In a hybrid vehicle (20), when the vehicle travels with the engine (22) not operating and an ECO switch (88) is ON, if it is judged that the accelerator is operated roughly by a driver (step 120), a threshold value Pref for a request power P* is set to a value P2 which is greater than a value P1 when the ECO switch (88) is OFF (step S140) so as to improve the fuel consumption of the engine (22) with a higher priority. The engine (22) and motors (MG1 and MG2) are controlled so as to obtain a torque based on a request torque Tr* when the engine (22) is started in accordance with the threshold value Pref (steps S150 to S230).