A system for delivering a greeting card using a form, the form including information relating to at least one interactive element associated with the delivery of a greeting card and coded data relating to the at least one interactive element. The coded data is coincident with the information so that when a sensing device is placed in an operative position relative to the interactive element, the sensing device senses at least some of the coded data and generates indicating data using the sensed coded data. The indicating data is received by a computer system which identifies, using the indicating data, the at least one interactive element and deliveres, using the at least one interactive element, a greeting card to a recipient address.