发明授权
- 专利标题： Method and apparatus for targeting of interactive virtual objects
- 专利标题（中）： 用于定位交互式虚拟对象的方法和装置
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申请号： US13336399申请日： 2011-12-23
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公开(公告)号： US09078014B2公开(公告)日： 2015-07-07
- 发明人: John S. Hendricks , Alfred E. Bonner , John S. McCoskey , Michael L. Asmussen
- 申请人： John S. Hendricks , Alfred E. Bonner , John S. McCoskey , Michael L. Asmussen
- 申请人地址： US PA Philadelphia
- 专利权人： Comcast IP Holdings I, LLC
- 当前专利权人： Comcast IP Holdings I, LLC
- 当前专利权人地址： US PA Philadelphia
- 代理机构： Banner & Witcoff, Ltd.
- 主分类号： H04N7/10
- IPC分类号： H04N7/10 ; H04N7/025 ; H04N21/2343 ; H04H20/10 ; H04H20/38 ; H04H20/93 ; H04H60/33 ; H04H60/64 ; H04N5/445 ; H04N5/60 ; H04N7/088 ; H04N7/16 ; H04N7/173 ; H04N21/222 ; H04N21/235 ; H04N21/236 ; H04N21/2362 ; H04N21/2381 ; H04N21/2389 ; H04N21/2543 ; H04N21/258 ; H04N21/262 ; H04N21/2668 ; H04N21/422 ; H04N21/426 ; H04N21/431 ; H04N21/433 ; H04N21/434 ; H04N21/435 ; H04N21/438 ; H04N21/4385 ; H04N21/442 ; H04N21/443 ; H04N21/45 ; H04N21/454 ; H04N21/4545 ; H04N21/458 ; H04N21/462 ; H04N21/47 ; H04N21/472 ; H04N21/4725 ; H04N21/475 ; H04N21/4786 ; H04N21/4788 ; H04N21/482 ; H04N21/6405 ; H04N21/643 ; H04N21/6543 ; H04N21/6547 ; H04N21/658 ; H04N21/81 ; H04N21/858 ; H04M1/57 ; H04N5/44 ; H04N5/45 ; H04N21/478
摘要：
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. Upstream data reception hardware, databases and processing hardware and software, and corresponding features in a user's terminal are used to accomplish these functions.
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