04N21/812

    Abstract: An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using a microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed.

    Abstract translation: 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收交互式电视节目指南的节目指南信息的接收机的用户电视设备，用于从用户接口接收用户输入的用户输入接收机，利用所接收的用户输入来确定人口统计类别的用户价值的微处理器，以及 用于存储确定的用户值的存储器。 在用于定向广告的系统的一个说明性用途中，接收器还接收广告，其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较，以确定应显示哪些广告。

    Program guide application interface system
    3.
    发明授权
    Program guide application interface system 有权
    程序指南应用程序界面系统

    公开(公告)号：US07624410B2

    公开(公告)日：2009-11-24

    申请号：US10684326

    申请日：2003-10-10

    Applicant: Michael D Ellis ,  Robert A Knee

    Inventor： Michael D Ellis ,  Robert A Knee

    IPC: H04N5/445

    CPC classification number: H04N21/4508 ,  H04N5/4401 ,  H04N5/44543 ,  H04N5/44582 ,  H04N5/772 ,  H04N5/775 ,  H04N5/7755 ,  H04N5/782 ,  H04N7/17318 ,  H04N21/4438 ,  H04N21/4542 ,  H04N21/472 ,  H04N21/478 ,  H04N21/482 ,  H04N21/4828

    Abstract: A program guide system is provided that supports a program guide application and multiple non-guide applications. The program guide system has a program guide application interface that allows the non-guide applications to use both device resources and program guide resources. The application interface maintains a list of registered applications and directs control requests from various applications to the current primary application. The application interface also has a user interface input director that directs keystrokes and other user input commands to the appropriate application. If a keystroke for the program guide application is detected while a non-guide application is running, the program guide application is invoked.

    Abstract translation: 提供了一种支持程序指南应用程序和多个非引导应用程序的程序指南系统。 程序指南系统具有程序指南应用程序界面，允许非引导应用程序同时使用设备资源和程序指南资源。 应用程序接口维护已注册应用程序的列表，并将来自各种应用程序的控制请求指导到当前主要应用程序。 应用程序界面还具有一个用户界面输入指导器，用于将按键和其他用户输入命令指向适当的应用程序。 如果在非引导应用程序运行时检测到程序指南应用程序的按键，则调用程序指南应用程序。

    Systems and methods for advertising television networks, channels, and programs
    4.
    发明授权
    Systems and methods for advertising television networks, channels, and programs 有权
    用于广告电视网络，频道和节目的系统和方法

    公开(公告)号：US07503055B2

    公开(公告)日：2009-03-10

    申请号：US10783150

    申请日：2004-02-19

    Applicant: Steven J Reynolds ,  Robert A Knee ,  Michael D Ellis

    Inventor： Steven J Reynolds ,  Robert A Knee ,  Michael D Ellis

    IPC: H04N7/025 ,  H04N7/10

    CPC classification number: H04N21/44222 ,  H04N5/44543 ,  H04N21/478 ,  H04N21/812

    Abstract: The present invention allows control of the presentation of advertisements that are associated with television networks, channels, and programs, and enables a single broadcasting of each advertisement associated with a network to be made to numerous television systems in parallel. The presentation of advertisements that are associated with television networks, channels, and programs is controlled in the present invention by determining at television viewer equipment whether the television networks, channels, or programs with which the advertisements are associated are unavailable to the television viewer or are undesirable to the television viewer. Once this determination has been made, the television viewer equipment then presents the advertisements, or selects and presents suitable alternative advertisements. A single broadcasting of each network advertisement to all television systems is enabled in the present invention by broadcasting each advertisement with a network identifier to all television systems. At the television systems, the network identifier and channel map or program guide information located in television viewer equipment are then used by an interactive program guide or other application running in the television viewer equipment to determine whether a local affiliate for that network is available and not designated as undesirable by the television viewer. If the local affiliate is available and not designated as undesirable, the advertisement is then presented to the television viewer, otherwise a suitable alternative advertisement is then identified and presented to the television viewer.

    Abstract translation: 本发明允许控制与电视网络，频道和节目相关联的广告的呈现，并且使与网络相关联的每个广告的单个广播能够并行地制作到许多电视系统。 在电视观看设备中，通过在电视观众设备判断广告关联的电视网络，频道或节目对于电视观看者是不可用的，在本发明中控制与电视网络，频道和节目相关联的广告的呈现 不利于电视观众。 一旦做出了这个确定，电视观看器设备就会呈现广告，或选择和呈现合适的替代广告。 在本发明中，通过向所有的电视系统广播具有网络标识符的每个广告来实现对所有电视系统的每个网络广告的单次广播。 在电视系统中，位于电视观看器设备中的网络标识符和频道地图或节目指南信息随后由在电视观看器设备中运行的交互节目指南或其他应用程序使用，以确定该网络的本地分支机构是否可用 由电视观众指定为不希望的。 如果本地分支机构可用并且未被指定为不期望的，则该广告然后被呈现给电视观众，否则合适的替代广告然后被识别并呈现给电视观众。

    Program guide system with real-time data sources
    5.
    发明授权
    Program guide system with real-time data sources 有权
    具有实时数据源的程序指南系统

    公开(公告)号：US07386871B1

    公开(公告)日：2008-06-10

    申请号：US10307004

    申请日：2002-11-26

    Applicant: Edward B Knudson ,  David M Rudnick ,  Michael D Ellis ,  Daniel C Hagenbuch ,  Joel G Hassell ,  Robert A Knee ,  Steven J Reynolds

    Inventor： Edward B Knudson ,  David M Rudnick ,  Michael D Ellis ,  Daniel C Hagenbuch ,  Joel G Hassell ,  Robert A Knee ,  Steven J Reynolds

    IPC: H04N5/455 ,  H04N7/16

    CPC classification number: H04N21/4886 ,  H04N21/23113 ,  H04N21/235 ,  H04N21/26613 ,  H04N21/435 ,  H04N21/47202 ,  H04N21/47211 ,  H04N21/4725 ,  H04N21/478 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/812 ,  H04N21/8126 ,  H04N21/8133

    Abstract: A program guide system is provided in which an interactive television program guide that is implemented at least partially on user television equipment receives program listings data and real-time data such as sports scores, news data, and the like. The real-time data may be stored in a database maintained by the program guide, so that the program guide may access the stored real-time data at a later time. Updated program listings information may be provided to the program guide as part of the data stream in which the real-time data is provided. Unique keys may be generated for the program listings data and real-time data associated with each live event. The keys may be compared at the program guide to determine which program listings correspond to which items of real-time data. A controllable ticker may be displayed on top of a television program on the user television equipment. The controllable ticker may be sponsored. Different types of real-time data may be assigned different expiration times. When data has expired it may be removed from the database.

    Abstract translation: 提供了一种节目指南系统，其中至少部分地在用户电视设备上实现的交互式电视节目指南接收节目列表数据和实时数据，例如体育比分，新闻数据等。 实时数据可以存储在由节目指南维护的数据库中，使得节目指南可以稍后访问存储的实时数据。 更新的节目列表信息可以作为提供实时数据的数据流的一部分提供给节目指南。 可以为节目列表数据和与每个实况事件相关联的实时数据生成唯一的密钥。 可以在节目指南处对密钥进行比较，以确定哪些节目列表对应于哪个实时数据项。 可以在用户电视设备上的电视节目的顶部显示可控股票。 可以赞助可控股票代码。 不同类型的实时数据可能被分配不同的到期时间。 数据到期时，可能会从数据库中删除。

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