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1.发明授权公开(公告)号：US07051351B2
公开(公告)日：2006-05-23
申请号：US09264432
申请日：1999-03-08
CPC分类号： H04L67/20 , G06Q30/02 , G06Q30/0242 , G06Q30/0269 , G06Q30/0277 , H04L67/306 , H04N7/17318 , H04N21/25891 , H04N21/2668 , H04N21/4331 , H04N21/44222 , H04N21/4532 , H04N21/458 , H04N21/4782 , H04N21/6125 , H04N21/812
摘要： Systems and methods for selecting and inserting advertisements in an information document displayed to a user, wherein the selection is based at least in part on television programming viewed by the user. The systems and methods may be implemented using the Internet or another information retrieval system that includes a client system and a remote server. The client system monitors television programming viewed by the user and compiles a user profile characterizing the television programming. When the user requests an Internet resource using the client system, the television programming information in the user profile is utilized to select an appropriate advertisement. The advertisement is then inserted in the information document and displayed to the user. Advertisement selection and insertion may be conducted at the remote server, the client system, or at the level of the Internet service provider. Such selection of advertisement increases the efficiency by which Internet advertisements are tailored to individuals. Instead of advertisements, information relating to the television programming may be retrieved over the Internet and displayed without direct user assistance.
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公开(公告)号：US06698020B1
公开(公告)日：2004-02-24
申请号：US09094851
申请日：1998-06-15
IPC分类号： H04N710
CPC分类号： H04N7/0887 , H04N5/44513 , H04N21/2547 , H04N21/435 , H04N21/44016 , H04N21/44222 , H04N21/4524 , H04N21/4532 , H04N21/454 , H04N21/458 , H04N21/4622 , H04N21/4667 , H04N21/4782 , H04N21/6582 , H04N21/812 , Y10S707/99945 , Y10S707/99948
摘要： A system and method for selecting and inserting advertisements into a video programming feed at the household level. An advertisement insertion device in a home entertainment system receives a plurality of advertisements from an advertisement source. The advertisement insertion device selects one of the advertisements for display to a viewer according to advertisement selection criteria combined with viewer and system information. The video programming is displayed to a viewer while the advertisement insertion device monitors the programming feed for a triggering event indicating an appropriate time to display the selected advertisement. At the appropriate time, the video programming feed is interrupted and the selected advertisement is displayed. Selecting advertisements at the household level allows advertisers to target viewers with a high degree of specificity. In particular, the advertisement selection criteria may take into account, for example, demographic data relating to the household, the geographical location of the household, of individual viewing habits. The method optionally includes monitoring and reporting viewer response to the selected advertisements.
摘要翻译： 一种用于在家庭级别选择和插入广告到视频节目提要中的系统和方法。 家庭娱乐系统中的广告插入装置从广告源接收多个广告。 广告插入装置根据与观众和系统信息相结合的广告选择标准，向观众选择要显示的广告之一。 当广告插入设备监视编程馈送以指示显示所选择的广告的适当时间的触发事件时，将视频节目显示给观看者。 在适当的时候，视频节目提要被中断，并显示选定的广告。 在家庭层级选择广告，广告客户可以高度专注于定位观众。 特别地，广告选择标准可以考虑例如与家庭有关的人口统计数据，家庭的地理位置，个人观看习惯。 该方法可选地包括监视和报告对所选广告的观看者响应。
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公开(公告)号：US08091101B2
公开(公告)日：2012-01-03
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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4.发明授权Log processing of channel tunes and channel tune times generated from a television processing device 有权从电视处理设备产生的频道曲调和频道调谐时间的日志处理公开(公告)号：US07743394B2
公开(公告)日：2010-06-22
申请号：US11852788
申请日：2007-09-10
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US20080250453A1
公开(公告)日：2008-10-09
申请号：US11852788
申请日：2007-09-10
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
IPC分类号： G06F3/00
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US08438591B2
公开(公告)日：2013-05-07
申请号：US13302531
申请日：2011-11-22
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon M. Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US20100262496A1
公开(公告)日：2010-10-14
申请号：US12819664
申请日：2010-06-21
申请人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
发明人： Geoffrey R. Smith , Kaustuv , Daniel J. Zigmond , Jay Shrauner , John Alastair Hawkins , Simon Rowe , Michael A. Killianey , Yaroslav Volovich , Iain Merrick
CPC分类号： H04N21/44204 , G06Q30/02 , G06Q30/0242 , G06Q30/0273 , H04N21/2407 , H04N21/2547 , H04N21/4667 , H04N21/6582 , H04N21/812
摘要： Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
摘要翻译： 处理与内容处理设备（例如电视设备）相关的报告数据，以识别内容处理设备的频道曲调和相应的调谐时间。 识别基于相应调谐时间的自动生成的通道曲调。 可以调整在相应调谐时间定义的时间段内播放的内容项目。
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公开(公告)号：US20100235219A1
公开(公告)日：2010-09-16
申请号：US12062231
申请日：2008-04-03
申请人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
发明人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/0639 , G06Q30/0249 , G06Q40/06
摘要： Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.
摘要翻译： 系统和方法可以用于基于与广告项目相关联的媒体项目的预测性能来调整与广告项目相关联的广告预算。 广告预算可以根据与广告项目相关联的测量的展示进行对帐。
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9.发明授权公开(公告)号：US06708335B1
公开(公告)日：2004-03-16
申请号：US09376631
申请日：1999-08-18
IPC分类号： H04N716
CPC分类号： H04N21/44222 , H04N7/163 , H04N21/6582 , H04N21/812 , H04N21/84 , H04N21/8586
摘要： Systems and methods for tracking viewing behavior of advertisements on home entertainment systems. A processing device associated with the home entertainment system determines that an advertisement is being displayed. For example, the processing device can recognize an identifying marker embedded in the television signal that carries the advertisement. Alternatively, an electronic program guide supplemented with information identifying advertisements can be used to determine that a channel tuned and displayed at the home entertainment system carries a particular advertisement. The processing device generates viewing behavior information that identifies the advertisement and stores the information locally. The information is periodically transmitted to a central clearinghouse for storage and distribution to advertisers or other interested parties. The clearinghouse receives viewing behavior information from a plurality of home entertainment systems, which represents and describes the advertisements being viewed, the origin of the advertisements, and the way in which the advertisements are viewed.
摘要翻译： 用于跟踪家庭娱乐系统广告的观看行为的系统和方法。 与家庭娱乐系统相关联的处理设备确定正在显示广告。 例如，处理装置可以识别嵌入在携带广告的电视信号中的识别标记。 或者，可以使用补充有识别广告的信息的电子节目指南来确定在家庭娱乐系统调谐和显示的频道携带特定广告。 处理装置生成识别广告并且在本地存储信息的观看行为信息。 这些信息被定期地传送到中央票据交换所，以供存储和分发给广告商或其他有关方。 票据交换所从多个家庭娱乐系统接收观看行为信息，其表示并描述正在观看的广告，广告的起源以及广告的观看方式。
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公开(公告)号：US06704929B1
公开(公告)日：2004-03-09
申请号：US09376632
申请日：1999-08-18
IPC分类号： H04H900
CPC分类号： H04N7/17318 , H04H60/31 , H04H60/39 , H04N7/0887 , H04N21/44222 , H04N21/6582 , H04N21/84
摘要： Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.
摘要翻译： 用于提供和跟踪家庭娱乐系统的观看行为的系统和方法。 诸如调谐到所选择的电视频道的观看者事件发生在家庭娱乐系统。 该事件与描述在家庭娱乐系统上观看的节目的信息相结合，并被存储在本地。 描述编程的信息从电子节目指南获得。 随后的观看者事件还与描述在本地观看和存储的节目的信息相结合。 将本地存储的结果查看行为发送到远程结算所进行存储。 远程站点从多个家庭娱乐系统接收到很大的多样化特定信息，其以任何期望的特异性表示和描述了公众正在观看的节目，节目的起源以及节目的方式 正在被看
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