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    Methods and systems for augmenting content displayed on a mobile device
    1.
    发明授权
    Methods and systems for augmenting content displayed on a mobile device 有权
    用于增加在移动设备上显示的内容的方法和系统

    公开(公告)号：US09195774B2

    公开(公告)日：2015-11-24

    申请号：US13236164

    申请日：2011-09-19

    申请人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Stanislav Krichevsky

    发明人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Stanislav Krichevsky

    IPC分类号： G06F15/16 ,  G06F17/30

    CPC分类号： G06F17/30902

    摘要： Techniques for enhancing web content presented with a mobile application are described. Consistent with some embodiments, a contextual content server communicates to a mobile application executing at a mobile computing device, content modification instructions. The content modifications instructions direct the mobile computing device to present modified, or additional, content, generally selected for its relevance to some original content being presented by an application executing at the mobile computing device.

    摘要翻译： 描述了用于增强用移动应用呈现的网页内容的技术。 与一些实施例一致，上下文内容服务器与在移动计算设备上执行的移动应用通信内容修改指令。 所述内容修改指令指示所述移动计算设备呈现通常由与在所述移动计算设备处执行的应用程序呈现的一些原始内容相关的修改或附加的内容。

    METHODS AND SYSTEMS FOR AUGMENTING CONTENT DISPLAYED ON A MOBILE DEVICE
    3.
    发明申请
    METHODS AND SYSTEMS FOR AUGMENTING CONTENT DISPLAYED ON A MOBILE DEVICE 有权
    用于在移动设备上显示内容的方法和系统

    公开(公告)号：US20120072547A1

    公开(公告)日：2012-03-22

    申请号：US13236164

    申请日：2011-09-19

    申请人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Stanislav Krichevsky

    发明人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Stanislav Krichevsky

    IPC分类号： G06F15/16

    CPC分类号： G06F17/30902

    摘要： Techniques for enhancing web content presented with a mobile application are described. Consistent with some embodiments, a contextual content server communicates to a mobile application executing at a mobile computing device, content modification instructions. The content modifications instructions direct the mobile computing device to present modified, or additional, content, generally selected for its relevance to some original content being presented by an application executing at the mobile computing device.

    摘要翻译： 描述了用于增强用移动应用呈现的网页内容的技术。 与一些实施例一致，上下文内容服务器与在移动计算设备上执行的移动应用通信内容修改指令。 所述内容修改指令指示所述移动计算设备呈现通常由与在所述移动计算设备处执行的应用程序呈现的一些原始内容相关的修改或附加的内容。

    METHODS AND SYSTEMS FOR LEVERAGING SOCIAL INFORMATION, INCLUDING A SOCIAL GRAPH, TO IDENTIFY AND PRESENT CONTENT OF INTEREST
    4.
    发明申请
    METHODS AND SYSTEMS FOR LEVERAGING SOCIAL INFORMATION, INCLUDING A SOCIAL GRAPH, TO IDENTIFY AND PRESENT CONTENT OF INTEREST 有权
    涉及社会信息的方法和系统，包括社会图，识别和现在的利益内容

    公开(公告)号：US20120233256A1

    公开(公告)日：2012-09-13

    申请号：US13410069

    申请日：2012-03-01

    申请人： Yoav Shaham ,  Assaf Henkin ,  Itai Brickner ,  Stanislav Krichevsky

    发明人： Yoav Shaham ,  Assaf Henkin ,  Itai Brickner ,  Stanislav Krichevsky

    IPC分类号： G06F15/16

    CPC分类号： G06Q50/01 ,  G06F17/30873 ,  G06Q30/02

    摘要： Techniques for leveraging social information, including a social graph, to identify content likely to be of interest to a user are described. With some embodiments, a content enhancement server receives a request for web-based content that is to be presented with a web page that is being presented at a client computing device. The server will then identify some web-based content that is relevant to a topic or subject matter of the web page, and also popular as determined by analyzing some social information, including in some instances information relating to asocial graph of the viewing user, that is associated with the web-based content. Finally, some items of web-based content are selected, based on a combination of the content's relevance and popularity as indicated by the analysis of the social information. The selected web content is then communicated to the client computing device for presentation with the web page.

    摘要翻译： 描述了利用社交信息（包括社交图）来识别用户可能感兴趣的内容的技术。 利用一些实施例，内容增强服务器接收对要呈现在客户端计算设备上呈现的网页的基于web的内容的请求。 然后，服务器将识别与网页的主题或主题相关的一些基于网络的内容，并且还通过分析一些社交信息（包括在某些情况下与观看用户的社交图相关的信息）来确定的流行 与基于Web的内容相关联。 最后，根据社会信息分析所指出的内容的相关性和受欢迎程度的组合，选择了基于网络的内容的一些项目。 然后将所选择的网络内容传送到客户端计算设备以与网页一起呈现。

    INTERACTIVE LAYER ON TOUCH-BASED DEVICES FOR PRESENTING WEB AND CONTENT PAGES
    6.
    发明申请
    INTERACTIVE LAYER ON TOUCH-BASED DEVICES FOR PRESENTING WEB AND CONTENT PAGES 审中-公开
    用于呈现网页和内容页面的基于触摸的设备的交互式层

    公开(公告)号：US20130328811A1

    公开(公告)日：2013-12-12

    申请号：US13913284

    申请日：2013-06-07

    申请人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Barak Shein ,  Ammiel Kamon

    发明人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Barak Shein ,  Ammiel Kamon

    IPC分类号： G06F3/041

    CPC分类号： G06F3/041 ,  G06F3/0488 ,  G06F16/957

    摘要： Techniques are described for selecting and providing enhanced, interactive content that can be displayed atop web-based content when presented via a touch-enabled display. The enhanced and interactive content is presented in an opener component that has a visual representation that is intended to convey a metaphorical representation of a real-world object, via which a user might naturally and intuitively interact via the touch-enabled display. When the opener component is invoked via a touch-based gesture, pre-loaded content may be presented, or additional functionality may be invoked.

    摘要翻译： 描述了用于选择和提供增强的交互式内容的技术，当通过启用触摸的显示器呈现时，可以在基于web的内容上显示。 增强型和交互式内容被呈现在开启器组件中，其具有旨在传达真实世界对象的隐喻表示的视觉表示，用户可以经由触摸启用显示器自然地和直观地交互。 当通过基于触摸的手势调用开启器组件时，可以呈现预加载的内容，或者可以调用附加的功能。

    Techniques for facilitating on-line contextual analysis and advertising
    9.
    发明申请
    Techniques for facilitating on-line contextual analysis and advertising 审中-公开
    促进在线情境分析和广告的技术

    公开(公告)号：US20100138451A1

    公开(公告)日：2010-06-03

    申请号：US11732694

    申请日：2007-04-03

    申请人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Trond Grenager ,  Daniel Klein

    发明人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Trond Grenager ,  Daniel Klein

    IPC分类号： G06Q30/00 ,  G06F17/30 ,  G06F7/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256

    摘要： Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.

    摘要翻译： 公开了用于促进在计算机网络中实现的在线上下文分析和/或广告操作的各种技术。 根据一些实施例，可以使用各种方面使得广告商能够基于可以向终端用户的计算机系统提供的网页内容的实时分析来向最终用户提供上下文广告促销。 在至少一个实施例中，从实时分析获得的信息可以用于实时地选择上下文相关的信息，广告和/或可以显示给最终用户的其他内容，例如 ，通过实时插入文本标记对象和/或动态内容。 根据具体实施例，可以执行各种操作以适应或修改常规的基于上下文的广告系统以改进各种特征，例如广告相关性估计，点击率估计，广告选择和布局，平衡探索和利用 等等