Methods and apparatus for revenue-optimized delivery of content in a network
    1.
    发明授权
    Methods and apparatus for revenue-optimized delivery of content in a network 有权
    用于网络中内容收益优化传送的方法和设备

    公开(公告)号:US08959563B2

    公开(公告)日:2015-02-17

    申请号:US13351185

    申请日:2012-01-16

    摘要: Methods and apparatus for optimizing the distribution and delivery of multimedia or other content within a content-based network. In one embodiment, the network comprises a broadcast switched cable television network, which utilizes a Network optimization controller (NOC) that processes subscriber program viewing requests to identify options available to fulfill the request (including, e.g., the creation of one or more “microcasts” specifically targeting one or more users), and evaluate these options to determine one that optimizes network operation. The NOC performs these decisions by considering various parameters including network resource availability, type of CPE, subscriber's targeted advertisement profile, and business rules programmed by operator of the network. Business methods based on such network optimization are also described.

    摘要翻译: 用于优化基于内容的网络内的多媒体或其他内容的分发和传递的方法和装置。 在一个实施例中,网络包括广播交换有线电视网络,其利用网络优化控制器(NOC)来处理订户节目观看请求以识别可用于完成请求的选项(包括例如创建一个或多个“微播 “专门针对一个或多个用户),并评估这些选项以确定优化网络操作的选项。 NOC通过考虑网络资源可用性,CPE类型,订户的目标广告简档以及由网络运营商编程的业务规则等各种参数来执行这些决定。 还描述了基于这样的网络优化的业务方法。

    METHODS AND APPARATUS FOR REVENUE-OPTIMIZED DELIVERY OF CONTENT IN A NETWORK
    2.
    发明申请
    METHODS AND APPARATUS FOR REVENUE-OPTIMIZED DELIVERY OF CONTENT IN A NETWORK 有权
    网络收入优化交付内容的方法和装置

    公开(公告)号:US20120185899A1

    公开(公告)日:2012-07-19

    申请号:US13351185

    申请日:2012-01-16

    IPC分类号: H04N21/25 H04N21/458

    摘要: Methods and apparatus for optimizing the distribution and delivery of multimedia or other content within a content-based network. In one embodiment, the network comprises a broadcast switched cable television network, which utilizes a Network optimization controller (NOC) that processes subscriber program viewing requests to identify options available to fulfill the request (including, e.g., the creation of one or more “microcasts” specifically targeting one or more users), and evaluate these options to determine one that optimizes network operation. The NOC performs these decisions by considering various parameters including network resource availability, type of CPE, subscriber's targeted advertisement profile, and business rules programmed by operator of the network. Business methods based on such network optimization are also described.

    摘要翻译: 用于优化基于内容的网络内的多媒体或其他内容的分发和传递的方法和装置。 在一个实施例中,网络包括广播交换有线电视网络,其利用网络优化控制器(NOC)来处理订户节目观看请求以识别可用于完成请求的选项(包括例如创建一个或多个“微播 “专门针对一个或多个用户),并评估这些选项以确定优化网络操作的选项。 NOC通过考虑网络资源可用性,CPE类型,订户的目标广告简档以及由网络运营商编程的业务规则等各种参数来执行这些决定。 还描述了基于这样的网络优化的业务方法。

    Methods and apparatus for revenue-optimized delivery of content in a network
    3.
    发明申请
    Methods and apparatus for revenue-optimized delivery of content in a network 有权
    用于网络中内容收益优化传送的方法和设备

    公开(公告)号:US20090100459A1

    公开(公告)日:2009-04-16

    申请号:US11974700

    申请日:2007-10-15

    IPC分类号: H04N7/173

    摘要: Methods and apparatus for optimizing the distribution and delivery of multimedia or other content within a content-based network. In one embodiment, the network comprises a broadcast switched cable television network, which utilizes a Network optimization controller (NOC) that processes subscriber program viewing requests to identify options available to fulfill the request (including, e.g., the creation of one or more “microcasts” specifically targeting one or more users), and evaluate these options to determine one that optimizes network operation. The NOC performs these decisions by considering various parameters including network resource availability, type of CPE, subscriber's targeted advertisement profile, and business rules programmed by operator of the network. Business methods based on such network optimization are also described.

    摘要翻译: 用于优化基于内容的网络内的多媒体或其他内容的分发和传递的方法和装置。 在一个实施例中,网络包括广播交换有线电视网络,其利用网络优化控制器(NOC)来处理订户节目观看请求以识别可用于完成请求的选项(包括例如创建一个或多个“微播 “专门针对一个或多个用户),并评估这些选项以确定优化网络操作的选项。 NOC通过考虑网络资源可用性,CPE类型,订户的目标广告简档以及由网络运营商编程的业务规则等各种参数来执行这些决定。 还描述了基于这样的网络优化的业务方法。

    Methods and apparatus for revenue-optimized delivery of content in a network
    4.
    发明授权
    Methods and apparatus for revenue-optimized delivery of content in a network 有权
    用于网络中内容收益优化传送的方法和设备

    公开(公告)号:US08099757B2

    公开(公告)日:2012-01-17

    申请号:US11974700

    申请日:2007-10-15

    IPC分类号: H04N7/16 H04N7/173

    摘要: Methods and apparatus for optimizing the distribution and delivery of multimedia or other content within a content-based network. In one embodiment, the network comprises a broadcast switched cable television network, which utilizes a Network optimization controller (NOC) that processes subscriber program viewing requests to identify options available to fulfill the request (including, e.g., the creation of one or more “microcasts” specifically targeting one or more users), and evaluate these options to determine one that optimizes network operation. The NOC performs these decisions by considering various parameters including network resource availability, type of CPE, subscriber's targeted advertisement profile, and business rules programmed by operator of the network.

    摘要翻译: 用于优化基于内容的网络内的多媒体或其他内容的分发和传递的方法和装置。 在一个实施例中,网络包括广播交换有线电视网络,其利用网络优化控制器(NOC)来处理订户节目观看请求以识别可用于完成请求的选项(包括例如创建一个或多个“微播 “专门针对一个或多个用户),并评估这些选项以确定优化网络操作的选项。 NOC通过考虑网络资源可用性,CPE类型,订户的目标广告简档以及由网络运营商编程的业务规则等各种参数来执行这些决定。

    SYSTEM AND METHOD FOR SELECTING AND DELIVERING ADS BASED ON CROSS-PLATFORM ACTIVITY
    6.
    发明申请
    SYSTEM AND METHOD FOR SELECTING AND DELIVERING ADS BASED ON CROSS-PLATFORM ACTIVITY 有权
    基于跨平台活动选择和传递ADS的系统和方法

    公开(公告)号:US20090158320A1

    公开(公告)日:2009-06-18

    申请号:US11955758

    申请日:2007-12-13

    IPC分类号: H04N7/10

    摘要: A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.

    摘要翻译: 跨平台广告系统利用观看数据,浏览数据和电话呼叫数据来建立用户帐户简档,以及可选地,在用户帐户处的用户的用户简档。 广告选择处理器基于订户帐户简档和可选地用户简档来选择广告。 广告传送处理器将所选广告传送到与用户帐户相关联的设备。