公开(公告)号：US20140304328A1

公开(公告)日：2014-10-09

申请号：US14308313

申请日：2014-06-18

Applicant: Sony Computer Entertainment America LLC

Inventor： Allister Capati ,  Ennin Huang

IPC: H04L29/08

CPC classification number: H04L67/22 ,  A63F13/61 ,  A63F13/75 ,  A63F13/77 ,  A63F2300/535 ,  A63F2300/5506 ,  A63F2300/552 ,  A63F2300/5573 ,  A63F2300/5586 ,  G06F8/71 ,  G06F15/16 ,  G06F17/00 ,  G06F17/30 ,  G06F17/30029 ,  G06F17/30867 ,  G06F21/00 ,  G06F21/10 ,  G06F2221/2101 ,  G06F2221/2109 ,  G06F2221/2135 ,  G06F2221/2141 ,  G06F2221/2143 ,  G06Q30/02 ,  G06Q30/0277 ,  H04L63/08 ,  H04L67/10 ,  H04L67/20 ,  H04L67/28 ,  H04L67/303 ,  H04L67/34 ,  H04L67/42

Abstract: Embodiments of the present invention address delivery of content, including advertising, in an online or networked digital environment. Undesirable content or content that needs to be removed from the digital environment may be eliminated through invocation of a ‘kill switch’ that terminates further delivery of the aforementioned content. The ‘kill switch’ may also eliminate certain instantiations of that content already delivered to end-user client devices. In order to lessen the need for termination of content following delivery to the digital environment, content developers and content providers may view content scheduled for delivery in digital environment ‘mock ups’ prior to actual delivery. Content developers and content providers, too, may control certain attributes related to content scheduled for delivery to further obviate post-delivery termination or modification.

Abstract translation: 本发明的实施例解决了在在线或联网的数字环境中的内容的传送，包括广告。 需要从数字环境中移除的不希望的内容或内容可以通过调用终止上述内容的进一步递送的“杀死开关”来消除。 “杀死开关”也可以消除已经传递给终端用户客户端设备的某些实例。 为了减少在传送到数字环境后终止内容的需要，内容开发人员和内容提供商可以在实际交付之前查看预定在数字环境“模拟”中传送的内容。 内容开发人员和内容提供商也可以控制与预定发送的内容相关的某些属性，以进一步避免交付后终止或修改。