公开(公告)号：US10182123B2

公开(公告)日：2019-01-15

申请号：US14662188

申请日：2015-03-18

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Hal Ronald Varian

IPC: H04L29/08 ,  G06Q30/02

Abstract: Systems and methods of the present disclosure can provide an improved user experience on client devices selecting to receive context-based third-party content by reducing the number of third-party content items presented for display on such client devices. A data processing system can be configured to employ an auction mechanism with selection criterion thresholds (such as minimum bid values) that result, when used in auctions, in enforcing a limit on the amount of third-party content presented for display on client devices that have selected to receive context-based third-party content. The selection criterion thresholds can result, when used in auctions, in enforcing minimum revenues for publishers. The selection criterion thresholds can be determined offline based on historical statistical parameters.

公开(公告)号：US20140324602A1

公开(公告)日：2014-10-30

申请号：US14082966

申请日：2013-11-18

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Uri Nadav

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for managing utilization of distribution parameters are disclosed. In one aspect, a method includes a restrictive distribution parameter that is different from any distribution parameters in a first set of distribution parameters. An acceptable peak bid for a second set of distribution parameters that includes the restrictive distribution parameter is determined based on a first bid for the first set of distribution parameters. A determination is made that a second bid received from the content item provider does not exceed the acceptable peak bid, and the second bid is associated with the second set of distribution parameters based on the determination.

Abstract translation: 公开了包括在计算机存储介质上编码的用于管理分布参数利用的计算机程序的方法，系统和装置。 一方面，一种方法包括与第一组分布参数中的任何分布参数不同的限制性分布参数。 基于用于第一组分布参数的第一投标来确定包括限制性分布参数的第二组分布参数的可接受的峰值出价。 确定从内容项目提供者接收的第二投标不超过可接受的峰值出价，并且基于该确定，第二投标与第二组分布参数相关联。

公开(公告)号：US20140310093A1

公开(公告)日：2014-10-16

申请号：US13861062

申请日：2013-04-11

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Joshua V. Dillon ,  Christopher K. Harris ,  Timothy S. Lipus

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. The method includes receiving a request for content for a block and determining a variable number of content items to be responsive to the request, including determining an efficiency for each of a number of permutations of allocations of eligible content items. The efficiency is a summation of individual values associated with content sponsors proposed to be included in the block for a given permutation. A price is established to be charged to each content sponsor associated with a permutation having a highest efficiency. The establishing includes, for each position in a determined highest efficiency permutation: determining a total increase of efficiency associated with all other content sponsors when removing a content sponsor associated with a given position. The eligible content items associated with the determined permutation are provided.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 该方法包括接收对块的内容的请求，并确定可响应于该请求的可变数目的内容项，包括确定符合条件的内容项的分配排列中的每一个的效率。 效率是与建议包含在给定排列的块中的内容赞助者相关联的个体值的总和。 建立一个价格，以收取与具有最高效率的排列相关联的每个内容赞助商。 确定包括：以确定的最高效率排列中的每个位置：当移除与给定位置相关联的内容赞助商时，确定与所有其他内容赞助者相关联的效率的总增加。 提供与确定的排列相关联的符合条件的内容项。

公开(公告)号：US20180285937A1

公开(公告)日：2018-10-04

申请号：US14160633

申请日：2014-01-22

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for evaluating content item configurations are disclosed. In one aspect, a method includes receiving a request for content items to be presented in at least some of two or more presentation positions of a resource. Position factors are obtained for two or more different content item configurations. Based at least in part on the position factors, a preferred content item configuration is selected. A determination is made that the position factor for a particular presentation position increases as the number of presentation positions increases. In response to the determination that the position factor increases, a reserve price is determined for each available presentation position. A number of content items that will be provided is determined based on a number of the reserve prices that are met by bids associated with content items.

公开(公告)号：US20180176081A1

公开(公告)日：2018-06-21

申请号：US15382231

申请日：2016-12-16

Applicant: Google Inc.

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: H04L12/24

CPC classification number: H04L41/0823 ,  G06Q30/02 ,  G06Q30/0273 ,  H04N1/00204

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US20170024775A1

公开(公告)日：2017-01-26

申请号：US13948635

申请日：2013-07-23

Applicant: Google Inc.

Inventor： Sergei Vassilvitskii ,  Patrick Hummel ,  Kshipra Uday Bhawalkar

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for valuing distribution data. One of the methods includes receiving first information describing a desired market. The method includes receiving second information describing a group of users. The method includes receiving third information describing a competitive environment. The method includes determining a first measure of monetary value associated with providing content items to the group of users without using the second information. The method includes determining a second measure of monetary value associated with providing content items to the group of users using the second information. The method includes calculating a value for the second information based on the first measure and the second measure.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于评估分发数据。 其中一种方法包括接收描述所需市场的第一信息。 该方法包括接收描述一组用户的第二信息。 该方法包括接收描述竞争环境的第三信息。 该方法包括：在不使用第二信息的情况下确定与向用户组提供内容项目相关联的货币价值的第一度量。 该方法包括使用第二信息来确定与提供内容项目相关联的货币价值的第二量度。 该方法包括基于第一测量和第二测量来计算第二信息的值。

公开(公告)号：US20150371285A1

公开(公告)日：2015-12-24

申请号：US14312425

申请日：2014-06-23

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0243

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes receiving a request for content to fill a block, the request including information about a size of the block and criteria for identifying eligible content items for inclusion in the block, determining a number of content items to be included in the block, including determining amounts of dynamic resizing to apply to content items, determining an estimate of a difference in conversion rates conditional on receiving an interaction in the different configurations that perform differing amounts of dynamic resizing, and applying the estimate when determining an efficiency for a number of permutations of allocations of eligible content items, establishing a price to be charged to each content sponsor associated with a permutation that has a highest efficiency, and providing the eligible content items and charging the content sponsors based on the established prices.

Abstract translation: 本说明书的主题可以包括包括接收内容填写块的请求的方法，该请求包括关于该块的大小的信息以及用于识别包含在该块中的合格内容项的标准 确定要包括在块中的内容项的数量，包括确定应用于内容项的动态调整大小的量，确定转换率的差异的估计，其条件是接收不同配置中执行不同配置的交互 动态调整大小，并且在确定符合条件的内容项目的分配排列的多个排列的效率时应用估计，建立要对具有最高效率的排列相关联的每个内容赞助者收取的价格，以及提供合格的内容项目以及 根据既定的价格对内容发起人收费。

公开(公告)号：US20170200321A1

公开(公告)日：2017-07-13

申请号：US14990036

申请日：2016-01-07

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Michael Schwarz ,  David Tao

IPC: G07B15/02 ,  G06Q50/32 ,  G06Q30/06

CPC classification number: G07B15/02 ,  G06Q10/02 ,  G06Q30/02 ,  G06Q30/0283 ,  G06Q30/0609 ,  G06Q30/0611 ,  G06Q50/30 ,  G06Q50/32

Abstract: Systems and methods for implementing a ride share platform are provided. One example method includes obtaining a passenger reputation score associated with a passenger requesting a ride. The method includes determining a ride price for the requested ride based at least in part on the passenger reputation score. One example system includes one or more dispatch server computing devices that adjust a base compensation for a candidate driver to provide a ride to a passenger based at least in part on a driver reputation score. The example system communicates an offer to a mobile computing device operated by the candidate driver. The offer enables the candidate driver to assent to or decline to provide the ride to the passenger for the adjusted compensation. Another example system determines a priority order for offering candidate drivers based on value indices that have been adjusted according to candidate driver reputation.

公开(公告)号：US20170061515A1

公开(公告)日：2017-03-02

申请号：US14834016

申请日：2015-08-24

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/06 ,  G06F17/30

CPC classification number: G06Q30/0625 ,  G06F16/248 ,  G06F16/9535 ,  G06Q30/0641

Abstract: Systems and methods of the present disclosure are directed to dynamically allocating content in an interface. Search results including first and second applications are identified responsive to a search query input into an interface of an online electronic application marketplace. A first value generated by displaying the first electronic application in a first slot available on the interface is determined. The first value is based on historical monetization generated from the first electronic application. A first candidate content item is identified for display with the search results. A second value generated by displaying the first candidate content item in the first slot is determined. Based on a comparison of the first value and the second value, the first electronic application is selected for display via the first slot of the interface and the candidate content item is selected for display via a second slot of the interface.

Abstract translation: 本公开的系统和方法旨在在接口中动态地分配内容。 包括第一和第二应用的搜索结果是响应于输入到在线电子应用市场的接口中的搜索查询来确定的。 确定通过在接口上可用的第一时隙中显示第一电子应用程序而生成的第一值。 第一个价值是基于从第一个电子应用程序生成的历史获利。 识别第一候选内容项目以与搜索结果一起显示。 确定通过在第一时隙中显示第一候选内容项产生的第二值。 基于第一值和第二值的比较，选择第一电子应用程序以经由接口的第一时隙显示，并且通过接口的第二时隙选择候选内容项目进行显示。

公开(公告)号：US20170024758A1

公开(公告)日：2017-01-26

申请号：US13887002

申请日：2013-05-03

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Sergei Vassilvitskii ,  Randolph Preston McAfee

IPC: G06Q30/00

CPC classification number: G06Q30/0226

Abstract: This specification describes technologies relating to content presentation. In general, a computer-implemented system and method is disclosed for providing an incentive to a content provider network to submit multiple bids. One or more processors executing code receive from a computing device associated with a first content provider network a first bid and a second bid. A third bid is received from a computing device associated with a second content provider network. The first bid is determined to be a winning bid based on the first bid being higher than the second bid and the third bid. A first calculation is made of a first amount to charge a first content provider associated with the winning bid, wherein the first amount is less than the amount of the first bid. A second calculation is made of a second amount to pay the first content provider network for providing the first bid and the second bid, wherein the second amount is less than the first amount.

Abstract translation: 本说明书描述了与内容呈现有关的技术。 通常，公开了一种计算机实现的系统和方法，用于向内容提供商网络提供激励以提交多个投标。 执行代码的一个或多个处理器从与第一内容提供商网络相关联的计算设备接收第一投标和第二投标。 从与第二内容提供商网络相关联的计算设备接收第三投标。 第一个出价被确定为基于第一个出价高于第二个投标和第三个投标的中标。 首先计算用于对与中标投标相关联的第一内容提供商进行收费的第一金额，其中第一金额小于第一投标金额。 进行第二次计算，以支付第一内容提供商网络以提供第一投标和第二投标的第二数量，其中第二数量小于第一数量。