公开(公告)号：US10134059B2

公开(公告)日：2018-11-20

申请号：US14586732

申请日：2014-12-30

Applicant: SPOTIFY AB

Inventor： Kinshuk Mishra ,  Alex Sarkesian ,  Ajay Kalia ,  Michael Becker

IPC: H04N7/025 ,  H04N7/10 ,  G06Q30/02 ,  H04N21/435 ,  H04N21/81 ,  H04N21/6587 ,  H04N21/439 ,  H04L29/06 ,  H04N21/258 ,  H04N21/234 ,  H04N21/2668

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

公开(公告)号：US20150319479A1

公开(公告)日：2015-11-05

申请号：US14586732

申请日：2014-12-30

Applicant: SPOTIFY AB

Inventor： Kinshuk Mishra ,  Alex Sarkesian ,  Ajay Kalia ,  Michael Becker

IPC: H04N21/435 ,  H04N21/6587 ,  H04N21/439 ,  H04N21/81

CPC classification number: G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0277 ,  H04N21/23424 ,  H04N21/25841 ,  H04N21/25891 ,  H04N21/2668

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括用于提供音乐风格的广告或其他赞助商定向内容的支持。 元数据描述了可以流式传输或以其他方式提供给用户的媒体设备的媒体内容。 媒体流逻辑和定位服务分析播放的媒体内容，并且选择与该内容一起传送的广告。 例如，系统可以确定在会话期间流传的音乐的流派，节奏或心情，并且选择针对音乐风格的广告。 与用户相关联的信息，例如他们的位置，可用于预测他们的心情，并选择适当的广告。 还可以基于例如播放列表描述或歌词的分析来选择广告。