Abstract:
An advertisement information management method includes associating advertisement information with keyword information. The keyword information is sent externally. Voice information vocally input in a received call is acquired. The voice information is phonetically analyzed to extract text information included in the voice information. From an advertisement information database built with the keyword information and the advertisement information associated with each other, advertisement information associated with keyword information corresponding to the text information is extracted.
Abstract:
An advertisement information managing method includes generating a plurality of identification information, generating a plurality of advertisement information that respectively indexes the plurality of identification information by combining the plurality of identification information with basic advertisement information respectively, and cross-checking the plurality of identification information with input information in a call that is made according to one of the plurality of advertisement information, so as to judge according to which one of the plurality of advertisement information the call is made
Abstract:
An advertising-effectiveness determination method includes receiving a call made based on identification information provided to an information-providing medium in association with advertisement information. The call is connected to a call receiver indicated by the identification information. Input information input into a calling equipment of the call receiver and sent from the calling equipment is received. An effectiveness of the advertisement information is determined based on the received input information.
Abstract:
A server system includes a database having an identification number and a contact destination number as associated information; a storage device for containing the database; a call-accepting unit for accepting a call designating an advertised telephone number from a user's telephone as well as for extracting the identification number therefrom; a contact destination-extracting unit for extracting the contact destination number associated with the identification number from the database; and a connection-processing unit for connecting the call from a user's telephone to the telephone of an advertiser corresponding to the contact destination number according to the extracted contact destination number.
Abstract:
A call receiving device includes an identification information acquisition part configured to acquire identification information by receiving calls each made based on identification information that is explicitly or implicitly provided in a web page and that identifies a call receiver. An information associating part is configured to associate the acquired identification information with discrimination information to discriminate each of the calls. A call connection part is configured to connect each of the calls to the call receiver. A discrimination information sending part is configured to send the discrimination information to the call receiver through the call connected to the call receiver. A discrimination information receiving part is configured to receive the discrimination information input into a predetermined device. A call related information sending part is configured to send, to the predetermined device, call related information indicated by the identification information associated with the discrimination information.