Entity summarization and comparison
    3.
    发明授权
    Entity summarization and comparison 有权
    实体总结与比较

    公开(公告)号:US09251249B2

    公开(公告)日:2016-02-02

    申请号:US13316838

    申请日:2011-12-12

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30616 G06F17/30687

    摘要: An entity summarization system is described herein that mines the Internet and other data source to provide answers to questions such as the relative sentiment of users towards various brands. The system uses a controlled vocabulary list describing a specific aspect of entities of interest. Given an entity name, the system scans the whole content corpus to collect statistics on the words that occur most frequently in the context of the entity name, taking into account proximity information, to produce a weighted list of vocabulary terms describing the entity. Two entities can be compared by normalizing and comparing their weighted term lists. In some embodiments, the system performs these procedures efficiently by leveraging an N-gram web model. Thus, the system provides an automated way to compare two entities to derive information about how users feel about the entities at any given time.

    摘要翻译: 本文描述了一种实体摘要系统,它利用互联网和其他数据源,为诸如用户对各种品牌的相对情绪等问题提供答案。 该系统使用描述感兴趣实体的特定方面的受控词汇表。 给定一个实体名称,系统扫描整个内容语料库以收集关于在实体名称的上下文中最频繁出现的单词的统计数据,同时考虑到邻近信息,以产生描述实体的词汇术语的加权列表。 通过对其加权项列表进行归一化和比较,可以比较两个实体。 在一些实施例中,系统通过利用N-gram web模型有效地执行这些过程。 因此,该系统提供了一种自动化的方式来比较两个实体以得出关于用户在任何给定时间对实体的感觉的信息。

    ENTITY SUMMARIZATION AND COMPARISON
    4.
    发明申请
    ENTITY SUMMARIZATION AND COMPARISON 有权
    实体概述和比较

    公开(公告)号:US20130151538A1

    公开(公告)日:2013-06-13

    申请号:US13316838

    申请日:2011-12-12

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30616 G06F17/30687

    摘要: An entity summarization system is described herein that mines the Internet and other data source to provide answers to questions such as the relative sentiment of users towards various brands. The system uses a controlled vocabulary list describing a specific aspect of entities of interest. Given an entity name, the system scans the whole content corpus to collect statistics on the words that occur most frequently in the context of the entity name, taking into account proximity information, to produce a weighted list of vocabulary terms describing the entity. Two entities can be compared by normalizing and comparing their weighted term lists. In some embodiments, the system performs these procedures efficiently by leveraging an N-gram web model. Thus, the system provides an automated way to compare two entities to derive information about how users feel about the entities at any given time.

    摘要翻译: 本文描述了一种实体摘要系统,它利用互联网和其他数据源,为诸如用户对各种品牌的相对情绪等问题提供答案。 该系统使用描述感兴趣实体的特定方面的受控词汇表。 给定一个实体名称,系统扫描整个内容语料库以收集关于在实体名称的上下文中最频繁出现的单词的统计数据,同时考虑到邻近信息,以产生描述实体的词汇术语的加权列表。 通过对其加权项列表进行归一化和比较,可以比较两个实体。 在一些实施例中,系统通过利用N-gram web模型有效地执行这些过程。 因此,该系统提供了一种自动化的方式来比较两个实体以得出关于用户在任何给定时间对实体的感觉的信息。

    SENTIMENT-TARGETING FOR ONLINE ADVERTISEMENT
    5.
    发明申请
    SENTIMENT-TARGETING FOR ONLINE ADVERTISEMENT 审中-公开
    感谢在线广告的宣传

    公开(公告)号:US20130066716A1

    公开(公告)日:2013-03-14

    申请号:US13230720

    申请日:2011-09-12

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/00

    摘要: The various embodiments described in the present disclosure, in at least one aspect, relate to computer-implemented methods of online advertisement. In one embodiment, a method includes, in response to receiving a request for an ad to be provided to a user in an online session, identifying a plurality of ads as candidates for consideration, determining one or more sentiments of a content of the online session, and ranking the plurality of identified ads based at least in part on (i) a correlation between the content of the online session and a content of each identified ad, and (ii) a correlation between the one or more sentiments of the content of the online session and the content of each identified ad.

    摘要翻译: 在至少一个方面,在本公开中描述的各种实施例涉及计算机实现的在线广告的方法。 在一个实施例中,一种方法包括响应于在在线会话中接收到要提供给用户的广告的请求,将多个广告标识为候选作为考虑,确定在线会话的内容的一个或多个情绪 并且至少部分地基于(i)在线会话的内容与每个所识别的广告的内容之间的相关性,以及(ii)所述内容的一个或多个情绪之间的相关性来对多个所识别的广告进行排名 在线会话和每个已识别广告的内容。

    CONTENT-BASED BIDDING IN ONLINE ADVERTISING
    8.
    发明申请
    CONTENT-BASED BIDDING IN ONLINE ADVERTISING 审中-公开
    基于内容的在线广告投标

    公开(公告)号:US20140012672A1

    公开(公告)日:2014-01-09

    申请号:US13543708

    申请日:2012-07-06

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/0241

    摘要: A method of providing targeted online advertisement includes receiving a request for an ad impression. The request includes a first content and a second content. The method also includes determining information related to (i) a context of the first content, (ii) a context of the second content, and (iii) a correlation between the context of the first content and the context of the second content, and providing the determined information to a bidding service, thereby enabling one or more advertisers to place one or more bids on the ad impression based on the provided information. Each of the one or more bids includes a bid price. The method further includes receiving the one or more bids for the ad impression, selecting one of the one or more received bids based at least in part on the bid prices, and providing an ad impression associated with the selected bid.

    摘要翻译: 提供有针对性的在线广告的方法包括接收对广告印象的请求。 该请求包括第一内容和第二内容。 该方法还包括确定与(i)第一内容的上下文相关的信息,(ii)第二内容的上下文,以及(iii)第一内容的上下文与第二内容的上下文之间的相关性,以及 将确定的信息提供给投标服务,从而使得一个或多个广告商能够基于所提供的信息对广告印象进行一个或多个出价。 每个一个或多个出价都包含一个出价。 所述方法还包括接收针对所述广告展示的所述一个或多个出价,至少部分地基于所述出价来选择所述一个或多个所接收的出价中的一个,以及提供与所选择的出价相关联的广告展示。