公开(公告)号：US11941665B2

公开(公告)日：2024-03-26

申请号：US15279073

申请日：2016-09-28

申请人： WIDEORBIT LLC

发明人： Tyler Wallace Box ,  David Bridges ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Sean Trigony

IPC分类号： G06Q30/0273 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/08 ,  H04N21/234 ,  H04N21/2543 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/81

CPC分类号： G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0249 ,  G06Q30/08 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

摘要： Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.

公开(公告)号：US20230038032A1

公开(公告)日：2023-02-09

申请号：US17974423

申请日：2022-10-26

申请人： WideOrbit LLC

发明人： Tyler Wallace Box ,  David Bridges ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Sean Trigony ,  Alexander Meyer

IPC分类号： G06Q30/02 ,  G06Q30/08 ,  H04N21/234 ,  H04N21/2543 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/81

摘要： Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.

公开(公告)号：US11157968B2

公开(公告)日：2021-10-26

申请号：US15448228

申请日：2017-03-02

申请人： WIDEORBIT LLC

发明人： Tyler Wallace Box ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Ola Tiverman ,  Sean Trigony ,  Stacey N. Young

IPC分类号： G06Q30/02

摘要： Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.

公开(公告)号：US11521241B2

公开(公告)日：2022-12-06

申请号：US15279069

申请日：2016-09-28

申请人： WIDEORBIT LLC

发明人： Tyler Wallace Box ,  David Bridges ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Sean Trigony ,  Alexander Meyer

IPC分类号： G06Q30/00 ,  G06Q30/02 ,  G06Q30/08 ,  H04N21/234 ,  H04N21/2543 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/81

摘要： Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.