摘要:
An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a mobile communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior (e.g., whether goes to a location of a competitor or advertiser, calls the advertiser, clips the advertisement, etc.). This effectiveness is further tracked across applications and/or platforms to capture reach, frequency, and duration of a particular advertising campaign for a user. The marketplace platform secures user identification for privacy reasons from advertising entities that provide the advertisements.
摘要:
On a mobile communication device there are many more possible workflows that could be followed given the available functions of that device. These may include, but are not limited to, “click to call”, “click to locate”, “click to SMS”, “click to send a picture”, “click to handle later”, and can be constrained only by the available and accessible functionality of the user's device. A list of actions to be made available associated with an advertisement are provided along with an iconic visual representation of those actions for the user to identify what the resultant workflow will be if they activate the action. The list can be presented as selectable actions within the advertisement, on a sub menu activated by a dedicated device key or assigned softkey, or directly activated by using dedicated device keys or assigned soft keys, or other user-to-device interaction methods.
摘要:
Methods and apparatus for scheduling a content update of a mobile widget are provided. The method may include receiving a widget update consideration. The method may also include generating a content update schedule for a mobile widget based on the update consideration. Further, the method may include storing the generated content update schedule for use in updating a content of the mobile widget.
摘要:
Disclosed is a method and an apparatus that use wavelet transforms for information to be transmitted to a wireless channel. The method includes determining a wavelet transform using at least a parameter set, the parameter set configured to select one of a plurality of wavelets; modulating an input signal into a modulated output signal using the wavelet transform, wherein the modulated output signal is suitable for transmission over a channel; and responsive to information received from a feedback path, modifying at least a portion of the parameter set based at least in part on the received information.
摘要:
Apparatus, and an associated method, for selectably permitting data to be scheduled and transmitted to effectuate a data service, such as a WAP-based service. Power control commands generated pursuant to separate communications by way of a dedicated air interface link are monitored. Responsive to values of the power control commands, data is either permitted to be transmitted or prevented form being transmitted, depending upon channel conditions upon which the data bursts are to be transmitted.
摘要:
An adaptive media distribution system provides an on demand user experience across a limited throughput wireless network by selectively utilizing available storage on a handheld communication device, taking advantage of increased availability of extended memory solutions. Creation of an adaptable user interface (UI) widget (e.g., Trig) serves as a near real-time mechanism for delivery of media content, overcoming the over-the-air latency and difficulties with streaming interoperability. Yet, for handheld communication devices with limited storage, the adaptive media distribution system further allows legacy devices to receive on demand services via streaming, albeit with the requisite relatively long latency associated with cellular multimedia services.
摘要:
Methods and apparatus for accessing licensable items unique to a geographic area via a wireless device are provided. The method and apparatus may include obtaining access to licensable items available in a first location of the wireless device. The methods and apparatus may further include downloading a licensable item. The licensable item is associated with a license providing the wireless device with a right to distribute the licensable item. The methods and apparatus may also include leaving a virtual copy of the licensable item in a second location of the wireless device different from the first location using the right to distribute.
摘要:
A method of recording activity at a wireless device is provided. The method includes receiving a record command, determining a user activity at the wireless device, and determining available memory at the wireless device. The method further includes recording the user activity to create a device recording at least partially based on the user activity and the available memory.
摘要:
Apparatus and methods for transport optimization for widget content delivery includes obtaining updated content corresponding to a mobile widget having a plurality of informational hierarchical depths, and obtaining user navigation pattern historical data corresponding to the mobile widget, wherein the user navigation pattern historical data corresponds to the plurality of informational hierarchical depths. The aspects also include obtaining a first informational hierarchical depth range for inclusion in a first content update message for delivery to a device, wherein the first informational hierarchical depth range is based on the user navigation pattern historical data. Further, the aspects include generating a content update message with a first portion of the updated content corresponding to the first informational hierarchical depth range. Optionally, the aspects further include reducing a size of the first portion of the updated content in the first content update message, thereby defining a first compressed portion of the updated content.
摘要:
Apparatus, and an associated method, for initiating gain control in a radio communication system. Determinations are made as to a required range of gains at which gain elements of a transmitter must be operated to ensure that a communication service is performed at a selected QoS level. The range of channel gains is sent pursuant to service negotiations as part of an offered gain message. Gain control is effectuated therefrom.