公开(公告)号：US20050251443A1

公开(公告)日：2005-11-10

申请号：US10841827

申请日：2004-05-10

申请人： Wesley Chan ,  Sumit Agarwal ,  Leora Wiseman ,  Amy Koch ,  Rama Ranganath

发明人： Wesley Chan ,  Sumit Agarwal ,  Leora Wiseman ,  Amy Koch ,  Rama Ranganath

IPC分类号： G06F17/21 ,  G06F17/30 ,  G06Q30/00 ,  G06F17/60

CPC分类号： G06Q30/02 ,  G06F16/955 ,  G06Q30/0276

摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

摘要翻译： 提出了形成图形广告的系统和方法。 所公开的技术确保图形广告与可用空间和行业标准尺寸兼容。 这些技术还允许将链接插入到图形广告中，其中链接被配置为使得激活用户不会接收不想要的材料。

公开(公告)号：US20050251399A1

公开(公告)日：2005-11-10

申请号：US10841834

申请日：2004-05-10

申请人： Sumit Agarwal ,  Wesley Chan ,  Leora Wiseman

发明人： Sumit Agarwal ,  Wesley Chan ,  Leora Wiseman

IPC分类号： G06F17/30 ,  G06F17/60

CPC分类号： G06F17/3089 ,  G06F17/30867 ,  G06Q30/0601

摘要： A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more rating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information.

摘要翻译： 提供了一种用于评估包括图像的文档的系统和方法。 收到一份文件进行分发。 从一个或多个评级实体接收与该文档相关联的评级信息。 所述一个或多个评级实体中的至少一个包括用于确定与图像相关联的评级信息的处理器。 该文件根据评级信息被批准分发。

公开(公告)号：US20050144069A1

公开(公告)日：2005-06-30

申请号：US10742791

申请日：2003-12-23

申请人： Leora Wiseman ,  Sumit Agarwal

发明人： Leora Wiseman ,  Sumit Agarwal

IPC分类号： G06Q30/00 ,  G06F17/60

CPC分类号： G06Q30/0261 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0263 ,  G06Q30/0269

摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

摘要翻译： 系统和方法针对目标图形广告，其可涉及识别与实体（例如，广告商）相关联的图形广告; 将一个或多个概念与图形广告相关联; 接收与概念相关联的广告的请求; 以及递送与所述概念相关联的图形广告，其中所述图形广告基于所述概念的广告之间的排名来定位以进行显示，所述排名至少基于由所述实体提供的价格参数量。

公开(公告)号：US08468048B2

公开(公告)日：2013-06-18

申请号：US11112732

申请日：2005-04-22

申请人： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

发明人： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0263 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

摘要： One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

摘要翻译： 可以接受关于一个或多个属性的一个或多个关键字和/或关于一个或多个属性的信息，并且可以使用关键字和/或属性信息中的至少一些来确定一组或多个分类类别的集合， 集群。 确定的分类类别可以作为广告定位建议呈现给广告用户。 每个分类类别可以具有参与广告网络的至少一个关联属性（例如，Web文档）。 可以接受广告商对建议的分类类别的选择，并且广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的每个属性。 或者，这样的属性可以作为广告定向建议呈现给广告用户。

公开(公告)号：US20060242012A1

公开(公告)日：2006-10-26

申请号：US11112715

申请日：2005-04-22

申请人： Sumit Agarwal ,  Brian Axe ,  Gregory Badros ,  Gokul Rajaram ,  Hunter Walk ,  Leora Wiseman

发明人： Sumit Agarwal ,  Brian Axe ,  Gregory Badros ,  Gokul Rajaram ,  Hunter Walk ,  Leora Wiseman

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0272 ,  G06Q30/0273

摘要： An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.

摘要翻译： 广告客户可以请求在不参与广告网络的资源（在线或离线）上做广告。 广告商可以指定在其他约束（例如，时间，地理位置定位等）上广告投放广告的费用。广告网络或独立实体可以联系非参与属性，并且可以包括信息 关于广告客户在财产广告中表达的兴趣。 信息可能是一些价值聚合在一些广告客户。 联系的形式（例如，电子邮件，电话呼叫，亲自访问等）可以是表达的兴趣水平的函数。

公开(公告)号：US20060242013A1

公开(公告)日：2006-10-26

申请号：US11112732

申请日：2005-04-22

申请人： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

发明人： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0263 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

摘要： One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information. Each of the taxonomy categories may be a vertical category, and at least one of the set of one or more determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each of the taxonomy categories may have at least one property (e.g., Web document), that participates in an advertising network, associated with it. An advertiser selection of a suggested taxonomy category may be accepted, the serving of an ad of the advertiser may be targeted to each of the at least one property (e.g., Web document) associated with the selected suggested taxonomy category. An offer for association with the selected suggested taxonomy category may be provided by the advertiser. A set of one or more properties (e.g., Web documents) may be determined using at least some of the determined one or more taxonomy categories. Such properties (perhaps along with viewing information) may be presented to an advertising user as an ad targeting suggestion. A suggested property (e.g., Web document) may be selected by a user. If so, the serving of an ad of the advertiser may be targeted to the selected suggested property. An offer for association with the selected suggested document may be accepted from the advertiser. The set of one or more taxonomy categories may be performed by determining a set of one or more semantic clusters (e.g., term co-occurrence clusters) using the accepted keyword(s) and/or property information, and determining a set of one or more taxonomy categories using at least some of the one or more semantic clusters.

摘要翻译： 可以接受关于一个或多个属性的一个或多个关键字和/或信息，并且可以使用至少一些关键字和/或属性信息来确定一组或多个分类类别的集合。 每个分类类别可以是垂直类别，并且一组或多个确定的分类类别中的至少一个可以作为广告定向建议呈现给广告用户。 每个分类类别可以具有至少一个参与与其相关联的广告网络的属性（例如，Web文档）。 可以接受对所建议的分类类别的广告商选择，广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的至少一个属性（例如，Web文档）中的每一个。 广告客户可以提供与所选建议分类类别相关联的优惠。 可以使用所确定的一个或多个分类类别中的至少一些来确定一组一个或多个属性（例如，Web文档）。 这些属性（可能与查看信息一起）可以作为广告定位建议呈现给广告用户。 用户可以选择建议的属性（例如，Web文档）。 如果是，则可以将广告商的广告的投放定向到所选择的建议属性。 可以从广告商接受与所选建议文档的关联的提议。 可以通过使用所接受的关键字和/或属性信息确定一个或多个语义聚类（例如，术语同现集群）的集合来执行一个或多个分类类别的集合，以及确定一组或多个 使用至少一个一个或多个语义聚类的更多分类法类别。

公开(公告)号：US20050223002A1

公开(公告)日：2005-10-06

申请号：US10812417

申请日：2004-03-30

申请人： Sumit Agarwal ,  Gokul Rajaram ,  Leora Wiseman

发明人： Sumit Agarwal ,  Gokul Rajaram ,  Leora Wiseman

IPC分类号： G06F17/30 ,  G06Q30/00

CPC分类号： G06Q30/02 ,  G06F17/30864 ,  G06Q30/0258 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99935 ,  Y10S707/99937

摘要： A system and method for rating an electronic document such as an advertisement. Rating information is received from one or more evaluators. A signal relevant to a criteria is received and a determination is made whether to deliver the document in response to the signal based on the criteria and the rating information from the one or more evaluators.

摘要翻译： 用于对诸如广告之类的电子文档进行评级的系统和方法。 从一个或多个评估者收到评级信息。 接收与标准相关的信号，并且确定是否根据来自一个或多个评估者的标准和评级信息响应于信号来递送文档。

公开(公告)号：US08566353B2

公开(公告)日：2013-10-22

申请号：US12388365

申请日：2009-02-18

申请人： Michael Fink ,  Ryan Junee ,  Sigalit Bar ,  Aviad Barzilai ,  Isaac Elias ,  Julian Frumar ,  Herbert Ho ,  Nir Kerem ,  Simon Ratner ,  Jasson Arthur Schrock ,  Ran Tavory ,  Virginia Wang ,  Leora Wiseman ,  Shanmugavelayutham Muthukrishnan ,  Mihai Badoiu ,  Ankur Bhargava ,  Igor Kofman

发明人： Michael Fink ,  Ryan Junee ,  Sigalit Bar ,  Aviad Barzilai ,  Isaac Elias ,  Julian Frumar ,  Herbert Ho ,  Nir Kerem ,  Simon Ratner ,  Jasson Arthur Schrock ,  Ran Tavory ,  Virginia Wang ,  Leora Wiseman ,  Shanmugavelayutham Muthukrishnan ,  Mihai Badoiu ,  Ankur Bhargava ,  Igor Kofman

IPC分类号： G06F17/30

CPC分类号： G06F3/0482 ,  A63F2300/6018 ,  A63F2300/632 ,  A63F2300/69 ,  G06F3/048 ,  G06F17/3082 ,  H04N7/17318 ,  H04N21/252 ,  H04N21/25875 ,  H04N21/2743 ,  H04N21/454 ,  H04N21/47205 ,  H04N21/4781 ,  H04N21/8541 ,  H04N21/8583

摘要： Systems and methods are provided for adding and displaying interactive annotations for existing online hosted videos. A graphical annotation interface allows the creation of annotations and association of the annotations with a video. Annotations may be of different types and have different functionality, such as altering the appearance and/or behavior of an existing video, e.g. by supplementing it with text, allowing linking to other videos or web pages, or pausing playback of the video. Authentication of a user desiring to perform annotation of a video may be performed in various manners, such as by checking a uniform resource locator (URL) against an existing list, checking a user identifier against an access list, and the like. As a result of authentication, a user is accorded the appropriate annotation abilities, such as full annotation, no annotation, or annotation restricted to a particular temporal or spatial portion of the video.

摘要翻译： 提供了系统和方法，用于添加和显示现有在线托管视频的交互式注释。 图形注释界面允许创建注释和注释与视频的关联。 注释可以是不同类型的并且具有不同的功能，例如改变现有视频的外观和/或行为，例如， 通过补充文本，允许链接到其他视频或网页，或暂停播放视频。 期望执行视频注释的用户的认证可以以各种方式执行，例如通过针对现有列表检查统一资源定位符（URL），针对访问列表检查用户标识符等。 作为认证的结果，给予用户适当的注释能力，诸如完全注释，无注释或限制于视频的特定时间或空间部分的注释。

公开(公告)号：US20080040221A1

公开(公告)日：2008-02-14

申请号：US11836011

申请日：2007-08-08

申请人： Leora Wiseman ,  Shivakumar Venkataraman ,  Sridhar Ramaswamy

发明人： Leora Wiseman ,  Shivakumar Venkataraman ,  Sridhar Ramaswamy

IPC分类号： G06Q30/00 ,  G06Q40/00

CPC分类号： G06F16/2428 ,  G06F3/0482 ,  G06F3/04842 ,  G06F16/248 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

摘要： An advertisement can be presented by associating a label with an advertisement, receiving input from a user, wherein the input comprises one or more labels, identifying a match between the label associated with the advertisement and the input, and presenting the advertisement to the user. A bid further can be received for presenting the advertisement in response to input from a user that includes the associated label and an advertisement presentation order can be determined based on one or more of the bid, a click-through rate of the advertisement, and a conversion rate of the advertisement. Additionally, a negative label can be associated with the advertisement. Further, an additional input comprising one or more labels can be received from the user, a match can be identified between the negative label and the received additional input, and it can be determined not to present the advertisement based on the identified match.

摘要翻译： 可以通过将标签与广告相关联，从用户接收输入来呈现广告，其中输入包括一个或多个标签，标识与广告相关联的标签与输入之间的匹配，以及向用户呈现广告。 还可以收到用于响应于包括关联标签的用户的输入来呈现广告的投标，并且可以基于投标中的一个或多个，广告的点击率和广告显示顺序来确定广告呈现顺序 广告转换率。 另外，负面标签可以与广告相关联。 此外，可以从用户接收包括一个或多个标签的附加输入，可以在负标签和接收的附加输入之间识别匹配，并且可以基于所识别的匹配来确定不呈现广告。