Platform for mobile advertising and persistent microtargeting of promotions

    公开(公告)号:US09959547B2

    公开(公告)日:2018-05-01

    申请号:US12361415

    申请日:2009-01-28

    摘要: An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a mobile communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior (e.g., whether goes to a location of a competitor or advertiser, calls the advertiser, clips the advertisement, etc.). This effectiveness is further tracked across applications and/or platforms to capture reach, frequency, and duration of a particular advertising campaign for a user. The marketplace platform secures user identification for privacy reasons from advertising entities that provide the advertisements.

    Multiple actions and icons for mobile advertising
    2.
    发明授权
    Multiple actions and icons for mobile advertising 有权
    用于移动广告的多个操作和图标

    公开(公告)号:US09111286B2

    公开(公告)日:2015-08-18

    申请号:US12361399

    申请日:2009-01-28

    摘要: On a mobile communication device there are many more possible workflows that could be followed given the available functions of that device. These may include, but are not limited to, “click to call”, “click to locate”, “click to SMS”, “click to send a picture”, “click to handle later”, and can be constrained only by the available and accessible functionality of the user's device. A list of actions to be made available associated with an advertisement are provided along with an iconic visual representation of those actions for the user to identify what the resultant workflow will be if they activate the action. The list can be presented as selectable actions within the advertisement, on a sub menu activated by a dedicated device key or assigned softkey, or directly activated by using dedicated device keys or assigned soft keys, or other user-to-device interaction methods.

    摘要翻译: 在移动通信设备上,鉴于该设备的可用功能,可以遵循许多可能的工作流程。 这些可能包括但不限于“点击通话”,“点击查找”,“点击短信”,“点击发送图片”,“点击稍后处理”,并且只能由 用户设备的可用和可访问的功能。 提供与广告相关联的可用动作的列表以及用于用户识别所产生的工作流如果激活该动作的结果的动作的标志性视觉表示。 该列表可以作为可选动作呈现在广告内,在由专用设备键或分配的软键激活的子菜单上,或者通过使用专用设备键或分配的软键或其他用户到设备的交互方法直接激活。

    Multiscale wireless communication
    4.
    发明授权
    Multiscale wireless communication 失效
    多尺度无线通信

    公开(公告)号:US07680208B2

    公开(公告)日:2010-03-16

    申请号:US10788188

    申请日:2004-02-25

    IPC分类号: H04L27/00

    CPC分类号: H04L27/0004

    摘要: Disclosed is a method and an apparatus that use wavelet transforms for information to be transmitted to a wireless channel. The method includes determining a wavelet transform using at least a parameter set, the parameter set configured to select one of a plurality of wavelets; modulating an input signal into a modulated output signal using the wavelet transform, wherein the modulated output signal is suitable for transmission over a channel; and responsive to information received from a feedback path, modifying at least a portion of the parameter set based at least in part on the received information.

    摘要翻译: 公开了一种使用小波变换来发送到无线信道的信息的方法和装置。 所述方法包括使用至少参数集来确定小波变换,所述参数集被配置为选择多个小波中的一个; 使用所述小波变换将输入信号调制成调制输出信号,其中所述调制输出信号适于通过信道传输; 并且响应于从反馈路径接收的信息,至少部分地基于所接收的信息修改参数集的至少一部分。

    Apparatus, and associated method, for selectably permitting communication of burst data in a radio communication system
    5.
    发明授权
    Apparatus, and associated method, for selectably permitting communication of burst data in a radio communication system 失效
    装置和相关方法,用于可选地允许在无线电通信系统中的突发数据的通信

    公开(公告)号:US06931256B2

    公开(公告)日:2005-08-16

    申请号:US09771814

    申请日:2001-01-29

    摘要: Apparatus, and an associated method, for selectably permitting data to be scheduled and transmitted to effectuate a data service, such as a WAP-based service. Power control commands generated pursuant to separate communications by way of a dedicated air interface link are monitored. Responsive to values of the power control commands, data is either permitted to be transmitted or prevented form being transmitted, depending upon channel conditions upon which the data bursts are to be transmitted.

    摘要翻译: 装置和相关联的方法,用于可选地允许调度和发送数据以实现数据服务,诸如基于WAP的服务。 监视通过专用空中接口链路通过单独通信产生的功率控制命令。 根据功率控制命令的值,取决于要发送数据突发的信道条件,数据被允许被发送或被阻止发送。

    Adaptive streaming for on demand wireless services
    6.
    发明授权
    Adaptive streaming for on demand wireless services 有权
    适合流式传输的按需无线服务

    公开(公告)号:US09313245B2

    公开(公告)日:2016-04-12

    申请号:US11963891

    申请日:2007-12-24

    IPC分类号: G06F15/16 H04L29/06 H04L29/08

    摘要: An adaptive media distribution system provides an on demand user experience across a limited throughput wireless network by selectively utilizing available storage on a handheld communication device, taking advantage of increased availability of extended memory solutions. Creation of an adaptable user interface (UI) widget (e.g., Trig) serves as a near real-time mechanism for delivery of media content, overcoming the over-the-air latency and difficulties with streaming interoperability. Yet, for handheld communication devices with limited storage, the adaptive media distribution system further allows legacy devices to receive on demand services via streaming, albeit with the requisite relatively long latency associated with cellular multimedia services.

    摘要翻译: 自适应媒体分发系统通过选择性地利用手持通信设备上的可用存储来提供跨有限吞吐量无线网络的按需用户体验,利用扩展存储器解决方案的可用性的增加。 适应性用户界面(UI)小部件(例如,Trig)的创建用作传送媒体内容的近实时机制,克服了空中延迟以及流互连性的困难。 然而,对于具有有限存储的手持通信设备,自适应媒体分发系统还允许传统设备通过流式接收按需服务,尽管与蜂窝式多媒体服务相关联的必要的相对较长的等待时间。

    APPARATUS AND METHODS FOR TRANSPORT OPTIMIZATION FOR WIDGET CONTENT DELIVERY
    9.
    发明申请
    APPARATUS AND METHODS FOR TRANSPORT OPTIMIZATION FOR WIDGET CONTENT DELIVERY 有权
    用于宽带内容传输的运输优化的装置和方法

    公开(公告)号:US20090271778A1

    公开(公告)日:2009-10-29

    申请号:US12407583

    申请日:2009-03-19

    IPC分类号: G06F9/44 G06F17/30 G06F15/16

    摘要: Apparatus and methods for transport optimization for widget content delivery includes obtaining updated content corresponding to a mobile widget having a plurality of informational hierarchical depths, and obtaining user navigation pattern historical data corresponding to the mobile widget, wherein the user navigation pattern historical data corresponds to the plurality of informational hierarchical depths. The aspects also include obtaining a first informational hierarchical depth range for inclusion in a first content update message for delivery to a device, wherein the first informational hierarchical depth range is based on the user navigation pattern historical data. Further, the aspects include generating a content update message with a first portion of the updated content corresponding to the first informational hierarchical depth range. Optionally, the aspects further include reducing a size of the first portion of the updated content in the first content update message, thereby defining a first compressed portion of the updated content.

    摘要翻译: 用于小部件内容传送的传输优化的装置和方法包括:获得对应于具有多个信息分层深度的移动小部件的更新内容,以及获得对应于移动小部件的用户导航模式历史数据,其中用户导航模式历史数据对应于 多个信息分层深度。 这些方面还包括获得用于包含在用于传送到设备的第一内容更新消息中的第一信息层级深度范围,其中第一信息分层深度范围基于用户导航模式历史数据。 此外,这些方面包括生成具有对应于第一信息分层深度范围的更新内容的第一部分的内容更新消息。 可选地,所述方面还包括减少第一内容更新消息中的更新内容的第一部分的大小,由此定义更新内容的第一压缩部分。