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    INTERACTIVE TELEVISION PROGRAM GUIDE WITH PASSIVE CONTENT
    1.
    发明申请
    INTERACTIVE TELEVISION PROGRAM GUIDE WITH PASSIVE CONTENT 有权
    互动电视节目指南与被动内容

    公开(公告)号：US20120017243A1

    公开(公告)日：2012-01-19

    申请号：US13185242

    申请日：2011-07-18

    申请人： Steven J. Reynolds ,  David M. Berezowski ,  Robert A. Knee ,  Michael D. Ellis ,  Joshua A. Rosenthol ,  William Hein

    发明人： Steven J. Reynolds ,  David M. Berezowski ,  Robert A. Knee ,  Michael D. Ellis ,  Joshua A. Rosenthol ,  William Hein

    IPC分类号： H04N21/47

    CPC分类号： H04N21/4821 ,  H04N5/44543 ,  H04N5/45 ,  H04N7/163 ,  H04N21/482 ,  H04N21/812 ,  H04N21/8549

    摘要： A hybrid passive-interactive program guide is generated by combining the features of an interactive program guide with the passive video portion of a passive program guide. The interactive guide may replace passive listings with interactive listings, replace passive features with interactive features, provide supplemental advertisements, or replace passive tagging information with interactive tagging information. Users may be provided with an opportunity to purchase a program or product being advertised, to view listings for segments aired in the video portion of the passive guide, to schedule reminders for listings or video segments that are displayed by the passive guide, or to schedule video segments and related information for recording.

    摘要翻译： 通过将交互式节目指南的特征与被动节目指南的被动视频部分相结合，生成混合无源交互节目指南。 交互式指南可以用交互式列表取代被动列表，用被动特征替换交互功能，提供补充广告，或者用被动标签信息替代交互式标签信息。 可以向用户提供购买正在被广告的节目或产品的机会，以查看被动向导的视频部分中播出的片段的列表，以调度由被动向导显示的列表或视频片段的提醒，或者调度 视频片段和相关信息进行录制。

    Interactive television program guide with passive content
    2.
    发明授权
    Interactive television program guide with passive content 有权
    互动电视节目指南与被动内容

    公开(公告)号：US08006264B2

    公开(公告)日：2011-08-23

    申请号：US11080321

    申请日：2005-03-15

    申请人： Steven J. Reynolds ,  David M. Berezowski ,  Robert A. Knee ,  Michael D. Ellis ,  Joshua A. Rosenthol ,  William Hein

    发明人： Steven J. Reynolds ,  David M. Berezowski ,  Robert A. Knee ,  Michael D. Ellis ,  Joshua A. Rosenthol ,  William Hein

    IPC分类号： H04N5/445

    CPC分类号： H04N21/4821 ,  H04N5/44543 ,  H04N5/45 ,  H04N7/163 ,  H04N21/482 ,  H04N21/812 ,  H04N21/8549

    摘要： A hybrid passive-interactive program guide is generated by combining the features of an interactive program guide with the passive video portion of a passive program guide. The interactive guide may replace passive listings with interactive listings, replace passive features with interactive features, provide supplemental advertisements, or replace passive tagging information with interactive tagging information. Users may be provided with an opportunity to purchase a program or product being advertised, to view listings for segments aired in the video portion of the passive guide, to schedule reminders for listings or video segments that are displayed by the passive guide, or to schedule video segments and related information for recording.

    摘要翻译： 通过将交互式节目指南的特征与被动节目指南的被动视频部分相结合，生成混合无源交互节目指南。 交互式指南可以用交互式列表取代被动列表，用被动特征替换交互功能，提供补充广告，或者用被动标签信息替代交互式标签信息。 可以向用户提供购买正在被广告的节目或产品的机会，以查看被动向导的视频部分中播出的片段的列表，以调度由被动向导显示的列表或视频片段的提醒，或者调度 视频片段和相关信息进行录制。

    Interactive television program guide with passive content
    4.
    发明授权
    Interactive television program guide with passive content 有权
    互动电视节目指南与被动内容

    公开(公告)号：US06934963B1

    公开(公告)日：2005-08-23

    申请号：US09400391

    申请日：1999-09-21

    申请人： Steven J. Reynolds ,  David M. Berezowski ,  Robert A. Knee ,  Michael D. Ellis ,  Joshua A. Rosenthol ,  William Hein

    发明人： Steven J. Reynolds ,  David M. Berezowski ,  Robert A. Knee ,  Michael D. Ellis ,  Joshua A. Rosenthol ,  William Hein

    IPC分类号： H04N5/445

    CPC分类号： H04N21/4821 ,  H04N5/44543 ,  H04N5/45 ,  H04N7/163 ,  H04N21/482 ,  H04N21/812 ,  H04N21/8549

    摘要： A hybrid passive-interactive program guide is generated by combining the features of an interactive program guide with the passive video portion of a passive program guide. The interactive guide may replace passive listings with interactive listings, replace passive features with interactive features, provide supplemental advertisements, or replace passive tagging information with interactive tagging information. Users may be provided with an opportunity to purchase a program or product being advertised, to view listings for segments aired in the video portion of the passive guide, to schedule reminders for listings or video segments that are displayed by the passive guide, or to schedule video segments and related information for recording.

    摘要翻译： 通过将交互式节目指南的特征与被动节目指南的被动视频部分相结合，生成混合无源交互节目指南。 交互式指南可以用交互式列表取代被动列表，用被动特征替换交互功能，提供补充广告，或者用被动标签信息替代交互式标签信息。 可以向用户提供购买正在被广告的节目或产品的机会，以查看被动向导的视频部分中播出的片段的列表，以调度由被动向导显示的列表或视频片段的提醒，或者调度 视频片段和相关信息进行录制。

    SYSTEMS AND METHODS FOR ADVERTISING TELEVISION NETWORKS, CHANNELS, AND PROGRAMS
    8.
    发明申请
    SYSTEMS AND METHODS FOR ADVERTISING TELEVISION NETWORKS, CHANNELS, AND PROGRAMS 有权
    广播电视网络，频道和节目的系统和方法

    公开(公告)号：US20090228912A1

    公开(公告)日：2009-09-10

    申请号：US12400649

    申请日：2009-03-09

    申请人： Steven J. Reynolds ,  Robert A. Knee ,  Michael D. Ellis

    发明人： Steven J. Reynolds ,  Robert A. Knee ,  Michael D. Ellis

    IPC分类号： H04N5/445 ,  H04N7/16 ,  H04N7/025

    CPC分类号： H04N21/44222 ,  H04N5/44543 ,  H04N21/478 ,  H04N21/812

    摘要： The present invention allows control of the presentation of advertisements that are associated with television networks, channels, and programs, and enables a single broadcasting of each advertisement associated with a network to be made to numerous television systems in parallel. The presentation of advertisements that are associated with television networks, channels, and programs is controlled in the present invention by determining at television viewer equipment whether the television networks, channels, or programs with which the advertisements are associated are unavailable to the television viewer or are undesirable to the television viewer. Once this determination has been made, the television viewer equipment then presents the advertisements, or selects and presents suitable alternative advertisements. A single broadcasting of each network advertisement to all television systems is enabled in the present invention by broadcasting each advertisement with a network identifier to all television systems. At the television systems, the network identifier and channel map or program guide information located in television viewer equipment are then used by an interactive program guide or other application running in the television viewer equipment to determine whether a local affiliate for that network is available and not designated as undesirable by the television viewer. If the local affiliate is available and not designated as undesirable, the advertisement is then presented to the television viewer, otherwise a suitable alternative advertisement is then identified and presented to the television viewer.

    摘要翻译： 本发明允许控制与电视网络，频道和节目相关联的广告的呈现，并且使与网络相关联的每个广告的单个广播能够并行地制作到许多电视系统。 在电视观看设备中，通过在电视观众设备判断广告关联的电视网络，频道或节目对于电视观看者是不可用的，在本发明中控制与电视网络，频道和节目相关联的广告的呈现 不利于电视观众。 一旦做出了这个确定，电视观看器设备就会呈现广告，或选择和呈现合适的替代广告。 在本发明中，通过向所有的电视系统广播具有网络标识符的每个广告来实现对所有电视系统的每个网络广告的单次广播。 在电视系统中，位于电视观看器设备中的网络标识符和频道地图或节目指南信息随后由在电视观看器设备中运行的交互节目指南或其他应用程序使用，以确定该网络的本地分支机构是否可用 由电视观众指定为不希望的。 如果本地分支机构可用并且未被指定为不期望的，则该广告然后被呈现给电视观众，否则合适的替代广告然后被识别并呈现给电视观众。

    INTERACTIVE TELEVISION PROGRAM GUIDE SYSTEM FOR DETERMINING USER VALUES FOR DEMOGRAPHIC CATEGORIES
    10.
    发明申请
    INTERACTIVE TELEVISION PROGRAM GUIDE SYSTEM FOR DETERMINING USER VALUES FOR DEMOGRAPHIC CATEGORIES 有权
    用于确定人口统计类别用户价值的交互式电视节目指南系统

    公开(公告)号：US20110088060A1

    公开(公告)日：2011-04-14

    申请号：US12905467

    申请日：2010-10-15

    申请人： Robert A. Knee ,  Steven J. Reynolds ,  Michael D. Ellis ,  Joel G. Hassell

    发明人： Robert A. Knee ,  Steven J. Reynolds ,  Michael D. Ellis ,  Joel G. Hassell

    IPC分类号： H04N7/025

    CPC分类号： H04N21/25883 ,  H04N7/163 ,  H04N7/17318 ,  H04N21/235 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/4662 ,  H04N21/8106 ,  H04N21/812

    摘要： An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed. Those advertisements determined to be displayable based upon the comparison are then displayed.

    摘要翻译： 提供了一种用于确定用于人口统计类别的用户输入值的交互式电视节目指南系统。 该系统包括具有用于接收用于交互式电视节目指南的节目指南信息的接收机的用户电视设备，用于从诸如遥控器的用户接口接收用户输入的用户输入接收机，利用接收到的用户输入来确定用户的微处理器 用于人口统计类别的值，以及用于存储确定的用户值的存储器。 在用于将广告定位到交互式电视节目指南的用户的系统的一个说明性用途中，接收机还接收广告，其中广告具有用于指定人口统计类别的预选值。 优选使用微处理器的用户电视设备将与广告相关联的指定人口统计类别的预选值与存储在存储器中的相应人口统计类别的值进行比较，以确定应显示哪些广告。 然后显示基于比较确定为可显示的那些广告。