Determining metrics characterizing numbers of unique members of media audiences

    公开(公告)号:US11669761B2

    公开(公告)日:2023-06-06

    申请号:US17164486

    申请日:2021-02-01

    摘要: Example methods disclosed herein include accessing a query requesting a metric associated with a number of unique members of an audience of media over an aggregate monitoring interval corresponding to a plurality of component monitoring intervals. Disclosed example methods also include determining respective aggregate interval probability distributions modeling likelihoods of respective monitored individuals being exposed to the media during the aggregate monitoring interval, a first one of the aggregate interval probability distributions for a first one of the monitored individuals being determined by combining parameters of respective component interval probability distributions modeling likelihoods of the first one of the monitored individuals being exposed to the media during respective ones of the component monitoring intervals. Disclosed example methods further include evaluating an audience-level probability distribution determined from the aggregate interval probability distributions to determine the metric to transmit to the computing device in response to the query.

    METHODS, SYSTEMS, ARTICLES OF MANUFACTURE, AND APPARATUS TO ESTIMATE AUDIENCE POPULATION

    公开(公告)号:US20230131990A1

    公开(公告)日:2023-04-27

    申请号:US18146286

    申请日:2022-12-23

    摘要: Methods, apparatus, systems, and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes processor circuitry; characteristic identifier instructions to be executed by the processor circuitry to determine whether respective ones of respondents are associated with a characteristic; recapture probability estimator instructions to be executed by the processor circuitry to select a recapture probability of the respective ones of respondents; and population estimator instructions to be executed by the processor circuitry to in response to the recapture probability satisfying a recapture threshold, determine a population estimate having the characteristics based on a first model; and in response to the recapture probability not satisfying the recapture threshold, determine the population estimate having the characteristics based on a second model, the second model different than the first model.

    Methods, apparatus, and systems to collect audience measurement data

    公开(公告)号:US11528530B2

    公开(公告)日:2022-12-13

    申请号:US17176065

    申请日:2021-02-15

    摘要: Methods, apparatus, and systems to collect audience measurement data are disclosed. Disclosed example systems include first means for processing to collect (i) first media identification data corresponding to a first time period and (ii) second media identification data corresponding to a second time period after the first time period, the first media identification data and the second media identification data associated with a monitored location and second means for processing to develop behavior data based on the first media identification data and people meter data collected during the first time period with a people meter associated with the monitored location, the people meter to be deactivated during the second time period and identify an audience member associated with the second media identification data based on the behavior data and without access to any people meter data corresponding to the second time period.